brand case study of nestlé nesfeast
TRANSCRIPT
Brand Case Study of Nestlé Nesfeast
Submitted by: Team J. Walter Thompson (AIMC)
PG Diploma in Advertising and Marketing Communication
PG Diploma in Corporate Communication and Event Management
Year 2015-2016
Presents
Acknowledgement
We sincerely thank our Director
Dr. Ashok Ogra
for giving us an opportunity to be a part of the
Advertising and Marketing Communication
(ADMC) group in this esteemed institution.
We would also like to
show our gratitude towards
our professor and mentor
Mr. Pijush Dutta
for his assistance and useful comments in the
work we do and gave us this
wonderful opportunity to work upon a new
product launch of
BRAND NESTLÉ NESFEAST
with a
36o degree communication campaign.
Contents
1. Objective of the Brand Case Study
2. Parent Brand: Nestlé
3. Nestlé’s Portfolio
4. Nestlé in India
5. About Nesfeast
6. About Quinoa
7. About Almond
8. About Wheat Bran
9. Segmentation, Targeting and Positioning
10. Demographic, Psychographic, Geographic and
Mediagraphic View of Brand Nesfeast
11. Mood and Tonality of Communication
12. Product Research and Consumer Behaviour
Research
13. Conclusion from Consumer Behaviour Research
14. Primary Competitors
15. Secondary Competitors
16. SWOT Analysis
17. Competitive SWOT Analysis
18. Advertising Strategy
19. Brand Identity
20. Creative Execution of the Advertising Campaign
21. Media Planning of Brand Nesfeast
22. Digital Media Marketing
23. Public Relations
24. Press Release
25. Event Management
26. Conclusion
27. Bibliography
28. Team Members
Objective of the
Brand Case Study
The aim of this case study is to acquaint the readers
to Nestlé’s new breakfast cereal named ‘Nesfeast’.
This study explains the product innovation,
consumer behavior study, marketing and advertising
objectives, communication strategies for Brand
Nesfeast. It provides a holistic view of the idea
behind the product, its promotional strategy and the
media strategy involved.
This hypothetical product defines Nestlé’s valuable
offering belief of ‘Good Food, Good Life’. It gives an
all-round nutrition to the consumer by fulfilling all
the nutritional needs that people generally skip
taking in their daily lives. Nesfeast brings the best of
both worlds, i.e. ‘Nutrition’ and ‘Taste’, thereby
reinforcing the ideology of Nestlé.
Parent Brand: NESTLÉ NESTLÉ is the world's leading Nutrition, Health
and Wellness company. Our mission of "Good
Food, Good Life" is to provide consumers with
the best tasting, most nutritious choices in a
wide range of food and beverage categories and
eating occasions, from morning to night.
The Company was founded in 1866 by Henri
Nestlé in Vevey, Switzerland, where the
headquarters are still located today. We employ
around 2,80,000* people and have factories or
operations in almost every country in the world.
NESTLÉ sales for 2009 were CHF 108 bn.
* Data taken from https://www.nestle.in/
NESTLÉ’s Portfolio
NESTLÉ in India
After India's independence in 1947, NESTLÉ
responded to India's aspirations by forming a
company in India and set up its first factory in 1961
at Moga, Punjab, where the Government wanted
NESTLÉ to develop the milk economy.
NESTLÉ India manufactures products of truly
international quality under internationally famous
brand names such as NESCAFÉ, MAGGI,
MILKYBAR, KIT KAT, BAR-ONE, MILKMAID and
NESTEA and in recent years the Company has also
introduced products of daily consumption and use
such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ
Dahi and NESTLÉ Jeera Raita.
NESTLÉ India is a responsible organisation and
facilitates initiatives that help to improve the quality
of life in the communities where it operates.
After more than a century-old association with the
country, today, NESTLÉ India has
presence across India with 8 manufacturing facilities
and 4 branch offices. The 4 Branch Offices located at
Delhi, Mumbai, Chennai and Kolkata help facilitate
the sales and marketing activities. The NESTLÉ
India’s Head Office is located in Gurgaon, Haryana.
About
Brand Nesfeast
A breakfast cereal containing wheat bran, quinoa and almonds
added with popular flavors, i.e. vanilla, chocolate, orange and
pineapple. It provides the required nutrients that are ignored in
an individual’s daily consumption.
1. Product: Nestlé has (hypothetically) introduced a
breakfast cereal named ‘Nesfeast’ which contains wheat
bran, quinoa and almonds. It is available in four flavors
which are chocolate, vanilla, orange and pineapple. It is an
FMCG (Fast Moving Consumer Good) that is rich in proteins
and fibers and aims at fulfilling the nutritional needs that are
generally ignored by people.
2. Price: 40 grams sachet- 15 INR, 250 grams packet- 95 INR
and 500 grams box- 275 INR.
3. Place: Brand Nesfeast will be available online at Amazon.in
and supermarkets like Big Bazaar and Reliance Fresh and
other retail outlets.
4. Promotion: Brand Nesfeast plans to promote itself
through mainstream media and digital means. The 360
degree campaign will include television, radio, print, out-of-
home and digital advertising. It will also include public
relations and promotions through events. The campaign
focusses on promoting Brand Nesfeast as a breakfast cereal
that will take care of the daily nutritional needs of the
consumers.
5. People (Target Group): It is a healthy intake for males
and females in the age group of 5-50 years of age as this is
the time when the body is physically very active and it uses
up most of the nutrition and energy available. Hence Brand
Nesfeast is here to complete the daily nutritional needs of the
most active and hard-working individuals.
ABOUT QUINOA
Quinoa (kin-wah) is a grain like crop derived from South America. It is
cultivated as a food source for its edible starchy seeds and it is species of
goosefoot. Strictly speaking, quinoa is a seed but it is commonly referred to as a grain and as such is prepared like so.
Quinoa is used as a staple food diet in many South American countries
and can be ground down into a flour form, however does not contain any
gluten. It is high in protein, has essential vitamins and minerals such as
calcium, phosphorus & iron, not to mention the 8 essential amino acids
required for good health and repair. This is why many have given quinoa
the pseudonym super food.
The Incas thought of quinoa as the ‘mother of all grains’, and history of
quinoa dates back almost 3000-4000 years ago. When the Spanish
conquered Central & South America they forbade the cultivation of the
seed which almost saw it become ‘extinct’.
Non-GMO (Genetically-Modified Organisms), organic quinoa is the
cornerstone of Ancient Harvest products, and it’s easy to see why. With
its mild flavor, light crunch and impressive protein content, quinoa is
the perfect gluten-free substitute for pasta, rice or couscous. It is also
frequently milled into gluten-free flour that can be used in baking, or as
the base for gluten-free pastas, cereals and more.
