BRANDBOOK

INSIGHT/

INSIGHT/“I looked at the map and said:

Ariovaldo Furlanetto.

THAT’S THE NAME,VICENZA.”

BEHIND THIS BRAND, THERE

ARE FACES THAT INSPIRE TO

OOZE WHAT’S DIFFERENT...

BUILDINGA HISTORY.

THE TRAJECTORY/THE ART OF SHOES

MANUFACTURING WAS ALWAYS A DREAM FOR

ARIOVALDO, AND IN 1992 THE BRAND VICENZA WAS BORN

FROM THIS DESIRE. THERE WERE, IN THE COMPANY,

ONLY FIVE EMPLOYEES THEY MANUFACTURED

TEN PAIRS OF SHOES A DAY. OVER TIME, THE

PRODUCTION MULTIPLIED AND NEW PROJECTS WERE

CONCEIVED, TOGETHER WITH DEDICATED EMPLOYEES,

EFFICIENT SUPPLIERS, AND THE PERSEVERANCE

OF A DREAMER. NATURALLY, THE RESULT

COULD NOT BE DIFFERENT:

AN INNOVATIVE COMPANY, WITH FASHIONABLE ATTITUDE, WHICH SEEKS EXCELLENCE THROUGH DESIGN.

TIMELINE

2014VICENZA’S SECOND AND CURRENT PLANT IS BUILT.

VICENZA BECOMES THE FAVORITE AMONG CELEBRITIES, BLOGGERS, AND FASHION EDITORS THROUGHOUT THE WORLD.

IT STARTS PARTICIPATING IN FASHION SHOWS DURING SÃO PAULO FASHION WEEK, THE MOST IMPORTANT EVENT OF THE BUSINESS IN LATIN AMERICA, DEVELOPING SHOES FOR THE BRANDS ÁGUA DE COCO AND APARTAMENTO 03.

2007ORIGINAL DESIGN BECOMES THE BRAND’S IDENTITY, AND ITS INTERNATIONALIZATION PROCESS BEGINS IN ITALY, PARTICIPATING IN THE FAIR MICAM.

1992BEGINNING OF THE COMPANY, WITH ONLY 5 EMPLOYEES AND MANUFACTORING 10 PAIRS OF SHOES PER DAY.

THE VISUAL IDENTITY IS RENEWED.

2001RAFAELA FURLANETTO BECOMES PART OF THE BRAND’S TEAM.

1998IT STARTS PARTICIPATING IN DOMESTIC FAIRS.

1999

2012VICENZA IS ESTABLISHED IN THE COUNTRY’S LEADING MULTI-BRAND STORES.

2013

2015VICENZA’S ONLINE STORE IS LAUNCHED, ADDING AN EXTRA SPACE TO THE EXISTING 500 MULTI-BRAND STORES SPREAD THROUGHOUT BRAZIL.

2005

DESIGN

Soon Ariovaldo showed interest in the art of creating. When he was 21 years old, he specialized in pattern cutting and directed his potential towards the area of creation. Ariovaldo became one of the main promoters of the growth of footwear manufacturing companies in the region of Vale do Paranhana (in the state of Rio Grande do Sul, Brazil), where Vicenza is located. His sensibility in perceiving market needs is extremely important to transform his designs into memorable collections. After a few years of learning, outsourcing design, he realized there was the possibility of having his own brand. That was when Vicenza was established. With the support of his wife, Rosi Furlanetto, in 1992 the first shoes of the brand became reality.

Ariovaldo Furlanetto

To the right is Evandina Cecconello Furlanetto, Ariovaldo’s mother.

INSPIRED BY HIS MOTHER, EVERYTHING BEGAN.

ARIOVALDO FURLANETTO DIRECTOR

ON RAINY DAYS, I STOOD BESIDE MY MOTHER TO WATCH HER SEW

STYLE

happened when she was 15 years old. She did not find the model she wanted and asked her father to design it. That was a point with no return, and she began her professional life at Vicenza, when she inspired her father to create a new concept for the brand. Since then, she has been assisting in product design and development. With the support of her father, she had the opportunity to express her talent. Her innovative attitude and Ariovaldo’s expertise are a perfect match, which is clear in the contemporary collections that satisfy current market desires.

Rafaela Furlanetto

To the right is Ariovaldo Furlanetto, Rafaela’s father

RAFAELA’S FIRST INTERACTION WITH THE UNIVERSE OF SHOES

A NEW LOOK SHOULD BE ALWAYS WELCOME. FROM IT, THE CYCLE IS RENEWED

RAFAELA FURLANETTO STYLEDIRECTOR

GLOBAL MAP/

Besides being prominently present in Brazil, Vicenza has also become an international brand. With multi-brand stores spread throughout the five continents, countries such as Italy, France, Portugal, Russia, Ukraine, Costa Rica, Porto Rico, Bolivia, Ecuador, United States e Lebanon have also become consumers of Vicenza, which translates the style of the brand to other cultures and tastes.

