brand equity mumbai
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Review of Brand Equity Quiz MumbaiTRANSCRIPT
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Brand Equity 2009 - Mumbai
Questions from Brand Equity 2009, Mumbai Edition.
Compiled for your viewing by March Ahead
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Brand Equity 2009 - Mumbai
Prelims
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Question 1
• Mr. Foster of Crompton and Greaves was the first person in India to own a _______
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Question 2
• DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________
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Question 3
• Sila Petit was India‟s First Lady Pilot. Who was her famous brother
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Question 4
• Which type of companies try to qualify for the „Geneva‟ seal?
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Question 5
• Melinda Gates recently said “There are very few things banned in our house like _______ and ________
a. Mills and Boonb. Fish and Chipsc. Ipods and Iphones
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Question 6
• If 16 annas = 1 Rupee then Rs. 15 =
a. 1 Mohurb. 1 Cowryc. 1 Cent
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Question 7
• In 1952, Walter Cronkite‟s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term?
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Question 8
• The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortions
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Question 9
• Karmali station has been voted the most tourist friendly station. In which Union Territory is it?
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Question 10
• 13 Billion ___________ bags are handed to British shoppers every year
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Question 11
• Dharavi : Mumbai• Bronx : New York• Faveks : ??
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Question 12
• According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________
a. Innovationb. Ideationc. Segmentation
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Question 13
• Monopsony is a situation where there is only one
a. Bankerb. Buyerc. Sellerd. Agent
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Question 14
• Which city‟s name appears below the brand name Haldiram
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Question 15
• What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questions
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Question 16
• Correction Corporation of America is the largest operator of _______ in the USA
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Question 17
• Grey Goose is one of the best brands of _______
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Question 18
• Which of these companies had to buy the rights to their name from a hotel chain?
a. Wiprob. Googlec. Inteld. Dell
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Question 19
• The Devil‟s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983
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Question 20
• The copyrights on which Indian‟s work expired on 1st January 2009
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Question 21
• Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why?
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Question 22
• After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServe
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Question 23
• What appears between the words Wal and Mart in their logo (specific answer)
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Question 24
• You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face?
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Question 25
• Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants?
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Brand Equity 2009 - Mumbai
Prelims
Answers
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Question 26-30
• Pictures of• Mr. Hiranandani• Vadilal Ice Cream Commercial• Logo of Deccan Chargers• Picture of Raj Kumar Santoshi• De Beers Commercial
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Question 1
• Mr. Foster of Crompton and Greaves was the first person in India to own a _______
Ans. Car
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Question 2
• DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________
Ans. 360 Degrees Feedback
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Question 3
• Sila Petit was India‟s First Lady Pilot. Who was her famous brother
Ans. JRD Tata
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Question 4
• Which type of companies try to qualify for the „Geneva‟ seal?
Ans. Watch Making
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Question 5
• Melinda Gates recently said “There are very few things banned in our house like _______ and ________
a. Mills and Boonb. Fish and Chipsc. Ipods and Iphones
Ans. C
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Question 6
• If 16 annas = 1 Rupee then Rs. 15 =
a. 1 Mohurb. 1 Cowryc. 1 Cent
Ans. A
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Question 7
• In 1952, Walter Cronkite‟s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term?
Ans. Anchor
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Question 8
• The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortions
Ans. Euthanasia
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Question 9
• Karmali station has been voted the most tourist friendly station. In which Union Territory is it?
Ans. Goa
Derek gave everybody 1 mark for this. I think this is because he goofed up since Goa is a state.
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Question 10
• 13 Billion ___________ bags are handed to British shoppers every year
Ans. Plastic
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Question 11
• Dharavi : Mumbai• Bronx : New York• Faveks : ??
Ans. Rio de Janeiro
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Question 12
• According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________
a. Innovationb. Ideationc. Segmentation
Ans A
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Question 13
• Monopsony is a situation where there is only one
a. Bankerb. Buyerc. Sellerd. Agent
Ans. A
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Question 14
• Which city‟s name appears below the brand name Haldiram
Ans. Nagpur
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Question 15
• What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questions
Ans. The $ 64,000 question
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Question 16
• Correction Corporation of America is the largest operator of _______ in the USA
Ans. Prisons
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Question 17
• Grey Goose is one of the best brands of _______
Ans. Vodka
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Question 18
• Which of these companies had to buy the rights to their name from a hotel chain?
a. Wiprob. Googlec. Inteld. Dell
Ans. C
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Question 19
• The Devil‟s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983
Ans. Advocate
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Question 20
• The copyrights on which Indian‟s work expired on 1st January 2009
Ans. Mohandas Karamchand Gandhi
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Question 21
• Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why?
Ans. Woodstock
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Question 22
• After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServe
Ans. Zinedine Zidane
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Question 23
• What appears between the words Wal and Mart in their logo (specific answer)
Ans. 5 pointed star!
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Question 24
• You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face?
Ans. Ramalingam Raju
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Question 25
• Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants?
Ans. Ferozabad. This district is famous for the manufacture of bangles.
