Marketing Research Brand Endorsement

Questionnaire1. Name: _________________________________( optional ) St id:___________________________________ Email address : _________________________ ( optional )

Gender:• Male • Female

Age:• 13-19• 20-30• 30-40• 40-50• 50 and Above

2. What makes you notice a brand?

• Quality • Advert• Endorsing celebrity• Price• Other

3. Do you believe products specifically advertised by the celebrities are of good quality?• Yes• No• 50%• Not sure

4. Would you buy a brand if your favorite celebrity is endorsing it?

• Strongly disagree• Disagree• Neutral• Agree• Strongly agree

5. Will you stop buying a brand if your favourite celebrity endorsing it got involved in a scandal?• Strongly disagree• Disagree• Neutral• Agree• Strongly agree

6. Would you buy a brand if your favourite celebrity is endorsing it?

• Strongly disagree• Disagree• Neutral• Agree• Strongly agree

Marketing Research Brand Endorsement

7. Does your favourite celebrity give a positive image to the endorsed brand?

• Strongly disagree• Disagree• Neutral• Agree• Strongly agree

11. Does the presence of celebrities like Shahrukh Khan, AmitabhBachan or Aishwariya Rai in an advertisement encourages you to purchase the product or service?Yes•No•Not sure•

12. Do you believe the celebrities also use those products which they themselves endorse?Yes•No•Not sure•

13. What type of celebrity endorsement persuades you personally to purchase products?• Film star• Famous personalities• Cricketer• Politician

16. Does celebrity endorsement help in brand promotion?Yes•No•Not sure•

17. What means of advertisements persuades you the most to purchase a product?• Television• Radio• Newspaper• Magazines• Internet