Quinoa is also a complete protein, which means it provides all
nine essential amino acids necessary for good health, hence
the name “essential.” Your body can’t produce these nutrients itself,
so you have to get them frequently through food. Amino acids support
strong muscles, keep our immune systems in tip-top shape and do lots of
other stuff to keep our bodies healthy—thing is, not all plant-based
proteins are created equal. Wheat, rice and most other grains are
missing one or more essential amino acids, but quinoa is a one-stop
shop. Nice, right? Suddenly the word “wholesome” takes on a whole new
meaning.
Nutritional Information of Quinoa:
Quinoa, Nutritional value per 100 g.
(Source: USDA National Nutrient data base)
Principle Nutrient
Value
Percentage of
RDA
Energy 368 Kcal 18.5%
Carbohydrates 64.16 g 49%
Protein 14.12 g 35%
Total Fat 6.07 g 20%
Cholesterol 0 mg 0%
Dietary Fiber 7 g 18.5%
Vitamins
Folates (B9) 184 µg 46%
Niacin (B3) 1.520 mg 9.5%
Riboflavin (B2) 0.318 mg 24%
Thiamin (B1) 0.360 mg 30%
Vitamin A 14 IU 0.5%
Vitamin E 2.44 mg 17%
Vitamin K 0 0%
Electrolytes
Sodium 5 mg <1%
Potassium 563 mg 12%
Minerals
Calcium 47 mg 5%
Copper 0.590 mg 65.5%
Iron 4.57 mg 57%
Magnesium 197 mg 42%
Manganese 2.003 mg 87%
Phosphorus 457 mg 65%
Selenium 8.5 µg 15%
Zinc 3.10 mg 28%
Phyto-nutrients
Carotene-ß 8 µg --
Crypto-xanthin-ß 1 µg --
Lutein-zeaxanthin 163 µg --
100 g quinoa seeds (grains) carry 368 calories. Its grains are moderate
sources of energy, and their calorie content may be matched to that of some
of major cereals such as wheat, maize, rice, and that of pulses like chickpea, mung bean, cowpea (black-eye pea), etc.
Quinoa grains carry 14-18 g of protein per 100 g. They compose almost all
of the essential amino acids required for the human body at excellent
proportions, especially in lysine which is otherwise a limiting amino acid in grains like wheat, maize, rice, etc.
Quinoa is one of the gluten-free staple foods. Gluten is a protein present in
certain grass family grains like wheat, which may induce stomach upset and diarrhea in individuals with gluten sensitivity or celiac disease.
The grains are rich source of soluble and insoluble dietary fiber. 100 g
provide 7 g or 18.5% of daily requirement of fiber. Fiber increase bulkiness
of the food and thus help prevent constipation by speeding up its
movement through the gut. In fact, gastro-intestinal transit time of food is
greatly decreased. Fiber also binds to toxins, aid in their excretion from the
gut, and thereby, helps protect the colon mucusa from cancers. In addition,
dietary fibers bind to bile salts (produced from cholesterol) and decrease
their re-absorption in the colon, thus help lower serum LDL cholesterol levels.
Quinoa grains are indeed very good sources of B-complex group of
vitamins, vitamin E (a-tocopherol) and essential fatty acids such as linoleic
and alpha-linolenic acid (18:3). 100 g of grains contain 184 µg or 46% of daily-required levels of folates (B9).
Tender quinoa leaves and flower-heads are excellent sources of vitamin A,
folate and antioxidants such as lutein, carotene, crypto-xanthin, and zea-
xanthin. Yellow and red cultivar seeds also rich in these pigment
antioxidants. Altogether, these compounds indeed functions as powerful
anti-oxidants by removing harmful free radicals from the body thus protect
it from cancers, infection, aging and degenerative neurological diseases.
Quinoa is an excellent source of minerals like iron, copper, calcium,
potassium, manganese, and magnesium. Copper is required for the
production of red blood cells. Iron is required for red blood cell formation.
Magnesium relaxes blood vessels leading to brain and found to have
curative effects on depression, and headache. Zinc is a co-factor in many
enzymes that regulate growth and development, sperm generation,
digestion and nucleic acid synthesis. Potassium is an important component
of cell and body fluids that helps controlling heart rate and blood pressure.
Manganese is used by the body as a co-factor for the powerful anti-oxidant enzyme, superoxide dismutase.
Quinoa is not a cereal grain, but a dicotyledonous seed (minute fruit) of
goosefoot plant. Nonetheless, it has been treated like grain and consumed
as one of the chief food sources along with potato and maize since ancient
times by native Andean inhabitants. It features all the characteristics of a
seed and composes good proportions of all the essential amino acids, fats,
starch, fiber, minerals, and vitamins. Quinoa oil, extracted from its seeds indeed is an excellent source of essential fatty acids, and vitamin E.
ABOUT ALMOND
Fortunately, the delicately flavored and versatile almond is available
throughout the year to make a healthy and tasty addition to both sweet and
savory dishes. Although packaged almonds are available year round, they
are the freshest in mid-summer, which is when they are at the height of their season.
The almond that we think of as a nut is technically the seed of the fruit of
the almond tree, a medium-size tree that bears fragrant pink and white
flowers. Like its cousins, the peach, cherry and apricot trees, the almond
tree bears fruits with stone-like seeds (or pits) within. The seed of the
almond fruit is what we refer to as the almond nut.
Almond nuts are rich sources of vitamins, and minerals and packed with
numerous health promoting phyto-chemicals. These nuts compose of well-
balanced food principles that are essential for optimum health and wellness.
Almonds are one of the complete sources of energy as well as nutrients. The
nuts, especially, are rich in mono-unsaturated fatty acids like oleic, and
palmitoleic acids that help in lowering LDL or "bad cholesterol" and
increasing HDL or "good cholesterol" in the human body. Research studies
suggest that Mediterranean diet, which is excellent in monounsaturated
fatty acids, help to prevent coronary artery disease and strokes by favoring healthy blood lipid profile.
The nuts are an excellent source of vitamin E; hold about 25 g per100 g
(about 170% of RDA). Vitamin E is a powerful lipid soluble antioxidant,
required for maintaining cell membrane integrity of mucus membranes and skin by protecting it from harmful effects of oxygen-free radicals.
Nutritional Information of Almond:
Almonds (Prunus dulcis),
Nutritional value per 100 g.
