brand development guideline || a.tantawy

8/8/2019 Brand Development Guideline || A.Tantawy

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Br

De

Gu

BRAND

DEVELOPMENTPlanned Change


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Brand deve l opment a i m to i mprove b rand equ i ty and i mag e use extens i ve Bran

and In tegra ted M arket i ng Communi cat i on p l ans Competit ive edge against current competitors

Improve brand equity and image

Expand market share

OBJECTIVES

BrandBusy

MarketValue Perception Concept

Customerbehavior

com


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RQA

1. BRAND DEVELOPMENT

2. MARKET DEVELOPMENT

If you want to survive heavy market competition, you will have to

make sure that you have very strong brand image. One of the

reasons why top brands spend millions in branding is because they

know that is the only way to retain their customers.


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O

D1. BRAND DEVELOPMENT

The Brand Is Everything.


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O Pro j ects B rand D eve l opment i s a l ead i ng b rand i ng consu l tant that has worke

deve l oped and deve l op i ng compani es to i mprove b rand Image and Ident i ty .

OPBD b l ends b rand s t ra tegy , s t ra teg i c b rand des i gn , and b rand i mp l ementat i on

cons i s tent , cohes i ve , and re l evant exper i ences that d r i ve awareness .

BRAND DEVELOPMENT

Company Strategy Branding StrategyMarketi

Communica


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M any compani es a re u t i l i z i ng f ractu red o r unba l anced market i ng p l ans that do

st rengthen i ng the i r co rpora te b rand . We he lp you how to deve l op successfu l b rs t ra teg i es .

T he b rand i s the l i nk be tween company s t r a tegy and market i ng s t ra tegy . T hat w

organ i za t i on expans i ons and reach our fu l l po tent i a l .

Branded company w i l l be eas i l y expanded and go g l o ba l l y to ex te rna l market w

i mage and corpora te communi cat i ons .

THE BRAND IS EVERYTHING


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When i t comes to b ra nd and market i ng deve l opment , we can de l i ve r .

Our d i ve rse exper i ence and range o f ta l ents p rov i des us w i th i nnovat i ve so l u t i onsbrand i ng to g l oba l d i s t r i bu t i on - no de ta i l i s ove r l ooked .

Our bus i ness scope i nc l udes :

Market analysis and report ing

Market Plan and Integrated Market Communication plan

Product design and test marketing

Introduction and establishment of specific distribution channels

Brand identity, product packaging and promotion design Graphic design in the areas of print , digital and exhibit ion media

SCOPE OF WORK


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Every th i ngs need b rand i ng . O rgan i za t i ons , comp ani es , p roduct , ac t i v i t i es even

work on l y i n th i s f i e l ds : New company or product

Organization development

Company need expansions

Brand going overseas

Product re- launch

Pharmaceutical product Science Identity

Market solution for special brand situation either company or product

WHO NEED BRANDING ?


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Brand Analysis Planning Brand Building BrandStrateg

BRAND DEVELOPMENT PROCESS


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Brand Identity Elements

Brand Identity Company profile Web Development P

BRAND DEVELOPMENT ELEMENT

Brand i ng St ra tegyI t s a marketing/branding plan for how to uti l ize you brand. The marketing plan would highlight t

required, to achieve one or more brand objectives, Branding Strategy would be developed, to

eff iciently achieve its goals .


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Br a n d I d e n t i t y

Identity: logo, color palette, typography.

Stationary: letterhead, business card and envelopsetc.

Communication: Advertising grids, A4 page corporate A4, half A4 page, quarter page, news

and bil lboards.

Promotion: Advertising banners & promotional items.

Co m p a n y p r o f i l e

W e b D e v e l o p m e n t

Our web site development capabil it ies reflect ahead of the curve practices and a progressiv

how people and search engines behave online.

P r o d u c t P o r t f o l i o

Product portfolio is the front l ine to the market. Product branding helps in it i s marketing a

For pharmaceutical Product, we need special treatment. Science Identity development* sh

BRAND IDENTITY ELEMENTS


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O

D3. MARKET DEVELOPMENT

Technique aimed at increasing a company's market in order to

widen the customer base for the purpose of selling more products.


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M arket deve l op i s a market i ng techn i que a i med a t i nc reas i ng a company 's mar

w i den the customer base for the purpose o f se l l i ng more p roducts . T he re a re sapproaches that can be used to make a market l a rge r , rang i ng f rom captur i ng

r i va l compani es to expand i ng to a p rev i ous l y un -se rved segment o f the ma rket

WHAT'S IS MARKET DEVELOPMEN
http://www.wisegeek.com/what-is-a-customer-base.htmhttp://www.wisegeek.com/what-is-a-customer-base.htm


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Wil l develop market development p lan that wi l l ef fect ive develop al l t

business, and del ivers business growth v ia : New products or services to existing customers

Existing products or services to new customers

New products or services to new customers

MARKET DEVELOPMENT OBJECTIV


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Establish targetsDevelop existing

salesUtilize a suitable

prospect dataDeve

IMC Plan Sales processes

monitoring,measurement

and reportingsystems.

Follo

a

Upgrade

MARKET DEVELOPMENT PROCES


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O

DACTION PLAN

Who fail to Plan Plan to Fail


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St ep One Learn market i ng ob j ect i ves and s t ra tegy

Pr i o r i t i ze p ro j ects

Aud i t ex i s t i ng and compet i t i ve mate r i a l s

and s t ra teg i es

In te rv i ews/focus g roup

Wri te c reat i ve b r i e f and de f i ne messages

Create t i me l i nes and budgets

Step Two D eve l op concepts/tag l i nes/

arch i tec tu re

Star t v i sua l research

Present i n i t i a l c reat i ve app

BRANDING STEPS


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S t e p T h re e D e v e l o p o u t l i n e a n d c o p y p o i n t s p e r

s e l e c t e d c o n c e p t

E x p l o r e l a y o u t o p t i o n s

Be g i n c r e a t i n g v i s u a l m a t e r i a l s

( p h o t o s / i l l u s t r a t i o n s )

S t e p F o u r W r i t e f u l l c o p y d r a f t

R e v i s e a n d w r i t e f i n a l c o p y a s

c o m m e n t s

S t a r t l a y o u t s

BRANDING STEPS (CONTINUED)


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S t e p F i v e

Cr e a t e a n d p r e s e n t f u l l l a y o u t a n d /o r e -d e s i g n

S t e p S i x

D e v e l o p f i n a l e l e c t r o n i c f i l e s c o d i n g f o r w e b

F i n a l e x e c u t i o n a n d m a n a g e m( w e b s i t e l a u n c h , l a u n c h m e d ie x h i b i t b u i l t , p r i n t p i e c e s t o p

p l a c e d , p r e s s r e l e a s e s s e n t , e

BRANDING STEPS (CONTINUED)


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HOW MUCH DOES IT COST?

I t depends on what you want

Bund l i ng p ro j ects w i l l save you money

I temi z i ng each p ro j ect w i l l cost you more

T he cost range fo r b rand i ng i s b road and w i l l be de te rmi ned based on scope o f

Don t buy low b id ! You get what you pay fo r as in any o ther indust ry o r se r v i ce

* A s k a b o u t b r a n d D e v e l o p m e n t R a t e Ca r e


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THANKS

If you have an enquiry regarding an exciting new project, or would like to discuss any future

projects you may have in mind, feel free to drop a mail, or call us on our contact:

E-mail: [email protected] - [email protected] - [email protected]

Mobile : (+2) 010 74 20 147 - (+2) 010 55 320 11 (+2) 0105823666
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