OXFAMOxford Committee for Famine Relief

First impressions: What do you like / dislike about the logo and corporate identity package?

Explain your reasons. It’s simple and incorporates the letter O and the Letter X

to make the word OX for Oxfam. It looks like a knot. It has a ribbon to promote the humanitarian aspect of the

organization. Symbolises a person with their arms coming together. Unity The colour green may represent eco-friendly solutions to Communication

and

development of

the brand

How is it promoted or advertised? Trade has tremendous potential to reduce global poverty. Fairtrade Policy Lobbied the World Trade Organization to exempt developing

countries from cutting their import tariffs on agricultural products that are essential for rural people’s livelihoods.

Word of mouth, TV, Internet, Radio, Mail and by Celebrities.

What is the message?

Is it consistent? Or is there conflicting impressions and

information? Or did you miss the message entirely?

Yes, Very consistent and effective worldwide. People

Power!Competition Compare this company with its competitors. Does anything stand out?

Yes, Comic Relief and Christian Aid.and-administrative-studies/how-oxfam-and-its-competitors-comic-

relief-and-christian-aid-are-using-new-media-as-part-of-their-marketing-strategies.html

Design of logo

and corporate

identity

Is the design consistent throughout? E.g. Size and proportions

of logo, address details etc.

Is the design colourful and vibrant? Or dull and boring?

Are there any strong personalities associated with the logo

design? Does it work? E.g. The owner is a great car lover, so his

logo symbol is an image of a car but the business is really a

computer repair shop.

There is a sense of boldness and firmness with the strong thickness of the text and line width of the logo.

Yes a ribbon which is seen as awareness.

To me it looks like a knot, which I feel in this case means

"connection" or "contact". It also symbolises a person's head

and trunk, like when we take a photograph of someone, and

therefore would possibly mean "people" or "person". 

Oxfam's intention is to give people who have little or no

chance to better their life in present circumstances a chance

by involving them into a way of bettering their life by

learning ways in which they can survive and improve their

lives themselves, rather than depend on others for the rest

of their lives.

  http://uk.answers.yahoo.com/question/index?

qid=20090101081958AAMIBgd

Anything else?

Are there any other items not mentioned here that you would like to include?

E.g. Car signage, car key-rings etc.

Remember a business’s corporate identity can be applied to all manner of

Merchandise. Oxfam items include donated items - books, clothes, cds,

DVDs, videos, soft goods like towels & pillowcases, Christmas cards, plus bric-a-brac. SOME shops also sell Fair Trade manufactured items - chocolate, dried fruit, tea bags, toys.

E-cards Oxfam Unwrapped is an on-line alternative giving

program that offers a selection of life-changing gifts. No matter the occasion - whether a birthday, an anniversary, a retirement or a wedding - we have gifts that allow you to give something special to someone who has everything. While at the same time giving something meaningful to someone who needs it.

http://www.oxfamunwrapped.ca/what-unwrapped http://trailwalker.oxfam.org.au/ https://www.oxfam.org.au/