(Source: USDA National Nutrient data base)
Principle Nutrient
Value
Percentage of
RDA
Energy 575 Kcal 29%
Carbohydrates 21.67 g 16%
Protein 21.22 g 38%
Total Fat 49.42 g 165%
Cholesterol 0 mg 0%
Dietary Fiber 12.20 g 30%
Vitamins
Folates 50 µg 12.5%
Niacin 3.385 mg 21%
Pantothenic acid 0.47 mg 9%
Pyridoxine 0.143 mg 11%
Riboflavin 1.014 mg 78%
Thiamin 0.211 mg 16%
Vitamin A 1 IU 0%
Vitamin C 0 mg 0%
Vitamin E 26 mg 173%
Electrolytes
Sodium 1 mg 0%
Potassium 705 mg 15%
Minerals
Calcium 264 mg 26%
Copper 0.996 mg 110%
Iron 3.72 mg 46.5%
Magnesium 268 mg 67%
Manganese 2.285 mg 99%
Phosphorus 484 mg 69%
Selenium 2.5 µg 4.5%
Zinc 3.08 mg 28%
Phyto-nutrients
Carotene-ß 1 µg --
Crypto-xanthin-ß 0 µg --
Lutein-
zeaxanthin 1 µg --
Almonds are free from gluten protein, and for the same reason, they are
one of the popular ingredients in the preparation of gluten-free food
formulas. Such formula preparations are, in fact, healthy alternatives in people with wheat food allergy, and celiac disease.
The nuts are packed with many important B-complex groups of vitamins
such as riboflavin, niacin, thiamin, pantothenic acid, vitamin B-6, and
folates. Altogether, these vitamins work as co-factors for enzymes during cellular substrate metabolism inside the human body.
Furthermore, almonds are also an incredible source of minerals such as manganese, potassium, calcium, iron, magnesium, zinc, and selenium.
Almond oil, extracted from the nuts, can be employed as an emollient.
When applied regularly, it helps keep skin well protected from dryness.
Additionally, the oil is used in cooking in Iran, and Turkey. It is also used as
“carrier or base oil” in various traditional medicines, in aromatherapy,
pharmaceutical, and cosmetic industries.
A handful of almonds a day provides much of recommended levels of
minerals, vitamins, and protein. Besides, almond oil extracted from the
nuts has been used in cooking, and medicine.
ABOUT WHEAT BRAN
Wheat bran is well known for providing a significant source of dietary fiber, but it is also
a great source of minerals and some vitamins. Harvard University’s “Nutrition Source”
indicates that a high intake of cereal fiber and whole grains such as wheat bran is linked
to a reduced risk of heart disease and metabolic syndrome.
Bran is the hard outer shell of the wheat plant. As the insoluble wheat bran passes
through your system, it aids digestion, adds bulk to stools and prevents constipation. To
benefit from the nutrition and fiber provided by wheat bran, food products should be
made from 100 percent whole-wheat flour because the process that produces white flour
removes the bran. According to University of Michigan Integrative Medicine, wheat
bran loses vitamins and fiber during processing. Wheat bran can be purchased in bulk
but must be kept cool as it can quickly turn rancid.
Basic Nutritional Information of Wheat Bran:
The nutrition data included in this article is for a 1-ounce portion of wheat bran, which
is a half-cup. This serving size contains 60 calories, 1 gram of fat, 18 grams of
carbohydrates and 4 grams of protein. The same portion provides 12 grams of dietary
fiber, which represents 48 percent of the entire recommended daily value. Since this
nutritional analysis is of pure wheat bran, it’s helpful to compare it to half a cup of bran
cereal, which includes other ingredients and slightly less wheat bran. The equivalent
serving of bran cereal contains about 8 grams of dietary fiber, or 33 percent of the daily
value.
Vitamins
Wheat bran is a good source of the B vitamins, including niacin at 19 percent of the DV;
vitamin B6 at 18 percent of the DV; riboflavin and thiamin, both with 10 percent of the
DV. You’ll also receive 6 percent of the recommended daily value of folic acid – B9 – and
pantothenic acid – B5. Finally, wheat bran provides a small amount of the fat-soluble
vitamins E and K.
Minerals
Wheat bran is a rich source of eight important minerals. It is exceptionally high in
manganese, providing 161 percent of its recommended daily value. It also provides
extremely high amounts of magnesium – 43 percent of the DV – selenium – 31 percent
of the DV – and phosphorus – 28 percent of the DV. Dropping a little but still
considered to be a good source, wheat bran provides 16 percent of the daily value of
iron, 14 percent of zinc and copper and 9 percent of potassium. The final mineral found
in wheat bran is calcium, at 2 percent of the DV.
Fatty Acids
Even though wheat bran contains a small amount of saturated fat -- 0.2 grams or 1
percent of the DV -- it also provides healthy omega-3 and omega-6 fatty acids. A half-
cup of wheat bran provides 46.8 milligrams of omega-3 fatty acids and 571 milligrams of
omega-6 fatty acids.
Segmentation, Targeting
and Positioning
Target Group Whole family (5-50 years): Male, Female
and Children
Positioning A unique meal with high protein and fiber
content.
Parent Company Nestlé
Category Breakfast Cereal
Sector Food and Beverages
Tagline/ Slogan Aapke ghar ka dietician!
USP Fulfils the essential dietary needs by
being a protein and fiber-centric food.
Demographic, Psychographic,
Geographic and
Mediagraphic View for
Brand Nesfeast
1. Demographic: People from the age group of 5-50 years of
age generally don’t get protein, calcium, fibre and other
nutrients in their daily dietary intake leading to obesity,
imbalanced diet, malnutrition and other diet-related
problems. The SEC (Socio-Economic Classification) groups
targeted are A+, A, A-, B+ and B.
2. Psychographics: The VALS Model (Value, Attitude and
Lifestyle) talks about the psychology of the target audience.
The target audience involves two sets, i.e. customers and
consumers. The customers of Brand Nesfeast would be
mothers and wives in families mostly. The consumers would
be males and females from the age-group of 5-50 years of
age. People in the SEC A and SEC B groups are health-
conscious but seldom do anything about it. Also it is the
general psyche of humans to eat something on a daily basis
that tastes good. Hence the product addresses both the
concerns of the target audience, i.e. which tastes good and is
healthy.
3. Geographic: Brand Nesfeast is being launched in the urban
areas in Delhi NCR first. Hence the SEC A and SEC B will be
very easy to reach in terms of promotion and distribution.
4. Mediagraphic: The SEC A and the SEC B groups have very
different media habits. Thus the media targeting would be
varied and according to the media habits and times at which
the targeted customers consumes the targeted medium.
