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BRAND AND ADVERTISING

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Nicholas Ind

Pbk | 224pp | 9780749478902 | 3/10/2017A$49.99 | NZ$58.99 | Kogan Page Ltd

Branding Inside Out offers a detailed and accessible exploration of internal branding. It contains both new thinking and new practice. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement.

New Title

BRAND AND ADVERTISING

Branding Inside Out: Internal Branding in Theory and Practice

Shirra Smilansky

Pbk | 320pp | 9780749480967 | 3/12/2017A$51.99 | NZ$62 | Kogan Page Ltd

Experiential Marketing cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This text emphasises that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams.

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Experiential Marketing: A Practical Guide to Interactive Brand Experiences 2ed

Dale Lovell


Native advertising impacts us all. If you own a smartphone, use social media or read content online, you will have been exposed to native advertising - often without even knowing it. Native Advertising goes beyond Facebook sponsored posts, promoted tweets, and BuzzFeed branded articles, providing insight into the underpinning factors of audience, budget, content, and success measurement. Featuring fascinating case studies from The New York Times, Independent and much more, this book is full of first-hand advice and experience for any marketer looking to embrace digital innovation and

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Native Advertising: The Essential Guide

Chris Hackley and Rungpaka Hackley

Pbk | 384pp | 9781473997998 | 9/12/2017A$102 | NZ$121 | Sage Publications Ltd

Now in a fourth edition, this popular textbook takes advertising as the starting point for a comprehensive exploration of the rapidly evolving world of promotional communication. Grounded in the key contexts of the advertising agency and creative development, the authors demonstrate how using a wide range of visual examples and case studies and how brands benefit from holistic promotional planning that embraces integrated media channels. This new edition includes updated discussion, examples, case studies, journal articles and references.

Ebook Available

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Advertising and Promotion 4ed

Ancillary Materials

Michael Beverland


Presenting the basics of brand management, the text provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. To help students better understand the basics of brand management, and the co-creation theory, the text includes a collection of geographically diverse case studies.

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Brand Management: Co-creating Meaningful Brands

Tom Altstiel and Jean Grow

Pbk | 488pp | 9781506315386 | 26/01/2016A$121 | NZ$144 | Sage Publications Inc

Advertising Creative 4ed gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, Altstiel and Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.

Ebook Available

Ancillary Materials

Advertising Creative: Strategy, Copy, and Design 4ed

Craig E Johnson


Organizational Ethics: A Practical Approach 4ed (ISE)illustrates the best approaches for developing ethical competence by providing students with opportunities to apply ethical principles and practices in a variety of settings through self-reflection, analyses, projects, and discussion. Material on corporate social activism, consumer boycotts, framing, redefining the followership role, polythink, self-disclosure, universal dilemmas and other topics has been added.

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BUSINESS ETHICS

Organizational Ethics: A Practical Approach 4ed (ISE)

Denis Collins


Author Denis Collins challenges the status quo with Business Ethics: How to Design Ethical Organizations 2e, which offers a positive, uplifting guide to ethical behaviour in organisations. This unique text teaches students how to design organisations that reinforce ethical behaviour and reduce ethical risks based on the author's Optimal Ethics System Model, which includes hiring ethical job candidates, decision making, training, leadership, goals and performance appraisals, environment management, and community.

Ebook Available

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Business Ethics: Best Practices for Designing and Managing Ethical Organizations 2ed

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David A Buchanan and Richard Badham


Most managers view organisation politics as a routine part of their job, and as an important contributor to career success, as well as to personal and organisational performance. This eagerly anticipated second edition has been updated to reflect new research and current perspectives on this integral part of organisational life. Power, Politics, and Organizational Change focuses on the manager acting as internal change agent.

Ebook Available

CHANGE MANAGEMENT

Aust Author

Power, Politics, and Organizational Change: Winning the Turf Game 2ed

Patrick Dawson and Constantine Andriopoulo


The authors continue to provide a fresh approach to organisational change by linking it to the key drivers of creativity and innovation, but now, in response to market feedback, with even more emphasis on change management. The text explores change as a human and social process, looking at the vital role leadership, entrepreneurship and creativity play rather than viewing it as a series of systems and mechanisms.

Ebook Available

Aust Author

Managing Change, Creativity and Innovation 3ed

Ancillary Materials

Tupper F Cawsey, Gene Deszca and Cynthia I


This unique toolkit provides insights and practical tools for anyone involved in organisational change. Bridging current theory with practical applications, Organizational Change: An Action-Oriented Toolkit 3edcombines conceptual models with concrete examples and useful exercises to dramatically improve the knowledge, skills, and abilities of students in creating effective change.