AND MORE: GEORGIA, UKRAINE, BIELORUSSIA, BULGARIA, CYPRUS, REUNION ISLAND, LITHUANIA, MALTA, MARTINIQUE, MONTENEGRO, NOVA CALEDONIA, RUMANIA, SLOVENIA, SERBIA.

UNITED STATES

DOMINICAN REPUBLIC

UNITED KINGDOM

DENMARK

BELGIUM

FRANCE

ANDORRA

PORTUGAL

SPAIN

SWEDEN

POLAND

GERMANY CZECH REPUBLIC

SWITZERLAND

ITALY

GREECE

NIGERIA

ISRAEL

LEBANON

CROATIA

HUNGRIAAUSTRIA

KAZAKHSTAN

RUSSIA

AUSTRALIA

VENEZUELAGUADALUPE

COSTA RICAFRENCH GUIANA

BOLIVIABRAZIL

COLOMBIAECUADOR

EMPLOYEES

EMPLO/YEES

EACH PAIR OF SHOE HAS A HISTORY.

”UP TO THIS DAY, WE HAVE

EMPLOYEES WHO HAVE

BEEN WITH US SINCE THE

BEGINNING OF THE FACTORY

ANUFACTURING A CONCEPT

THERE ARE A NUMBER OF PROCESSES AND

PROFESSIONALS INVOLVED IN DEVELOPING

THEM, IN SEARCH OF A UNIQUE RESULT. AT

VICENZA, THE EMPLOYEES UNDERSTAND THAT THEY

ARE EXPERTS ON WHAT THEY DO, SINCE THEY

HAVE A GIFT FOR MAKING SHOES. VICENZA’S GOAL

IS THAT THE ENTIRE TEAM WORKS TOGETHER FOR

THE SAME CONCEPT, SO THAT THE RESULT

IS A COLLECTION THAT CONVEYS A UNIQUE STYLE.

Ariovaldo Furlanetto

THE BRAND VICENZA IS BASED ON CONCEPTS THAT ARE ESSENTIAL FOR THE DEVELOPMENT OF ALL ITS ACTIVITIES.

IDENTI/TY ANDSTYLE

TIMELESS

DESIGN

AVANT/GARDE

BUILDING AN IMAGE

ORIGI/NALDESIGN

IN A MARKET WITH MANY OPTIONS OF PRODUCTS AND INCREASING ACCESS TO INFORMATION, ORIGINAL DESIGN IS ESSENTIAL TO HIGHLIGHT A BRAND.

ORIGINAL DESIGN

CREATING TO INNOVATE

“AUDACITY IN MIXING MATERIALS AND TRANSFORMING WHAT IS SIMPLE INTO SOMETHING

DISTINGUISHED”.

“THE CONTINUITY OF A WORK STRENGTHENS

ITS IDENTITY”.

MATERIALSMIX

Ariovaldo Furlanetto

Rafaela Furlanetto

COMMUNI/CATION

COMMUNICATING THE IDENTITY

Vicenza’s concept is reflected even in the way it communicates with its customers. Thus, the brand is present in major publications, editorials, and fashion events in Brazil. Whether on the catwalks of SPFW or on the feet of the main Brazilian influencers. Vicenza’s unmistakable style brought partnerships for the catwalks of São Paulo Fashion Week, with the brands Água de Coco and Apartamento 03.

VICENZALOVERS

VICENZA CONSTANTLYCONNECTSWITH ITS COMMUNICATION

Ane Medina, Anna Fasano, Camila Coelho, Carol Tognon, Helena Lunardelli, Nicole Bernardes, Lalá Noleto, Layla Monteiro, Luiza Sobral, Mariah Bernardes, Nati Vozza, Paulinha Sampaio, Sofie Valkiers, Thássia Naves.

customers, particularly in the digital world. The presence of the brand throughout the world is enhanced by a team of opinion formers, consisting of personalities and bloggers that convey the brand’s identity. Through its digital channels, Vicenza reaches a growing audience, which seeks style and fashion information.

VICENZALOVERS

CONNECTINGTENDENCIES

THIS TRAJECTORY DOES NOT HAVE AN END. EVERY DAY, NEW CHALLENGES ARISE AND THE CYCLE IS RENEWED. FOLLOW US AND BE A PART OF THIS HISTORY, TOO.

BRAND BOOK VICENZA

COORDENAÇÃO DE PROJETO / PROJECT COORDINATOR

Rafaela Furlanetto

ASSESSORIA DE PROJETO / PROJECT CONSULTANT

Vera Muller

DIREÇÃO GRÁFICA / GRAPHIC DIRECTOR

Jean Coronetti

PROJETO GRÁFICO / GRAPHIC PROJECT

WT Agência

VICENZA233, Arthur Fetter StreetBom Pastor — Igrejinha/RSZIP CODE 95650-000 — Brazil — +55 51 3549.9900comercial@vicenza.com.br — vicenza.com.br