Mood and Tonality of
Communication
The communication will be based on rational justification of the
product’s attributes and benefits. Although an emotional touch to
the communication will be there in terms of the care that people
exhibit towards their family. Hence promising the target audience
of the nutritional benefits and being logical in why the prospective
customer would like to buy brand Nesfeast.
PRODUCT RESEARCH
AND
CONSUMER BEHAVIOUR
RESEARCH
The research was exploratory and descriptive in nature since
a new product had to be launched. The taste, preferences,
attitudes and habits of the target group had to be clearly
found out and defined for proper product formation and its
marketing strategy.
The product research was conducted in grocery stores and
outlets like Easyday, Reliance Fresh and Big Bazaar in and
around Dwarka in New Delhi. Other areas included malls,
residential localities, grocery stores, schools and colleges.
For consumer behavior research, youngsters from the age
group of 20-35, middle-aged people from the age group of
35-50 and mothers of children aged 2-12 years were
interviewed and were sent questionnaires.
Product Testing: The youngsters tasted the product with hot
milk at an event in Dwarka, New Delhi. This product testing
was carried out for so that the product can be improved for
best results.
Product Testing photographs
PRODUCT TESTING QUESTIONNAIRE
Q1. Did you like it?
a. Yes b. No
Q2. How sweet is it?
a. Very Sweet b. Just right c. Less Sweet
Q3. How sweet it should be?
a. A bit more b. A bit less c. No, it’s just right
Q4. What changes you would like us to make in it?
Q5. What do you think are the ingredients?
PRODUCT TESTING RESULTS
BRAND NESFEAST
VANILLA CHOCOLATE ORANGE ● Good and heavy
with ingredients
● Flavor is similar
to chocolate but
better than
chocolate flavor
● Creative thought
● It’s yummy, goes
well with milk.
● Should be served
chilled
● Good as a shake
● Crispy taste
● Flavor is ok
● Some people
don’t like the
orange flavor
and didn’t taste
it.
Vanilla:
Overall, it’s the best one. Everyone liked it.
Needs some improvement.
Creative thought of vanilla as a healthy product.
Chocolate:
It is good.
Should be served chilled as a chocolate shake.
Orange:
It is not as much preferred as other flavors.
The flavor didn’t come up well.
Some people don’t like orange as a flavor in general.
Product as a whole: Suggestions and Feedback
● “Innovative, healthy and tasty”
● “Yummy and delicious, taste bhi and healthy bhi”
● Looking forward to purchasing the product
● “Come up with more flavors (strawberry, banana, coffee)”
● Mix fruit, mix flavors, more dry fruits
● Reminds them of the days back in childhood because of the
‘waffery’ taste.
● Increase the sweetness
CONSUMER BEHAVIOUR
QUESTIONNAIRE
Questionnaire (Consumer Behavior Research)
Q1.Rate the importance of breakfast in your life? Hardly have it Sometimes Mandatory
Q2.How healthy is your breakfast? It is healthy It is moderate I love junk food
Q3.What do you eat in breakfast? Bread/Sandwiches Cornflakes/Oats/Muesli Traditional/Desi breakfasts like paranthas, idlis, etc. If others, please specify:
Q4.If cornflakes/oats/muesli, then which brand do you consume? Kellog’s cornflakes/muesli Saffola Oats Quaker Oats
Q5.Rate your satisfaction level with your breakfast? Very satisfied Satisfied Not satisfied
Q6.If no, what would you like to shift to?
Q7. Is there something that you want to consume but doesn’t exist?
Yes No
Q8.In your present breakfast, do you think you get the required
health benefits? Yes No
Q9.If Yes, how?
Q10.If No, how do you plan to get the required nutrition from it?
Q11.If Nestle brings a product that solves all your nutritional as
well as morning energy needs, then would you prefer it over your
present breakfast product? Yes No
Q12.What are the nutrients facts which you think are most
important for you when buying a breakfast product?
CONSUMER BEHAVIOR
QUESTIONNAIRE RESULTS
Q1.Rate the importance of breakfast in your life? Ans.: We live in a country with a proper culture of three meals a day. Starting the day with a proper breakfast is still mandatory in our homes, as shown in the graph.
Hardly have it 11 11.1%
Sometimes 34 34.2%
Mandatory 55 54.7%
Q2.How healthy is your breakfast?
Ans.: In India, majority of urbanites are in service sector. So people have to rush, preferring light street or quick foods available at ease. Only a few Indians give priority to health consciousness of breakfast.
It is healthy 37 36.8%
It is moderate 59 59%
I love junk food 4 4.3%
Q3.What do you eat in breakfast?
Ans.: As we can see in the graph below that there is no major
difference in what we eat in breakfast that is because India has
a diversified population. Varieties in socio-economic classes
and eating habits leads to a wide range of breakfast dishes
preferred by Indians.
Bread/Sandwiches 32 32.5%
Cornflakes/Oats/Muesli
26 25.6%
Traditional/Desi breakfasts like
paranthas, idlis, etc.
31 30.8%
If others, please specify.
0 0%
Other 11
11.1%
Q4.If cornflakes/oats/muesli, then which brand do you consume?
Ans.: Respondents choose Kellogg’s because its brand
promotion and brand trust it has a great standing over Indian
market.
Kelloggs cornflakes/muesli
75 74.4%
Saffola Oats 12 12.2%
Quaker Oats 13 13.3%
Q5.Rate your satisfaction level with your breakfast?
Ans.: Majority of population is not very satisfied with their
present breakfast.
Very satisfied 22 22.4
Satisfied 69 69
Not satisfied 9
8.6
Q6.If no, what would you like to shift to?
Ans. Respondents want to shift to sprouts, bread and omelet, eggs, bread, muesli, milk, fruits, cornflakes.
Q7. Is there something that you want to consume but doesn’t exist?
Ans.: It looks like the respondents are pretty sure that what
they want to consume exists and they can consume it.
Yes 25 25.2%
No 75 74.8%
Q8.In your present breakfast, do you think you get the required health
benefits?
Ans.: 40% of the respondents think they are not getting the
required health benefits.
Yes 60 60%
No 40 40%
Q9.If Yes, how?
Ans.: Most respondents think that they have proteins and fibre
in their diet while a considerable amount of people think that
they consume vitamins, iron and carbohydrates in the desired
fashion.
Nutritional needs/ Health benefits
Responses
Energy 4
Fat 1
Vitamins 7
Proteins 15
Iron 7
Carbohydrates 7
Fibres 13
Calcium 4
4. 7%
1. 2%
7. 12%
15. 26%
7. 12%
7. 12%
13. 22%
4. 7%
Responses
Energy
Fat
Vitamins
Proteins
Iron
Carbohydrates
Fibres
Calcium
Q10.If No, how do you plan to get the required nutrition from it?