Ebook Available

Ancillary Materials

Organizational Change: An Action-Oriented Toolkit 3ed

Daniel Levi


Group Dynamics for Teams, Fifth Edition explains the basic psychological concepts of group dynamics with a focus on their application with teams in the workplace. Grounded in psychology research but with a very practical focus on organisational behaviour issues, this fully updated fifth edition helps students understand and participate in teams more effectively in their day-to-day work.

Ebook Available

COACHING AND MENTORING

Ancillary Materials

Group Dynamics for Teams 5ed

Elaine Cox, Tatiana Bachkirova and David C


This second edition provides the most comprehensive guide to the field of coaching, exploring a range of coaching theories and approaches, genres and settings, and professional issues. It supports trainees and professionals to identify and develop a personal style of coaching. Written by leading international authors, each chapter makes links between theory and practice and includes discussion questions to facilitate reflection on the topic, further reading suggestions, and case studies.

Ebook Available

The Complete Handbook of Coaching 2ed

Frank Pyke

Pbk | 272pp | 9781450423373 | 5/11/2012A$48.99 | NZ$58.99 | Human Kinetics Inc

No single resource can convey everything that a coach should know and do. So Coaching Excellence does the next best thing: it builds on the basics to provide you with a wealth of information so you can become more adept in your role as an excellent coach. Throughout the text, you will find proven strategies, advice and insights. From evaluating and teaching skills to motivation, nutrition and safety, Coaching Excellence is the complete guide to becoming a complete coach.

Aust Author

Coaching Excellence

Bob Garvey, Paul Stokes and David Megginso


Drawing on extensive research and the authors' own experiences as coaches and mentors, the book offers a critical perspective on the theory and practice of coaching and mentoring. The Third Edition is split into four parts and has been updated to include the contemporary debates, issues and influences in the field. It features a collection of new international case-studies, drawn from the USA, Africa, Asia and South America, along with an increased emphasis on current topics such as internal coaching schemes, e-technologies and social media.

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Coaching and Mentoring: Theory and Practice 3ed

Theo Theobald


Going beyond handling nerves and presenting PowerPoint slides, Develop Your Presentation Skills 3ed, provides you with a practical toolkit for developing a belting presentation and improving your confidence along the way. Step-by-step advice includes practical help with unpicking the original brief, understanding just what the audience wants and constructing compelling content that will keep your audience rapt with attention. This indispensable business skills collection is suited to a variety of roles.

COMMUNICATIONS

Develop Your Presentation Skills 3ed

Contact us at [email protected] for textbook support and recommendations3

















Patrick Forsyth


Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.

NZ Author

How to Write Reports and Proposals 4ed

Joanna Gutmann


Taking Minutes of Meetings guides you through the entire process behind minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. It is an easy to read 'dip-in, dip-out' guide which shows you how to confidently arrange meetings and produce minutes. It provides hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy.

Taking Minutes of Meetings 4ed

Natalie C Canavor


Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You'll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more.

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Business Writing Today: A Practical Guide 3ed (ISE)

Phillip Clampitt


The sixth edition of Communicating for Managerial Effectiveness skilfully integrates theory, research, and real-world case studies into models designed to enhance understanding of complex communication issues and guide thoughtful responses to the challenges. This text equips students with the strategies and tools to address common communication problems experienced in organisations with the goal of learning how to add value to their organisations by communicating more effectively.

Ebook Available

Communicating for Managerial Effectiveness: Challenges - Strategies - Solutions 6ed

Shuang Liu, Zala Volcic and Cindy Gallois


Introducing Intercultural Communication uses examples and case studies from around the world to situate communication theory in a truly global perspective. Covering the essentials - from international conflict to migration and social networking - it shows students how to master the skills and concepts at work in how we communicate and understand each other across cultural boundaries.

Aust Author

Introducing Intercultural Communication: Global Cultures and Contexts 2ed

Brian A Griffith and Ethan B Dunham


Working in Teams prepares students to work in collaborative, interdependent environments. This class-tested text is written in an engaging style with illustrations and examples that are of interest to today’s students. Interesting case studies at the beginning of each chapter draw students in, provide accessible context for the material, and create a desire to know more. Also included with the book will be a 360° online team assessment tool that will help students to improve their team performance.

Ebook Available

Ancillary Materials

Working in Teams: Moving From High Potential to High Performance

Suzanne McCorkle and Melanie Reese


Mediation Theory and Practice, Third Edition introduces students to the process of mediation to help others manage conflicts and resolve disputes. Authors Suzanne McCorkle and Melanie J. Reese provide an introduction to the research and theory that underlie mediation, as well as the foundational skills that a mediator must possess in any context, including issue identification, setting the agenda for negotiation, problem solving, settlement, and closure.

