brand cheat sheet - girl scouts...aug 02, 2018 · brand cheat sheet logo usage: our three core...
TRANSCRIPT
Spacing: The preferred placement for the Servicemark is on the left third of the page. Careful placement reinforces the momentum of the Servicemark and prevents the Pro�les from becoming pressed against the right edge of the page.
Remember, the Servicemark should always maintain g-space (clear space around the mark where no text or art can be placed).
Pro Tip:For Print Items: Use CMYKFor Web Items: Use RGB/HEX
Pro Tip:For more in-depth information concerning GSCTX’s brand guidelines, and downloadable collateral and materials, please visit www.gsctx.org/brand.
Brand Cheat SheetLogo Usage:
Our three core Trefoil font families have a wide range of weights and styles. GSCTX staff and volunteers should have these fonts installed on their computers. For any digital communication, please use Arial.
To obtain the fonts, please request a zip file of Girl Scout fonts by emailing [email protected].
Font Usage:
Whether you need help locating branding information on the website, have a story worth spotlighting, need a �yer/t-shirt/patch/signage approved, or are in need of assistance with media, just e-mail us at [email protected], and someone from our Marketing and Communications team will be right with you.
MarComm Contact Info:
Social Platforms:
GS GREEN
RGB:CMYK:
0 / 174 / 8894 / 0 / 100 / 0
HEX: #00AE58
HEX: #EC008B
Grade Level ColorsPrimary Color
HEX: #00AAE5
0 / 171 / 23080 / 10 / 0 / 0
RGB:CMYK:
DAISIES
HEX: #854400
RGB:CMYK:
133 / 69 / 00 / 60 / 100 / 55
BROWNIES
HEX: #6E298C
RGB:CMYK:
110 / 41 / 14169 / 100 / 0 / 2
JUNIORS
HEX: #F36F21
RGB:CMYK:
243 / 112 / 330 / 70 / 100 / 0
SENIORS
HEX: #FAA519
RGB:CMYK:
250 / 166 / 260 / 40 / 100 / 0
AMBASSADORS
HEX: #EE3123
RGB:CMYK:
238 / 49 / 360 / 95 / 100 / 10
CADETTES
Secondary Color
RGB:CMYK:
236 / 0 / 1390 / 100 / 0 / 0
MAGENTA
Trefoil SansOur all-purpose font family, in nine weights plus italics
Trefoil SlabA serif companion to the sans with matching weights
Trefoil Sans CondensedA small family designed for tight spaces
inlinkedin.com/company/
girl-scouts-of-central-texas
Chief Marketing & Communications OfficerLolis Garcia-Baab - [email protected]
Graphic DesignerKelcy Parrish - [email protected]
Archival Historian & Special Events CoordinatorPam Hollingsworth - [email protected]
Public Relations Executive - (Brownwood, San Angelo, Stephenville, Killeen, Temple, Waco, Bryan, College Station)Reyna Martinez - [email protected]
Public Relations Executive - (Austin)Hannah Bruno - [email protected]