Ans.: Respondents plan to get the required nutrition by
adding fruits, protein-carrier foods and vitamins to their
breakfasts.
By including the following in breakfast:
Responses
Fruits 4
Milk 1
Sprouts 1
Proteins and related 3
Cornflakes and cereals 2
Juices 1
Fibre 2
Eggs 2
Fats 1
Vitamins 2
Vegetables 1
4. 20%
1. 5%
1. 5%
3. 15%
2. 10%1. 5%
2. 10%
2. 10%
1. 5%
2. 10%
1. 5%
Responses
Fruits
Milk
Sprouts
Proteins and related
Cornflakes and cereals
Juices
Fibre
Eggs
Fats
Vitamins
Vegetables
Q11. If Nestle brings a product that solves all your nutritional as well as
morning energy needs, then would you prefer it over your present
breakfast product?
Ans.: The response definitely looks in our favour.
Yes 73 72.8%
No 27 27.2%
Q12.What are the nutrients facts which you think are most important for
you when buying a breakfast product?
Ans.: Proteins and Dietary Fiber are the main contents that
respondents look for while buying breakfast products. Next
priority is Vitamins & Minerals and Iron.
Requirements looked for while
buying a breakfast product Responses
Whole grains 1
Healthy 4
Low-fat/ Non-fat 5
Tastes good 4
Fibre 10
Proteins 15
Calcium 6
Carbohydrates 5
Energy 4
Vitamins & Minerals 8
Sugar-free 1
Quick and Easy to prepare 1
Filling 1
Iron 4
High-calorie 1
0
2
4
6
8
10
12
14
16
Requirements looked for while buying a breakfast product
Responses
Conclusion from
Consumer Behaviour
Research
We conclude from this research that the respondents are health-conscious and a major chunk is on its way to be shifting wholly to a diet-conscious and healthy meal for their breakfast. Their main concern in a breakfast is the nutrition that comes out of it, especially proteins and fiber. Hence we take this is as a very good opportunity to promote our protein and fiber-centric breakfast cereal. With its one-of-a-kind ingredient named ‘quinoa’ that Incas used to refer to as the ‘mother of all grains’ dates back to 3000-4000 years. It is considered as a complete protein and completes the most essential needs of human body along with almonds and wheat bran by giving calcium, carbohydrates, essential fats, magnesium, dietary fiber, calcium, vitamins and minerals in the right amount. These superfoods, coupled with four great popular flavors will give a great healthy treat every day.
Primary Competitors
Product Name
Quantity-Price
Quantity-Price
Quantity-Price
Kelloggs CHOCOS
125gm-Rs.53/-
250gm- Rs.106/-
300gm- Rs.119
Kelloggs CORNFLAKES
300gm- Rs.126/-
575gm -Rs.235/-
650gm –Rs.310/-
Kelloggs MUESLI
250gm- Rs.136/-
Quaker OATS
40gm- Rs.15/-
SAFFOLA OATS
40gm- Rs.15/-
Secondary Competitors
PRODUCT
NAME
SACHET BOX
BOOST 75gm-
Rs.30/-
450gm-
Rs.215/-
HORLICKS 500gm-
Rs.204/-
HORLICKS
JUNIOR
500gm-
Rs.245/-
BOURNVITA 1 kg-Rs.380/-
COMPLAN 200gm-
Rs.115/-
1 kg-Rs445/-
SWOT ANALYSIS
STRENGTHS
1. One-of-a-kind ingredient:
Quinoa
2. Perfect combination of all the
superfoods in one bowl of
Nesfeast
3. Under the brand Nestlé. Hence
the brand trust and loyalty will
pay.
4. Competitive price
WEAKNESSES 1. Very small amount of people
are allergic to almond and
quinoa.
2. People who dislike milk-soluble
foods that become soggy while
eating might not like Nesfeast
because of the same reason.
OPPORTUNITIES 1. The population over the age of
50 years.
2. People who want to shift to
healthier breakfast habits.
THREATS 1. Primary and Secondary
Competitors like Kellogs’
Cornflakes, Chocos, Complan
and Bournvita
2. Traditional breakfast habits like
paranthas, idlis and
sandwiches.
3. Food and safety regulations by
government.
Competitive
SWOT Analysis
Product/ Breakfast item
Strengths Weaknesses Opportunities
Threats
Kelloggs Corn Flakes
Strong brand build up in minds of consumers.
1. If put in
milk for
little long
duration,
wont
remain
crisp.
2. As a daily
breakfast
meal can
be little
monotono
us.
Increasing income of consumers lead to increase in size of readymade food market.
Increasing competition by both national and international players in readymade breakfast segment.
Marico’s Saffola Oats
1. Easy-to-
make.
2. Available
in small,
low-cost
packet of
INR 15.
3. Available
in
different
flavours.
Similar products offered by many companies hence high brand switching.
Healthier options preferred over Fast Food.
GMO regulations in the developed markets.
Cadbury’s Bournvita
1. Good
advertisin
g
2. Excellent
reach and
distributio
n
Doesn't mix well with cold milk.
Untapped rural markets
More chocolate based milk drinks in market.
Heinz’s Complan
1. Excellent
reach and
distributio
n
2. Long Term
association
with many
markets
like India.
Food products have a limited shelf life.
1. Untapped
rural
markets.
2. Better
product
packaging
and
preservation
More chocolate based milk drinks in market.
Nestlé’s brand Nesfeast
1. One-of-a-
kind
ingredient:
Quinoa
2. Perfect
combinatio
n of all the
superfoods
in one
bowl of
brand
Nesfeast
3. Under the
brand
Nestlé.
Hence the
brand trust
and loyalty
will pay.
1. Allergic
properties
of almond
and quinoa
which only
a very small
amount of
people face.
2. Becomes
soggy in
milk after a
while.
3. People who
dislike
milk-
soluble
foods that
become
soggy while
eating
might not
like
Nesfeast
because of
the same
reason.
1. The
population
over the age
of 50 years.
2. People who
want to shift
to healthier
breakfast
habits.
1. Primary and
Secondary
Competitors
like Kellogs’
Cornflakes,
Chocos,
Complan and
Bournvita
2. Traditional
breakfast
habits like
paranthas,
idlis and
sandwiches
3. Food and
safety
regulations by
government.