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Mediation Theory and Practice 3ed

Matthew Ragas and Ron Culp

Pbk | 320pp | 9781787438217 | 14/11/2017A$55.99 | NZ$67 | Emerald Publishing Ltd

Mastering Business provides strategic communications and public relations students with expert insights and advice into the various major business functions and departments from an assemblage of top strategic communication leaders representing some of the world’s leading brands. In a collection of essays from current and former Chief Communications Officers (CCOs), the authors show us the business areas that communicators help convene, integrate and translate across their enterprises and to external stakeholders.

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Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands


















Debbie Haski-Leventhal


With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

Ebook Available

CORPORATE RESPONSIBILITY

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Strategic Corporate Social Responsibility: Tools and Theories for Responsible Management

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Peter Dauvergne and Jane Lister

Pbk | 208pp | 9780262528337 | 28/08/2015A$34.99 | NZ$41.99 | MIT Press

Today, big-brand companies seem to be making commitments that go beyond the usual “greenwashing” efforts undertaken largely for public relations purposes. In Eco-Business, Dauvergne and Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment.

Eco-Business: A Big-Brand Takeover of Sustainability

Richard Blundel, Nigel Lockett and Catheri


Exploring Entrepreneurship provides a detailed and critical analysis of the multiple types of entrepreneurship; with the aim of helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. With a perfect balance of the practical and theoretical elements of entrepreneurship, this new edition includes a new chapter on the varieties of entrepreneurship and also covers the vibrant sharing economy and tech start-up culture that have emerged worldwide.

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ENTREPRENEURSHIP

Exploring Entrepreneurship 2ed

Razaq Raj, Paul Walters and Tahir Rashid


An introductory, concise overview of both the theoretical and operational aspects of managing events to help prepare students for a future career in events management. Topics covered include all of the managerial components involved in setting up and running an event from event conception, through financial and legal considerations, to the marketing, preparation and execution of the event.

Ebook Available

EVENT MANAGEMENT

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Events Management: Principles and Practice 3ed

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Leo McCann

Pbk | 160pp | 9781473919112 | 27/02/2018A$39.99 | NZ$47.99 | Sage Publications Ltd

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head. In Globalization, he explores the various intermingled aspects that make up the processes and controversies of globalisation; he discusses the history and rise of the concept, sceptical and critical ideas about it, the debates around a global culture, and the implications of globalisation for work, business, management and organisations.

Ebook Available

GLOBALISATION

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A Very Short, Fairly Interesting and Reasonably Cheap Book about Globalization

David McGuire


McGuire's student-friendly introduction to the field of HRD provides a good balance of theory and practice. The text covers new and emerging areas including green management, ethics and diversity, and knowledge management to ensure students will be prepared for the challenges they will face in the future as practitioners. End of chapter case studies encourage students to relate theory and practice and enhance understanding of the topic.

Ancillary Materials

HUMAN RESOURCES

Human Resource Development 2ed

Gary Rees and Paul Smith


The text introduces the reader to current academic models, perspectives and research, by using practical examples from across the industry. Now in its second edition, the authors have updated the content throughout, including up-to-date examples and chapter references, along with a collection of new case studies that reflect the global nature of the contemporary workplace.

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Strategic Human Resource Management: An International Perspective 2ed

Anne-Wil Harzing and Ashly Pinnington


Harzing and Pinnington's bestselling International Human Resource Management remains unparalleled for its academic rigour, breadth, cutting edge perspectives and critical focus. In the fourth edition, the editors have yet again succeeded in bringing together the leading academics in the field to explore all of the key areas of the curriculum as well as the most important contemporary and emerging issues and debates, making for a fascinating read.

Ebook Available

Aust Author

International Human Resource Management 4ed















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Jonathan Crawshaw, Pawan Budhwar and Ann D


Human Resource Management: Strategic and International Perspectives 2ed explores the ever changing world of human resource management and examines the various theories, practices and debates that populate this field. It is broken down into three parts: Strategic Issues in HRM; HRM in Practice and HRM in context.Ancillary Materials

Human Resource Management: Strategic and International Perspectives 2ed

Robert N Lussier and John R Hendon

Kit | 704pp | 9781544331317 | 14/04/2018A$256 | NZ$302 | Sage Publications Ltd

An exploration into the important strategic function HR plays in today's organisations that uses a wide variety of applications, self-assessments, and experiential exercises to help students develop the skills they need to recruit, select, train, and development talent. The text takes a three-pronged approach - functions, applications, skill development - to help students master the concepts, apply them, and build the skills needed in the workplace.

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Human Resource Management: Functions, Applications, and Skill Development (Pbk plus Interactive ebook) 3ed (ISE)

Michael Kavanagh and Richard Johnson


Human Resource Information Systems was the first textbook to provide a thorough introduction to the field of HRIS, combining two major management fields that impact the competitive advantage of companies –human resources and information systems. This thoroughly-updated Second Edition provides students with a survey of current knowledge and practice in IT, HRM, and HRIS.

