636636

1.5% 1.5%

474,000474,000

OVERALL SCORE CARD

COMPETITORSCOMPETITORS

However! Home Depot

LOCAL SEOLOCAL SEO

LOCAL ADVERTISING

ENGAGEMENTENGAGEMENT

REVIEWS

LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING

A HEAD TO HEAD SHOWDOWN

k.o.brand score

DATA QUALITY

REVIEWS

77 % 87 %

k.o.

BrandBattleBattleBrand

A HEAD TO HEAD SHOWDOWNin

LOWE’S VS HOME DEPOT

SATISFACTION RATING

ACROSS MAJOR REVIEWS PLATFORMS

KO

DATA QUALITY

685685

KO

brand score

NAP ANALYSIS & LISTING PRESENCEACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES

KO

winner

bring it on

What is your Brand Score?

Brandify's real-time algorithms continuously

evaluates the online footprint of multi-location

brands across the six pillars: Data Quality, Local

SEO, Reviews, Engagement, Local Advertising, and

Competitors. Improve organic search, business

listings, competitiveness and social media

engagement with Brandify.

We evaluate over 250+ variables representingthe following categories:

Local SEO

Competitors

12

3

LocalAdvertising

R eviews

Measuring your Brand’s Digital Footprint.

DATA COLLECTED: January-April 2015

OVERALL SCORE CARD

LOCAL SEO

114 143

REVIEWS

85 89

ENGAGEMENT

108 110

DATA QUALITY

147 164

FIGHT FOR THE TOPUSING KEYWORDS “HOME IMPROVEMENT”, “APPLIANCE STORE” AND “GARDEN CENTER.”

88% 88%NON-RANKING LOCATIONSGO O GL E SEARCH RANK

1.

2.

3.

4.

home improvement

1.

2.

3.

4. positions 2-4 by surfacing 12% more oftenthan Lowe’s. Lowe's lack of Local Pages

was their weakest point.

LOCAL ADVERTISING GENERATING BRAND AWARENESSAND DRIVING LOCAL CONVERSIONS

BUSINESS LOCATOR

Home Depot’s locator and website isranked higher and the company excelswith comprehensive local pages.

LOCAL PAGES

Home Depot’s dominated positions 2-4by surfacing 12% more often than Lowe’s.

FOUND LOCATIONS

COMPETITORS

94 94

LOCAL ADVERTISING

88 85

TOP 3NATIONAL

COMPETITORS

LOCAL AMPLIFICATION

12% FANS

6,782,238 2,529,245HIGHER ENGAGEMENT

Likes, Shares, Comments,& Consumer Brand Hashtags

TOTAL CHECK-INS

4,159,360 5,600,789

SENTIMENT ANALYSISKEYWORD ANALYSIS

Fast, quality service!Reasonable prices!Helpful staff!

ArchitectureContent & Design

KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS

SEOFactors

Usability

DOMINATED DOMINATED

TOP 3LOCAL

COMPETITORS

FOR THE KEYWORDS “HOME IMPROVEMENT”TOP LOCAL COMPETITORS ARE. . . EACH OTHER

39.4%

En gagement

Data Quality

KO

HOMEIMPROVEMENT

AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS

Brand Score

CHANNEL ANALYSIS

Name, Address, and Phone data quality summary

Lowe’s invests

than Home Depot

49% OF KEYWORDS RANK IN POSITONS 1-3

TOOL HOMEIMPROVEMENT

LOW

ES

DEPOT

HAMMER

WRENCH

PLY

WOOD

NAIL POWER

CABINET

PAINT

BRUSH

PLUMBINGDECORATING

DOORSLIGHTS

BARBECUE

CLE

ANIN

G

SUPPLIES

DIYCUSTOM

SAW

PAINTING

FRID

GE

WASHER

NAIL GARDENING

IMPROVEMENT

SIN

KS

LIGHTING

APPLIANCES

GARDEN

RAWR

!!!11!

meow..

Learn More >MESSAGE TO OUR CUSTOMERS - BLACK FRIDAY SALES!

Your Store:

Hours:

The Home Depot

View MapDirections

Local AdIn-Store Layout

Store Details In Store Features

More SavingMore Doing.

Shop ByDepartment Search All

Cart

of Lowe’s locations ranked at the top #1 position more often thanHome Depot.

4.

home improvement

42%

HOME DEPOT DOMINATES LOCAL SEARCH ON “HOME IMPROVEMENT”

714.660.4870 | hello@where2getit.com | www.where2getit.com

84 %

ADDRESS PRECISION

83%

1.1%

23%

0%

8%

12%

8%

Home Depot’s local listings presencewas stronger by 16.7%

LISTING STRENGTH PHONE# PRECISIONMISSING LOCATIONS

94 % 92 %

2%2%

Where2GetIt

APPLIANCES