ADVERTISING STRATEGY
MARKETING OBJECTIVE
The objective is to create brand awareness and build a favorable brand
image by proper positioning of the brand in the breakfast cereal category.
Therefore establishing a brand equity towards Brand Nesfeast. It also
includes reinforcement of Nestlé’s strategy of nutrition and taste.
ADVERTISING OBECTIVE AND STRATEGY
The objective primarily focusses to inform the purchasers of families who
are mostly the mothers and wives of the family about the new product and
persuade them to buy it by convincing them about the nutritional benefits
of the product and how it will improve their bodies and lifestyle.
The first phase of the promotion will generate a curiosity amongst the
target audience about brand Nesfeast through teaser advertisements. The
second phase will see the launch advertisements, introducing the target
groups to the product through advertisements that inform about brand
Nesfeast and the benefits derived from it. The third phase will look at
retaining the recall and memory about the brand in the minds of the
audience through the follow-up advertisements.
SINGLE-MINDED PROPOSITION Calling Brand Nesfeast as a ‘Dietician’ for everybody’s homes. Hence the
tagline, “Aapke ghar ka dietician!”
BIG IDEA FOR RATIONAL JUSTIFICATION One-of-a-kind milk complement which acts as a dietician and a care-taker
of the family’s dietary needs.
The product majoring in fiber and protein will help you feel fuller with
fewer calories, so you start to burn off your stubborn fat without having to
starve yourself or go on any kind of special diet. Protein promotes satiety to
a greater extent than carbohydrates and fat, according to an article
published in the May 2008 issue of the "American Journal of Clinical
Nutrition." In addition, protein increases thermogenesis, the production of
heat by your body. In other words, protein boosts your metabolism. Adding
protein to your diet ensures that the weight you lose is fat and not muscle
because protein helps you maintain your muscle mass.
Although fiber is not digested, it plays important roles beyond promoting
regular bowel movements. One of them is maintaining satiety. Fiber takes a
lot of space in your stomach without providing any calories, which can help
you feel fuller with less food. A type of fiber called soluble fiber also absorbs
a lot of liquid and forms a gel-like substance that makes you feel fuller.
Soluble fiber also slows down the digestion process so you have a more
even and sustained release of energy in the hours following your meal.
A study published in the 'Nutrition Journal' has compared the effectiveness
of a diet high in protein and fiber with a combination of both in women
with excess weight. The researchers found, body weight and body fat of
participants who consumed at the same fiber and protein lost more than
just consuming a lot of fiber or protein.
BRAND IDENTITY
Creative Objective and Strategy
To show a connect with the parent brand Nestlé and to
communicate the attributes and benefits of health and
nutrition of the brand Nesfeast. The strategy involves using
the right colors and graphics. The look of the brand
stationery is designed as simple and with minimalistic design
so as to look professional and easy to read.
Green: Soothing, Balance, Natural
Yellow: Cheer, Warmth, Energy, Optimism
Blue: Trust, Faith, Power
Silver: Calm, Subtle
The Brand name ‘Nesfeast’ is made up of two
words, i.e. ‘nes’ and ‘feast’. ‘Nes’ is used for inheriting the
parent brand name Nestlé and ‘feast’ is used for a
denotation of a lavish and celebratory meal.
Hence Nesfeast is a complete meal that takes forward the
brand traits of Nestlé of being nutritious and healthy while
being served as a rich and delightful experience.
The Logo of Brand Nesfeast shows a
yellow ring around a silver circle. The silver circle being the
target group while the yellow ring shows the diet of the target
population that is incomplete and insufficient for the best
functioning of their bodies. The word ‘Nesfeast’ fills the gap
between the two ends of the incomplete yellow ring
symbolizing how Nesfeast gives a balance to their daily
nutrition and diet.
Brand Nesfeast: Letterhead
The brand Nesfeast letterhead has the logo of the parent
brand Nestlé and brand Nesfeast. At the bottom, the contact
information of the brand Nesfeast is printed to make the
communication easier with the brand.
Brand Nestle: Front and Back of Envelope
The envelope of brand Nesfeast consists of the brand logo
and the contact details of the brand which will give easier
access to communication between the brand and its dealers,
stakeholders and others.
The back of the envelope has the brand Nesfeast logo which
gives the envelope a specially designed brand identity to this
part of the branding.
Brand Nesfeast: Business Card
The business card of brand Nesfeast has a simplistic and
classic touch to it. The brand Nesfeast logo and contact
information of the three most important people of brand
Nesfeast is there along with brand Nesfeast’s address. After
all, what are all business cards for?
Creative Execution
of the
Advertising Campaign
CREATIVE OBJECTIVE FOR THE
PRINT AD CAMPAIGN The basic objective is brand building and brand awareness through the
print medium for communication of the product’s attributes and benefits to
the target audience.
The motive is to make brand Nesfeast’s target audience aware about the
product through different print sources including the magazines and
newspapers that are most read by the target audience. Advertisements will
be designed in a three-stage process. The three stages being the teaser
stage, launch stage and follow-up stage. All the three helping with curiosity
generation, introduction of the product and top-of-mind awareness
respectively.
CREATIVE STRATEGY OF
PRINT AD CAMPAIGN The teasers speak that something healthy and delicious is going to be
served soon. The launch advertisements will be informing about the merits
and benefits which can be derived from brand Nesfeast hence introducing
the brand Nesfeast packaging for brand identification amongst the target
audience. The follow-up advertisements will be focusing on communicating
directly through consumer propositions, i.e. what is in there for the
consumer. Through follow-ups, the motive is to increase the top-of-mind
awareness and hence increasing recall value.
PRINT CAMPAIGN: TEASER
ADVERTISEMENTS
Creative objective: The objective of these advertisements is to warm-
up the target audience about the product. Let them know about the product
initially only through its various attributes from it. Thus teasing and hinting
at what kind of product is coming their way to good health!
TEASER 1: ‘Nesfeast brings a taste of Excellence’
Art and Copy credits: Devam Ranjan
Creative strategy: This teaser advertisement has soft and
soothing visuals which give a warm feeling of a meal that will be
served hot. With different words of benefits and adjectives that
describe brand Nesfeast as the ‘finest’ and ‘excellent’ food, the
spoon gives the advertisement a feel of a comfortable food that is
reliable and of the highest standards.
TEASER 2: ‘Nesfeast Serving Soon’
Art and Copy credits: Devam Ranjan
Creative strategy: The cutlery theme of the advertisements
is the force behind the nice ‘mealy’ feel of the teaser campaign.
This is to create an ambience of a comfortable and easy-to-eat
dish, before the product is actually launched. With this image in
mind, it will be easy to attract the target audience towards brand
Nesfeast.