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Human Resource Information Systems: Basics, Applications, and Future Directions (ISE) 4ed

Michael Armstrong

Pbk | 392pp | 9780749473891 | 3/11/2015A$97 | NZ$114 | Kogan Page Ltd

Armstrong's Handbook of Reward Management Practice 5ed is the definitive guide to understanding, developing and implementing effective reward. Updated to reflect the practical implications of the most recent research and discussion on reward management, this new fifth edition includes a new chapter on computerised reward management, updated chapters on job evaluation, pay structures, merit pay and executive pay, and new case studies.

Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward 5ed

Daniel Wintersberger


In the face of globalisation, multinational companies have become the norm, rather than the exception. HR professionals now need to manage across borders, cultures and time zones, meaning that a complete understanding of the theory and practice of HRM is essential. International Human Resource Management is a concise introduction for all students studying International HRM at the Masters level.

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International Human Resource Management: A Case Study Approach

Michalle Mor Barak


In the fourth edition of this award-winning text, Michàlle Mor Barak argues that inclusion is the key to unleashing the potential embedded in a multicultural workforce. Offering original and comprehensive yet succinct coverage of the historical and theoretical foundations that have led to today’s practice of managing diversity in the workplace, this bestseller offers an original model for a globally inclusive workplace and illustrates theory with real-world situations through numerous examples and case studies - bringing concepts to life.

Ebook Available

Ancillary Materials

Managing Diversity: Toward a Globally Inclusive Workplace 4ed

Bernard Marr


Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning

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Data-Driven HR: How to Use Analytics and Metrics to Drive Performance

Michael Armstrong


Armstrong's Handbook of Performance Managementaddresses all areas of performance management, from performance pay and giving feedback to managing underperformers and having difficult conversations, so organizations can optimize staff performance. This fully updated and restructured 6th edition analyses traditional as well as the latest developments in performance management including the shift from ratings and annual reviews.

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Armstrong's Handbook of Performance Management: An Evidence-Based Guide to Delivering High Performance 6ed


















Kimiz Dalkir

Hbk | 552pp | 9780262036870 | 1/01/2018A$117 | NZ$139 | MIT Press

This new third edition has been completely revised and updated to reflect advances in the dynamic and emerging field of KM. The specific changes include extended treatment of tacit knowledge; integration of such newer technologies as social media, visualization, mobile technologies, and crowdsourcing; a new chapter on knowledge continuity, with key criteria for identifying knowledge at risk; material on how to identify, document, validate, share, and implement lessons learned and best practices; the addition of new categories of KM jobs; and a new emphasis on the role

New Title

Knowledge Management in Theory and Practice 3ed

Peter G Northouse


Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn.

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LEADERSHIP

Leadership: Theory and Practice (Pbk plus Interactive ebook) 8ed (ISE)

Peter G Northouse


Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn.

New Title

Leadership: Theory and Practice 8ed (ISE)

Amy Newman


Building Leadership Character: Lessons in Responsibility, Authenticity, and Credibility is a compelling new text that uses a storytelling approach and real-world cases to explore important topics not always addressed in-depth in other textbooks such as accountability, courage, and vulnerability. Bestselling author Amy Newman deftly captures how corporations and people respond in trying times and what can be learned from their missteps. Students will learn to develop their own character, emotional intelligence, and leadership skills as they engage with cases, reflection

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Building Leadership Character

W Glenn Rowe and Laura Guerrero


Cases in Leadership, Fifth Edition is a unique collection of 30 real-world leadership cases from Ivey Publishing plus 15 practitioner readings from the Ivey Business Journal. This up-to-date casebook instructs business students to gain a better understanding of leadership and prepares them to be more effective leaders throughout their careers. New Title

Cases in Leadership 5ed

Simon Western


When Simon Western's Leadership text first published, it received rave reviews from students, academics, and practising leaders and managers all over the world. This bestselling second edition has been updated in line with recent events and the latest practice and research. End of chapter questions encourage reflection and a new epilogue brings together the core messages of the book. This insightful and inspiring text draws on Western's diverse consulting experience, combining theory and practice to offer insights into the real challenges facing leaders today.

Ebook Available

Leadership: A Critical Text 2ed

Brad Jackson and Ken Parry


The first edition of this popular and acclaimed book quickly became a favourite among students for the engaging way in which it guided them through the cacophony of competing perspectives and models of leadership. The text includes an expanded discussion of hot topics like followership, gender, ethics, authenticity and leadership and the arts set against the backdrop of the global financial crisis.

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NZ Author

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership 3ed

Aust Author

Simon Western and Eric-Jean Garcia


In Global Leadership Perspectives, the editors have collated insights into leadership from a diverse set of authors in 20 countries and regions around the world, including socio-cultural analysis from experts in China, Brazil and Ethiopia. The text is split into two parts; its first presents the local and regional variations in leadership from across the globe, in the second part, the editors critically analyse these chapters and identify the key themes and specific issues, enabling students to challenge their own leadership perceptions and move beyond the normative, uncritical approach to leadership.