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Brand Equity 2009 - Mumbai
Finals
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Brand Equity 2009 - Mumbai
Round IMultiple Choice
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Question 1.1
• M.N. Srinivas, in a book titled “Caste – Its 20th
Century Avatar” coined which of the terms below
a. Late Swingb. Vote Bankc. Cash for Votes
Ans. B
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Question 1.2
• 6 __________ have won 5 Golds in Olympics using Yamaha products
a. Pole Vaultersb. Archersc. Shooters
Ans. B
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Question 1.3
• Which of the following is a trip to the Maldives on a sail boat of the given name
a. Dhoni Cruise Holidaysb. Yuvraj Cruise Holidaysc. Gayle Cruise Holidays
Ans. A
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Question 1.4
• Building, Blending, Muddling, Rolling and Layering are all terms associated with which of the following products
a. Wallpaperb. Cocktailsc. Parathas
Ans. B
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Question 1.5
• The shorter Oxford Directory removed 65,000 of these before printing its 6th Edition
a. Commasb. Capitalsc. Hyphens
Ans. C
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Question 1.6
• What is the name given to a vehicle in rural India made by fitting an engine onto a cart. This vehicle requires no license / no registration etc.
a. Jugadb. Muftc. Sanchay
Ans. A
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Brand Equity 2009 - Mumbai
Round II
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Question 2.1
• In 1983 a Korean Airlines plane was shot down by the USSR for violating its airspace. The event led to Ronald Reagan releasing which technological facility for Civilian use?
Ans. Global Positioning System
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Question 2.2
• What is the „Wife Acceptance Factor‟
Ans. The addition of certain „aesthetic‟ or design features to hi technology items to make it more appealing to the wife.
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Question 2.3
• General Insurance paid Rs. 50 Cr.• ICICI Lombard paid Rs. 1.50 Cr.• LIC paid Rs. 55 Lakhs
• What was the „incident‟ that led to these payments
Ans. The 26th November Terrorist attack
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Question 2.4
• What is Poorism?
Ans. Tourism of Poverty Stricken Countries like Ethiopia and (for shame) India etc.
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Question 2.5• This institution will not associate with practitioners
of :• „Bioethical' violations such as birth control • ``Morally dubious'' experiments such as stem cell
research • Drug abuse • Polluting the environment • Contributing to widening divide between rich and
poor • Excessive wealth • Creating poverty
Ans. The Vatican. The abover are known as “The Seven Social Sins”
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Question 2.6
• The ____________ __________ costume is the only „non Service‟ uniform to have been granted a patent in the US
Ans. The Playboy Bunny
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Brand Equity 2009 - Mumbai
Round IIIVisuals
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Question 3.1
• Identify this book
Ans. Imagining India by Nandan Nilekani
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Question 3.2
• Identify this animal
Ans. Beluga Whale which gives Caviare
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Question 3.3
• Identify this duo
Ans. Packard and Hewlett of HP
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Question 3.4
• Identify the product being advertised
Ans. Brylcreem. The only product Kishore Kumar advertised
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Question 3.3
• What is this product?
Ans. Microsoft Money
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Question 3.6
• Identify the person*
Ans. Dheeraj Gupta of Jumbo King * Picture not the same as shown in the quiz
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Brand Equity 2009 - Mumbai
Round IV
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Question 4.1
• Since 2005, what is unique about power bills from Reliance Energy?
Ans. From March 2005, Reliance Energy have been issuing Braille Bills
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Question 4.2
• The FBI used to refer to these things as Funny Little YNs. What is this product which is fairly common in use today
Ans. Funny Little YELLOW NOTES. This is a reference to Post Its from 3M
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Question 4.3
• In the early part of its history, the Congress used to charge 4 annas as joining fees for membership. Later, at Gandhiji‟s request, this was scrapped and replaced with what condition?
Ans. They had to buy Khadi
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Question 4.4
• In medieval times, rhino horns were very popular for drinking. Why?
Ans. The Rhino horns were useful for detecting poisons (they changed colour).
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Question 4.5
• In January 2005, donations to charity via credit cards showed an increase of 200% vis a vis January 2004. Why?
Ans. The Tsunami in December 2004
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Question 4.6
• What is calculated by
• Income Method• Output Method• Expenditure Method
Ans. The Gross Domestic Product (GDP) of a country
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Brand Equity 2009 - Mumbai
Round VAudio Visual
(Not Possible to Reproduce)
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Question 5.x
• Indentify person in video (Bernie Madhoff)• Who is singer of a song where Lambhorgini is
mentioned (Acorn)• Identify the message of the brand being shown
in video (You drink, we drive… for safe driving in Mumbai)
• Audio – Identify the Movie (Aa Dekhe Zara)• Video showing theme song of Love Story
(instrumental)• Audio – Identify Singer (Fergie)
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Brand Equity 2009 - Mumbai
Round VIKnock Out
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Question 6.1
• What is ISRO equivalent of Google Earth
Ans. Bhuvan
Deutsche Bank Eliminated
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Question 6.2
• Heineken is the No. 2 Beer import of the US. What is the No. 1 Beer import?
Ans. Corona
JM Financial Eliminated
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Question 6.3
• You have heard of Y Class and J Class fares while travelling by air. What is X class ?
Ans. Tickets given to employees
Pinstorm Eliminated
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Question 6.4
• Who is the CEO of Air Voice Mobile Company
Ans. Sanjay Singhania in the movie Ghajjini
Axis Bank Eliminated
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Question 6.5
• Kookabura, the world‟s leading manufacturer of cricket balls proposed an innovation to the game of cricket with a highly visible pink cricket ball. What was the objective in coloring the ball pink?
Ans. Born out of Kookaburra‟s desire to support a local charity highlighting breast cancer
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Question 6.6
• If a person is going to caldarium(hot room), then moves on tepidarium(warm room ) and then moves to soğukluk ...what is he doing
Ans. Turkish Bath, a variant of sauna baths