PRINT CAMPAIGN: LAUNCH
ADVERTISEMENTS
Creative objective and strategy: After the teaser campaign,
the launch campaign will start. With four flavours, the launch
ads will endorse these colours and display the features and
benefits of the product. It is focussed on being an informative
advertisement which is important on this stage of the campaign,
i.e. launch. The packaging is also showed in these
advertisements so that the target audience gets acquainted with
it and recognises the product when they reach the point of
purchase. The copy says, “It’s your challenge goal in a bowl”
mirroring the very idea of people being mostly unsuccessful at
losing weight and keeping their bodies healthy. Thus, quoting
Brand Nesfeast as the challenge that you can take to lose weight
win all your challenges to keep yourself healthy and on-the-go
always!
LAUNCH ADVERTISEMENT 1:
‘Health Benefits with Nesfeast’
Art and Copy credits: Devam Ranjan
LAUNCH ADVERTISEMENT 2:
‘Health Benefits with Nesfeast’
Art and Copy credits: Devam Ranjan
PRINT CAMPAIGN: FOLLOW-UP
ADVERTISEMENTS
Creative objective and strategy: This is to keep the target
audience reminded of Brand Nesfeast by interesting visuals and an
interpellation technique for copy. Follow-up advertisement 1 focusses on
the benefit derived from Nesfeast. It is being positioned as a breakfast
cereal that helps you achieve your weight management and dieting targets
by containing a major value of fiber and protein. Follow-up 2 focusses on
the problem of keeping fit and healthy in this busy and stressful lifestyle.
Therefore hinting at exercising with heavy weights made of Brand Nesfeast
than making useless not-so-successful efforts of working at gym.
FOLLOW-UP ADVERTISEMENT 1:
‘Diet Se Pareshan?’
Art credits: Devam Ranjan and Dhriti Malhotra
Copy credits: Tulika Bansal and Baishali Mishra
FOLLOW-UP ADVERTISEMENT 1:
‘Fitness Ka Solution’
Art credits: Devam Ranjan and Dhriti Malhotra
Copy credits: Tulika Bansal and Baishali Mishra
Out- Of-Home Advertising:
Objective and Strategy
The objective is to garner more and more attention, increase
brand visibility and capture top-of-mind awareness.
The Out-Of-Home medium is quite effective if it has a good access
to its target audience. In the case of brand Nesfeast, the
population of working women have very good chances of coming
across the OOH advertisements.
The out-of-home ads will be hoardings visible from the crowded
metro stations and the most travelled highways and road
crossings. Advertisements in metro trains and its platforms will be
there. Display ads will be put in malls, crowded markets and
points of purchase.
CREATIVE OBJECTIVE FOR THE
TELEVISION COMMERCIAL
Since our target group, i.e. women, watch television for a
considerable amount of time hence it is wise to advertise on
television.
Television gives the platform to showcase the brand, create
connect in the minds of the audience, accurate brand building,
optimum brand awareness and thus create demand for the
product.
It helps the brand to make valuable relationships with the
audience leading to sales and a favorable brand equity.
CREATIVE STRATEGY FOR THE
TELEVISION COMMERCIAL
The TVC talks about the product as the new breakfast cereal in the
family and Brand Nesfeast being called as the new dietician or the
care-taker of the whole family’s health.
The family shown is having Nesfeast in the morning as their ‘new’
breakfast dish. The son and the daughter of the family are talking
when the father comes in and asks for Nesfeast. In the end, the
son jokes about someone being the ‘dietician’ of their homes to
which his sister conveniently answers that she is the dietician of
their family. But the child taps her head and corrects her saying
that the new Nesfeast is the dietician of their family.
TVC STORYBOARD
Script writer: Deepika Dhawan
Director: Deepika Dhawan
Assistant Director: Dhriti Malhotra and Tulika Bansal
Director of Photography: Devam Ranjan
CREATIVE OBJECTIVE FOR THE
RADIO ADVERTISEMENT
Being a listening medium, radio has its own advantages. This is
listened while listeners are busy with some other work. It has a
good listenership in context of our target group. Hence this will
help brand Nesfeast spread its word and acquainting the audience
with the brand and helping create recall value.
CREATIVE OBJECTIVE FOR THE
RADIO ADVERTISEMENT
The radio jingle is from the point of view of the child of the family
who is calling out to her parents, sister and brother who have
different lifestyle habits and dietary needs. The jingle engages the
listeners through catchy music and informs the listeners about the
ingredients and the benefits derived from brand Nesfeast. The
jingle also positions it as a dietician that everyone can afford as it
comes at a competitive price. Thereby establishing Brand Nesfeast
as the dietician that every family should have.
RADIO JINGLE SCRIPT
Client: Nestlé Agency name: J. Walter Thompson (AIMC) Radio script theme: Nesfeast Jingle Duration: 40 seconds Type: Radio jingle
Music Voice Over/ Narration
Western music and beats in the background
Nestle signature tune: Tin-Tin-Tin-Tin-Ti-ding!, “Nestle, Good Food, Good Life”
Mummy papa jaldi aao
morning healthy banao
didi di-di jaldi aao
apna figure fit banao
bhaiya bhaiya, gym jaate ho
saath mein isko bhi khao MVO (Young male): “Par ye hai kya? Jise sab kha rahe hain?”
wheat bran, quinoa bhara
Isme badaam hai bada
Ab na koi confusion
Ye hai aapka dietician
Charge kare sabse least
Ye hai naya Nesfeast FVO (Young and mature voice): Nestle ka
naya Nesfeast, Aapke ghar ka dietician!
Script-writer and Music Director: Deepika Dhawan
MEDIA PLANNING
OF
BRAND NESFEAST
MEDIA PLANNING OBJECTIVE
The objective is to create a buzz amongst our target audience and
generating curiosity for Brand Nesfeast. Also to keep hammering
and reminding the target audience about the product and the key
reasons to buy it.
MEDIA PLANNING STRATEGY
Since our customer will be mothers and wives, we can easily
categorize them into ‘working women’ and ‘house-wives’. These
two sets generally have different media habits.
The media plan is for 3 months in the following mentioned media.
It is divided into three phases. First is ‘Teaser phase’, second is
‘Launch phase’ and the third is ‘Follow-up phase’.
APPROXIMATE BUDGET 6.35 CRORES INR.
MEDIA PLAN
PHASE 1 PLAN
PHASE 2 PLAN
PHASE 3 PLAN
DIGITAL MEDIA MARKETING
Social media marketing:
Campaign #WelcomeNesfeast on Facebook, Instagram
and Twitter with more hashtags like #Nesfeast #Nestledietician to
target the age groups of 18-50 years of age.