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Global Leadership Perspectives: Insights and Analysis


KNOWLEDGE MANAGEMENT

















John Antonakis and David Day


The Nature of Leadership, Third Edition begins with an overview of the major schools of leadership, examining individual differences, followership, relational leadership, and team leadership. The text then delves into important and timely topics such as social cognition, gender, power, identity, culture, and entrepreneurial leadership. This fully updated new edition is more accessible and student friendly than ever with new vignettes, examples, statistics, and recommended case studies and videos.

Ebook Available

New Title

The Nature of Leadership 3ed

Aust Author

Doris Schedlitzki and Gareth Edwards


Now in its Second Edition, Studying Leadershipcontinues to provide a comprehensive overview of the key theories, topics, research debates and major developments in the field of leadership studies. Split into three parts, the text covers the traditional and mainstream theories on leadership; the main topics and perspectives explored in leadership research, and the recent trends in leadership studies such as gender and diversity, ethics, sustainability, language and identity.

Ebook Available

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Studying Leadership: Traditional and Critical Approaches 2ed

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Jean Lau Chin and Joseph E Trimble


Diversity and Leadership offers a new paradigm for examining leadership by bringing together two domains - research on leadership and research on diversity - to challenge existing notions of leadership and move toward a diverse and global view of society and its institutions. This compelling text delivers an approach to leadership that is inclusive, promotes access for diverse leaders, and addresses barriers that narrowly confine our perceptions and expectations of leaders.

Ebook Available

Diversity and Leadership

Brigid Carroll, Jackie Ford and Scott N Ta


Written from a global and critical perspective with a diverse range of cases and examples throughout, Leadership is an essential read for developing leaders operating within global and multicultural work settings. Key features include: "Power" functions as a central theme throughout to successfully enliven the study of leadership; diversity of cases, examples and research which present a truly global perspective; and questions and activities throughout to encourage critical thinking and debate.

NZ Author

Leadership: Contemporary Critical Perspectives

Amy Edmondson and Jean-Francois Harvey

Hbk | 224pp | 9781786354501 | 14/09/2017A$53.99 | NZ$64 | Emerald Publishing Ltd

Extreme Teaming provides new insights into the world of increasingly complex, cross industry projects. Amy Edmondson and Jean-Francois Harvey show vividly through their international cases how the complex demands of collaboration impact on management and revolutionise our understanding of teams.

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Extreme Teaming: Lessons in Complex, Cross-sector Leadership

Simon Priest and Michael Gass

Pbk | 448pp | 9781492547860 | 1/12/2017A$125 | NZ$149 | Human Kinetics Inc

Effective Leadership in Adventure Programming will help students understand the four adventure programme areas - recreation, education, development, and therapy - and how they influence the delivery of outdoor leadership. The text is a valuable resource for the training and education of future outdoor leaders. It will help students know why they should work in the profession and understand how they can make a difference by being an effective outdoor leader.

New Title

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Effective Leadership in Adventure Programming With Web Resource 3ed

Guillaume Haeringer

Hbk | 392pp | 9780262037549 | 23/02/2018A$136 | NZ$161 | MIT Press

This text offers an introduction to market design, providing students with a broad overview of issues related to the design and analysis of market mechanisms. It defines a market as a demand and a supply, without specifying a price system or mechanism. This allows the text to analyse a broad set of situations -including such unconventional markets as college admissions and organ donation - and forces readers to pay attention to details that might otherwise be overlooked.

New Title

MANAGEMENT

Market Design: Auctions and Matching

Clare Inkson and Lynn Minnaert


An introductory text that gives students a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.

New Title

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Tourism Management: An Introduction 2ed


















Paul Hague


Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. New Title

The Business Models Handbook: Templates, Theory and Case Studies

Ann L Cunliffe


Written to inform, challenge, and entertain, this text explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The text covers topics that are central to management, organisational behaviour or leadership courses: what managers do, motivation, communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasising the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics.

Ebook Available

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management 2ed

Marc Baaij


Introduction to Management Consultancy provides students with the essentials for success in their studies and later working lives when working with, and not just for, consultancy firms. The text is built around learning objectives to empower your understanding of the 'what', 'how', 'when' and 'why' at macro and micro levels of management consultancy and its stakeholders, and provides you with engaging real life examples.

Ebook Available

Ancillary Materials

An Introduction to Management Consultancy

Stewart Clegg, Jochen Schweitzer, Andrea W


Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the second edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice.

