brand equity quiz chennai 2012
TRANSCRIPT
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CHENNAI (08 -11 -2012)
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Prelims30 questions in allNo negativesQuestions 26-30 in ideazone will be
evaluated for breaking ties.
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1
In 1953, who was the most famous foreigner to be gifted a Nalli saree?
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Answer
Queen Elizabeth
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2
To commemorate what did Arcelor Mittal build UK’s largest sculpture a few months ago?
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Answer
London Olympics 2012
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3
Two plumbers in a mushroom kingdom fight out to rescue princess toadstool from the evil king Bowser.This is the plot of which game?
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Answer
Mario
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4
Seven out of ten matchboxes made in India is produced in which city?*
*(Most probably the easiest question of this quiz) :P
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Answer
Sivakasi
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5
Waist, Cuff, Tongue, Vamp, Welt, are the different parts of what?
ShoeShirtBeltTrouser
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Answer
Shoe
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6
In 1869, which scientist got patent for his company for his invention of electric vote recorder?
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Answer
Thomas Alva Edison
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7
Peter Drucker: Whatever progress ______ manufacturing has made in 30 years, we owe to Joseph Juran.
Just FITB.
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Answer
America(n)!
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8
During WWII, Cipla supplied drugs to Indian soldiers to combat what?
VDMalariaTBDengue
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Answer
Malaria
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9
Which universally recognizable symbol is based on Mobius loop?
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Answer
Recycle symbol
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10
Where is the hub of Cathay Pacific?
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Answer
Hong Kong
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11
According to Forbes, which is the best Social Networking tool available to job seekers and professionals?
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Answer
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12
Sozni, Rezkar, Watchikan are the techniques of embroidery from which Indian state?
ManipurBiharKashmirGoa
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Answer
Kashmir
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13
Whose pic did Philippe khan, the inventor of camera mobile in 1997 first shoot?
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Answer
His baby daughter, it was the reason why he basically invented it.
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14
On visit to India in 1911, King George V stored his Queen’s valuables in safe made by which company?
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Answer
Godrej
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15
David Ogilvy once said,“Big _____ are usually simple ideas”
FITB
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Answer
Idea!
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16
Which footballer has the most number of fans in facebook counting over 50M?
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Answer
Christiano Ronaldo*
*(The QM tried to confuse everyone by linking with messi)
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17
Which common share market term has its origin from the Latin word meaning, “Something to be divided”
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Answer
Dividend
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18
Before WIPRO took it over, which brand of soap was manufactured by Sri Kesavan Vaidyar in 1940s of Kerala?
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Answer
Chandrika
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19
Who is the oldest women to appear in Pirelli calendar?
Sophia lorenMarylin MonroeLiz Taylor
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Answer
Sophia Loren
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20
In 1912, McMillan published the 1st edition of which work by a Nobel laureate?
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Answer
Gitanjali
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21
ID the logo
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Answer
Bank of Baroda*
*(The one which everyone got it right) :D
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22
Audio
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23
ID:
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Answer
Mont Blanc
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24
Audio
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25
Audio
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Idea Zone26
For bills and receipts, E&OE stands for Errors and _______ Expected.
FITB.
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Answer
Omissions
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27
Ivan Kemp, founder of IKEA wrote the book, ‘A _______ dealer’s testament’
Again, FITB.
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Answer
Furniture
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28
Which brand tops the Forbes inaugural list of the world’s most powerful brand?*
*(It is not Coca Cola)
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Answer
APPLE!
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29
Which is the most successful film franchise of all the times?
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Answer
Harry Potter!
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30
You will wonder where the _____ went when you brush your teeth with Pepsodent.
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Answer
Yellow.
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Finals
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Round I (Twitter)
Rules:
QM’s twitter account with his tweets as the answers is displayed, and a Question must be framed from the answer in his tweets.
+10/0 irrespective of pass or direct.
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1
These boots are named after Arthur Wellesley’s Royal title.
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Q
After whom are the Duke of Wellington’s boots named?
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2
Priced at 5 Rupees, Saptagiri magazine.