Posts on Nestlé Nesfeast Facebook Page
OTHER DIGITAL MEDIA
MARKETING ACTIVITIES
Banner ads: Banner ads on facebook, myntra.com,
amazon.com, flipkart.com, jabong.com, gaana app and website
and such more. Youtube will have video and banner ads both. This
will all be based on geo-targeting in order to reach the target
audience.
Organic and Inorganic search on Google.
Advetorials by the popular pages on Facebook like
ScoopWhoop, Storypick and Vagabomb.
Blogs by popular health bloggers and health experts.
PUBLIC RELATIONS OBJECTIVE
To create brand awareness, creating interest, providing
information, stimulating demand and reinforcing the brand.
Doing brand reinforcement by maintaining positive relationships
with key audiences, and thereby aiding in building a strong image.
PUBLIC RELATIONS OBJECTIVE The objectives will be achieved by new product launch press
conference, online PR and event activation programs.
MOCK PRESS CONFERENCE
OBJECTIVE
A mock press conference was carried out to launch the new brand
Nestlé Nesfeast. It was also done to explain understand the
perception and understanding of the journalists (hypothetical)
about the product. The brand custodian and the Communication
Officer of the brand, communicated in the best interest of the
journalists and the audience and answered their queries in the
most valid and explanatory manner.
PRESS RELEASE
Nestlé's New Bandwagon Calls for Healthy Breakfast Habits.
New Delhi, 24th November 2015: Nestlé is coming up with a new product which is a breakfast cereal called 'Nesfeast'. Nesfeast will be available only through online purchase on Amazon.com for the first week starting from 30th November 2015. After one week, it will be launched at all Big Bazaar stores and after three weeks, it will be open for mass distribution. “As Nesfeast, we are offering a dietician for all the families. It will take good care of your family's health and act as a watchdog for lack of nutrients in your diet. Nesfeast, definitely, is 'the next big thing' for Nestlé! “says Ms. Deepika Dhawan, Vice-President. ABOUT NESFEAST Nestlé has entered into the breakfast cereal category in India through, re-establishing itself as a healthy brand. Time and again, Nestlé has been a winner in establishing one-of-a-kind products which not only capture the whole market for one product category but also their names become synonymous with the product category's name. Nesfeast is enriched with all the nutrients that are essential for the proper growth and functioning of the body. Nesfeast contains wheat bran, quinoa, and almonds that provide all required vitamins, minerals, proteins and dietary fiber that are important for the all-round growth of the people of five to 50 years of age. ABOUT NESTLÉ Nestlé is the world's leading Nutrition, Health and Wellness Company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé always strives to bring out a product that is not only accepted by the consumers but also loved up to the limit of making the product so successful that Nestlé watches itself getting paid all the dues for its hard work and patience that goes into making the product. For further information and enquiry, drop us an email at [email protected] or call us at +91 124 3321824.
EVENT OBJECTIVE Events will be organized for the engagement of the target groups
as much as possible. This will lead to a connection with the brand
in their minds, thereby top-of-mind recall and awareness.
Word-of-mouth is the main aim here.
EVENT STRATEGY
Events will be held in schools, colleges, and at public places to
engage the target groups and spread the brand by WOM (Word-
of-mouth).
EVENT IDEA
For the launch of brand Nesfeast, ‘Nesfeast Fitness Test’,
a competition will be held in schools, colleges, malls and famous
public places like India Gate, Connaught Place all over Delhi.
‘Taste Nesfeast’ will be held in the schools of Delhi wherein
kids and their mothers will be made to taste Nesfeast and
distributed samples of brand Nesfeast.
Post launch event activities include ‘Nesfeast Marathon’ will be
organized in Delhi for couples on Valentine’s Day to encourage
them to motivate each other to stay fit and healthy.
Mall activations will take place all over Delhi. Sampling
events will also be held at grocery stores, malls, supermarkets,
medical stores and Indian railways.
CONCLUSION
It can be well concluded that Brand Nesfeast is a
successful proposition as it serves people what they really
want to have. Also it carefully acts as a dietician and gives
them a balanced diet which they usually miss in their daily
routine.
From the creative point-of-view, the campaigns exhibit a
rational explanation and soothingly attractive visuals
which match the tonality and values of the parent brand
Nestlé and brand Nesfeast.
BIBLIOGRAPHY
http://healthyeating.sfgate.com/protein-fiber-work-together-1317.html
http://antsonafarm.blogspot.in/2012/07/combination-of-protein-and-
fiber-to.html
https://www.nestle.in/
http://www.mbaskool.com/
TEAM MEMBERS
Name: Deepika Dhawan
Education: B.A. (Hons.) in
Mass Media and Mass
Communication from
Indraprastha College for
Women, Delhi University
Specialization: Account
Planning and Copywriting
Email id:
Contact no.: 7838583230
Name: Dhriti Malhotra
Education: B.B.A. from
Maharaja Agrasen Institute of
Management Studies, IP
University
Specialization: Creative (Art)
Email id: [email protected]
Contact no.: 8860994872
Name: Devam Ranjan
Education: BJMC from Amity
School of Mass Communication,
Amity University, Noida
Specialization:
Creative (Art and Copy)
Email id:
Contact no.: 9999891070
Name: Tulika Bansal
Education: B. A. (Hons.) in
English from Ramjas College,
Delhi University
Specialization:
Creative (Copy)
Email id:
Contact no.: 9873486787
Name: Baishali Mishra
Education: B.A. in Media
Technology from St. Anthony
College, NEHU University,
Shillong
Specialization: Creative (Copy)
Email id:
Contact no.: 9643058353
Name: Jasleen Kaur
Education: B.B.A. from NSHM
College, West Bengal
University, Kolkata
Specialization:
Client Servicing
Email id:
Contact no.: 8376822969
Name: Dashneet Kaur
Education: BJMC from
SHIATS University, Allahabad
Specialization:
Event Management
Email id:
Contact no.: 7503747429
Name: Saumya Chhabra
Education: BAMC from Institute
of Management Studies HNBGU
Srinagar
Specialization:
Event Management
Email id:
Contact no.: 7840840880
Name: Ashish Singh
Education: BJMC from Shri
Ram College, CCS University,
Meerut
Specialization:
Media Planning
Email id:
Contact no.: 9910504547
Name: Keshav Sharma
Education: B.Com. from
S. D. College, MDHU
Specialization:
Event Management
Email id: [email protected]
Contact no.: 9958744683