Aust Author

Ancillary Materials

Strategy: Theory and Practice 2ed (Paperback and eBook)

Chandrashekar Krishnamurti and Vishwanath

Pbk | 468pp | 9789352803491 | 15/04/2018A$52.99 | NZ$64 | Sage India

This revised edition of the well-known text provides a comprehensive and well-balanced overview of the entire spectrum of activities in merger transactions, acquisitions, and corporate restructuring process. It comprises of insightful modules on search for acquisitions, value drivers and target valuation, design of consideration, accounting and tax factors, cross border acquisitions, and the restructuring of equity and debt contracts.

New Title

NZ Author

Mergers, Acquisitions and Corporate Restructuring: Text and Cases 2ed

Robert N Lussier


An exploration into the important strategic function HR plays in today's organisations that uses a wide variety of applications, self-assessments, and experiential exercises to help students develop the skills they need to recruit, select, train, and development talent. The text takes a three-pronged approach - functions, applications, skill development - to help students master the concepts, apply them, and build the skills needed in the workplace.

New Title

Management Fundamentals: Concepts, Applications, and Skill Development (Pbk plus Interactive ebook) 8ed (ISE)

Michael Worth


This student-friendly bestseller provides a broad, insightful overview of key topics affecting governance and management of non-profit organisations. It covers the scope and structure of the non-profit sector, leadership of non-profits, managing the non-profit organisation, fundraising, earned income strategies, financial management, non-profit lobbying and advocacy, managing international and global organisations, social entrepreneurship, and social innovation.

Ebook Available

Nonprofit Management: Principles and Practice 4ed

David Hands


Design Management is, quite simply, the essential handbook to all things design. Highly international in its approach, the text is structured around four key perspectives - values, horizons, visions and futures. Each individual section is complemented by input from contributors, with industry leaders and policy makers offering real-world commentary. Engaging and accessible in style, Design Management offers students everything they need to know to foster a climate of creative engagement.

New Title

Design Management: The Essential Handbook


















Stewart R Clegg, Martin Kornberger and Tyr


This text is a realist's guide to management, capturing the complex life of organisations. It delivers the key themes and debates through interactive, instructive (and fun) learning aids and features. The text is used by nearly 50,000 students and tutors worldwide, and gives full coverage of all the essential topics of organisational behaviour. A critical perspective gives students the tools to question dominant assumptions about organisations.

Aust Author

Ancillary Materials

Managing and Organizations: An Introduction to Theory and Practice (Including Interactive eBook) 4ed

John T Luhman and Ann L Cunliffe

Pbk | 192pp | 9781847875532 | 31/10/2012A$58.99 | NZ$69 | Sage Publications Ltd

From agency theory to workplace democracy, this indispensable guide to the key concepts of organisation theory is your compass as you navigate through the often complex and abstract theories about the design and functioning of organisations. Designed to complement and introduce you to concepts that some courses neglect, this companion will provide you with the nuts and bolts of an understanding that will serve you not just in your organisation studies course, but throughout your degree and beyond.

Ebook Available

Key Concepts in Organization Theory

Terri A Scandura


Essentials of Organizational Behavior: An Evidence-Based Approach 2ed is a concise and practical evidence-based approach to the subject with experiential exercises, self-assessments, and a variety of real-world cases and examples that provide students with ample opportunity to apply OB concepts and hone their critical thinking abilities.Ebook Available

New Title

Essentials of Organizational Behavior: An Evidence-Based Approach (Pbk plus Interactive ebook) 2ed (ISE)

Rory Ridley-Duff and Mike Bull


The emergence of social enterprises over the past 35 years has been an exciting and significant development in the economy at a local, national and international level. How should we understand the growing popularity of social enterprise and the wider social economy? Are alternative business models even more relevant in an uncertain business climate? Do they provide a robust response to periods of state 'austerity'? How do social enterprises contribute to global initiatives to improve the sustainability and responsibility of the business community?

Ancillary Materials

Understanding Social Enterprise: Theory and Practice 2ed

Jochen Wirtz and Christopher Lovelock

Pbk | 800pp | 9781944659011 | 1/04/2016A$115 | NZ$138 | World Scientific Publishing Co

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.

MARKETING

Services Marketing: People, Technology Strategy 8ed

Jeff French and Ross Gordon


Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principles in a strategic, systemic, critical, and reflexive way to engender social good. This text adds new insights about how marketing can and is being used to enhance the effectiveness and efficiency of social programmes.

Ebook Available

Aust Author

Strategic Social Marketing

Ancillary Materials

Nancy R Lee and Philip Kotler


The definitive textbook for the planning and implementation of programmes designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. The authors demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being.

Ebook Available

Ancillary Materials

Social Marketing: Changing Behaviors for Good 5ed

Simon Kingsnorth


Digital Marketing Strategy unites digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, Segmentation Targeting and Positioning, Customer Lifetime Value and Brand Positioning Mapping, demonstrating how to formulate the very best strategy for your business. Rather than presenting a 'one size fits all' model, the text brings various strategies to life through the use of best practice case studies.