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Q
What is the official magazine of Tirumala Tirupati Devastanam?
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3
Nine small pyramids combining to form one large pyramid.
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Q
What does the DLF logo look like?
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4
The French called it Diplome Grande Ecole, the Germans, Diplom Kaufmann, the Italians, Laura magistrate.
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Q
What are the MBA equivalent in the respective countries?
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5
Brij Bhyshyam Sahni Sangthi’s iconic jingle for a personal care product.
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Q
Who sang the Lifebuoy jingle?
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Q
How did the Cologne get its name?
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Round II
Rules:
Clockwise, +10 for right answer irrespective of pass questions.
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1
Masuria malmal, from which the muslin famous sarees are made, why the name Masuria ?
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Answer
Mysore, (Mysore sarees)
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2
When he was in advertising, he designed two covers for Nehru’s ‘The Discovery of India’.Who?
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Answer
Satyajit Ray
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3
Isaac Singer wanted to increase the distribution channel by means of some method, meaning ‘free from servitude’ if French.How do we know that word today?
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Answer
Franchise
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4
The Japanese traditional garment, Kimonos have different styles of stitches of which one of it owes its name to a place in Chennai, thus being called as ______ Checkers.FITB .
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Answer
Santhome*
(Actually, the QM misleaded everyone by saying that the name has two parts apart from checkers.)
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5
Inspired by Istanbul’s original Roman habitants, the Ottomans, built around 150 of these structures around 17th century.What were those structures?
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Answer
Water Tanks
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6
What is upcycling?
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Answer
Recycling any product so that the recycled product is more valuable than the former.
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Round III (Flickr)
Same old rules.
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1
Campaign by?
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Answer
P&G
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2
ID*
*(QM’s apology for veggies)
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Answer
Peking Duck
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3
Author?
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Answer
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4
ID the place.
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Answer
Rovio’s HQ
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5
ID
(sry for poor editing :P)
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Answer
The Artist
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6
ID this Goan.
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Answer
Wendel Rodricks
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Round IV (ideadeals)
Pick up the idea card for +15/-10+10/0 for direct questions.Infinite Pounce.
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1
In 1930’s the Esquare magazine called it the newest tailoring idea for men.Idea?
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Answer
Zippers
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2
Artha Shaastra says,Medaka - RicePrasanna - BarliAsava - Sugarcane juiceMyrya - Jaggery
are the ingredients for preparing what?
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Answer
Alcoholic drinks
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3
Two guide advertising industry, who are measured by Davie Brown index?
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Answer
Celebrities
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4
In marketing, what do you mean by the term Betamaxed ?
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Answer
A lower quality product, replacing a much superior product than itself, from the market as happened for Sony’s Betamax by VHS.
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5
What dubious distinction does the stock exchange at Haradheere hold?
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Answer
It is a stock exchange in Somalia, run by Pirates, where people can make investments and gain shares on profits!
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Round V (Skype)
Audio-Video type questions.+10/0 irrespective of pass or direct.
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Round VI
On Buzzer+10/-109 Questions in all.Last 2 teams will be eliminated after 3 Questions and the same will proceed till 2 teams on stage.
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1
Connect:Swivel, Taco, Bar, Dyna TAC 800
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Answer
Mobile phones.
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2
A boy named Babla is seen in the trademarked logo of this company, that derives its name from a word meaning, ‘tasty’ in Gujarati.
ID this production company.
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Answer
Lijjat
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3
This football club’s 1st shirt sponsor was Zanussi,
Its members are called socios.In 2009, this club broke its own record for the highest transfer fee ever paid in……. **(buzzer)
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Answer
Real Madrid C.F
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4
Who’s blackberry is called as blackberry one ?
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Answer
Barack Obama
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5
Which is the first tourism board in India to be registered as a brand?
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Answer
Kerala Tourism
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6
Earliest reference to X was in the Kannada writing of Shivakoti Acharya in…. *
*(Buzzer)
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Answer
Idli!
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Winners:
Devi Prasad and Jayakanthan - TCS
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Compiled by
Navin Sridhar
Thank You!