Digital Marketing Strategy: An Integrated Approach to Online Marketing


















Robert East, Jaywant Singh, Malcolm Wright


Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research.

NZ Author

Aust Author

Consumer Behaviour: Applications in Marketing 3ed

Stephan Dahl


The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature. The text offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement,

Ebook Available

New Title

Social Media Marketing: Theories and Applications 2ed

Ancillary Materials

Tracy Tuten and Michael Solomon


Social Media Marketing was the first textbook to cover this vital subject and quickly became the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights.New Title

Ancillary Materials

Social Media Marketing 3ed

Rosalind Masterson, Nichola Phillips and D


Recognising the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, this new edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. Comprehensive and easy-to-read, this edition guides students through their introductory marketing module, including case studies and even more coverage

New Title

Ancillary Materials

Marketing: An Introduction (Book plus Interactive ebk) 4ed

Julian Dent


Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of this global bestseller delivers a rational economic framework to analyse, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps.

New Title

Sales and Marketing Channels: How to Build and Manage Distribution Strategy 3ed

Christian Fuchs


With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This text equips students with the critical thinking they need to understand the complexities and contradictions and make informed judgements. Ancillary Materials

Social Media: A Critical Introduction 2ed

Phillip Clampitt


Social Media Strategy shows students how to use social media more effectively. With a focus on what makes social media a uniquely dynamic communication tool, this text offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Because social media is constantly evolving, Clampitt focuses on enduring strategic principles and uses applied case studies and exercises throughout to build the fundamental competencies that will endure over time.

Ebook Available

New Title

Social Media Strategy: Tools for Professionals and Organizations

StephenBorgatti, Martin Everett and Jeffre


Designed to walk beginners through core aspects of collecting, visualising, analysing, and interpreting social snetwork data, this text will get your students up-to-speed on the theory and skills they need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process - including basic maths principles - without making assumptions about what you know.

New Title

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Analyzing Social Networks 2ed


















Simon Hudson and Louise Hudson


Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured via in-chapter features located throughout the text.

Ebook Available

Ancillary Materials

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Cengiz Haksever

Hbk | 692pp | 9789813209442 | 28/02/2018A$204 | NZ$241 | World Scientific Publishing Co

Service And Operations Management provides cutting-edge information on service management such as the role services play in an economy, service strategy, ethical issues in services and service supply chains. It also covers basic topics of operations management including linear and goal programming, project management, inventory management and forecasting. New Title

OPERATIONS MANAGEMENT

Service And Operations Management

Jeanne Liedtka, Tim Ogilvie and Rachel Bro

Pbk | 144pp | 9780231164672 | 14/12/2013A$34.99 | NZ$41.99 | Columbia University Press

In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches.

PROJECT MANAGEMENT

The Designing for Growth Field Book: A Step-by-Step Project Guide

John Caunt


How to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritise your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive work habits; avoid information overload and make effective use of technology.

How to Organize Yourself 5ed

Colin Barrow, Paul Barrow and Robert Brown


The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. New Title

The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business 9ed

Avraham Shtub and Moshe Rosenwein

Hbk | 196pp | 9789813200531 | 18/02/2018A$97 | NZ$115 | World Scientific Publishing Co

Teaching project management is not an easy task. Part of the difficulty is the one-of-a-kind nature of projects. This text presents a unique approach to the teaching and training of project management - an approach based on a software tool that combines an interactive, dynamic case study and a simple yet effective Project Management System. It focuses on problems that the project manager faces in planning, monitoring and controlling projects.

New Title

Hands-on Project Management: Practice Your Skills With Simulation Based Training

Andy Field


With an exciting new look, new characters to meet, and its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone. From initial theory through to regression, factor analysis and multilevel modelling, Andy Field's fully updated fifth edition animates statistics and SPSS software with his famously bizarre examples and activities offering a trusted, student-friendly approach to masterianalysis.

New Title

Ancillary Materials

Discovering Statistics Using IBM SPSS Statistics 5ed

Andy Field


With an exciting new look, new characters to meet, and its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone. From initial theory through to regression, factor analysis and multilevel modelling, Andy Field's fully updated fifth edition animates statistics and SPSS software with his famously bizarre examples and activities offering a trusted, student-friendly approach to mastering quantitative data analysis.

New Title

Ancillary Materials

Discovering Statistics Using IBM SPSS Statistics (Paperback plus Ebook) 5ed


RESEARCH AND STATISTICS

















Andy Field



New Title

Ancillary Materials

Discovering Statistics Using IBM SPSS Statistics (With SPSS USB) 5ed

Andy Field



New Title

Ancillary Materials

Discovering Statistics Using SPSS for Windows plus ebook plus SPSS USB 5ed

David Gray


Featuring a full set of updated and integrated digital resources, as well as three new chapters on visual methods, qualitative data analysis with NVivo, and digital research, this fourth edition remains on the forefront of practical, applied research. Guiding students through every step of the research process from start to finish in a logical way, the text takes a pragmatic, real-world approach to research methods that gives students the tools and confidence to carry out their own research and see its value outside of university.

New Title

Doing Research in the Real World (Pbk with Interactive ebook) 4ed

David Gray


Designed especially for students in business, this book skilfully guides the student through each step of the research process and demonstrates what it means to conduct quality research in today’s global context. It introduces students to the reality of conducting research for the classroom and the boardroom, and gives advice on how to identify, design and complete appropriate projects and showcases effective research strategies and methods.

Ancillary Materials

Doing Research in the Business World (with Interactive Ebook)

Mark Easterby-Smith, Richard Thorpe, Paul


Now in its sixth edition, the text continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.

New Title

Ancillary Materials

Management and Business Research 6ed

Mark Easterby-Smith, Richard Thorpe, Paul


Now in its sixth edition, the text continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.

New Title

Management and Business Research (Paperback plus Interactive eBook) 6ed

Huiping xian and Yue Meng-Lewis


Completing a research-based dissertation within a short period of time can be very challenging for Chinese students who study abroad. Many students are confronted with cultural and language difficulties, while trying to acquire sufficient knowledge to use various research methods and meet the academic requirements of overseas universities. This user-friendly text is written to suit the unique learning style of Chinese students.

New Title

Business Research Methods for Chinese Students: A Practical Guide to Your Research Project

Bill Lee and Mark Saunders


This text describes the properties of case study designs in organisational research, exploring the uses, advantages and limitations of case research. It also demonstrates the flexibilities which case designs offer, and challenges the myths surrounding this approach. Students using this text will be able to assess the applicability of case studies to their own research and, if appropriate, will also be able to design for themselves a creative case study strategy that will not only answer their original research questions, but also address questions they didn't consider when the research began.

Ebook Available

New Title

Conducting Case Study Research for Business and Management Students


















Caroline Oates and Panayiota Alevizou


Conducting Focus Groups for Business and Management Students expertly explains what is involved in focus groups including their main features, use in research, how they are designed and the kind of rich, qualitative data they facilitate. It guides students step-by-step through how to use focus groups in business and management research and offers useful practical examples to show how they can successfully use focus groups to address their own research question.

New Title

Conducting Focus Groups for Business and Management Students

Gary Thomas


With more advice on concluding, writing up and presenting research, using social media and digital methods, and understanding what supervisors want and how to work with them, the third edition of this bestselling title continues to lead the way as an essential guide for anyone undertaking a research project in the applied social sciences. Setting out a clear and detailed road map, Gary Thomas guides the reader through the different stages of a research project, explaining key steps and processes at each level in refreshingly jargon-free terms.

Ancillary Materials

How to Do Your Research Project: A Guide for Students 3ed

Mike Grigsby


Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose.

New Title

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 2ed

Bonita Kolb


An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. This edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes increased coverage of the digital aspects of marketing research and new material on the impact of social media and the online environment. A collection of new international case studies provide examples of marketing research practice in Asia, Europe and the USA. Suitable reading for students who are new to

New Title

Ancillary Materials

Marketing Research: A Concise Introduction 2ed

Riccardo Benzo, Chahid Fourali and Marwa G


Marketing Research outlines the key principles and skills involved at each step of the marketing research process, it equips students with the tools they need to conquer the common pitfalls of designing research projects, confidently structure their own marketing research projects, and identify the key principles and skills required at each step of the research process.New Title

Ancillary Materials

Marketing Research: Planning, Process, Practice

Ian Brace


Questionnaire Design delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes.

New Title

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 4ed

Paul Brunt, Susan Horner and Natalie Semle


In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand' methods.

Ebook Available

New Title

Research Methods in Tourism, Hospitality and Events Management

Ancillary Materials

David Greatbatch and Timothy Clark


In Using Conversation Analysis, the authors introduce the key elements of conversation analysis, an increasingly prominent form of business research analysis, which involves analysing audio and visual recordings of naturally occurring talk-in-interaction such as television speeches and interview exchanges, to see how meanings are constructed.Ebook Available

New Title

Using Conversation Analysis for Business and Management Students


















Paul Pedersen and Lucie Thibault


Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organised and easy.New Title

Ancillary Materials

Contemporary Sport Management With Web Study Guide 6ed

Eric MacIntosh and Laura Burton

Hbk | 200pp | 9781492552383 | 31/05/2018A$105 | NZ$124 | Human Kinetics Inc

Organizational Behavior in Sport Managementprovides numerous real-life examples from organisations and immerses students in the key behavioural issues that those in sport organisations face today. The text comes with an instructor guide that offers many useful tools to help instructors enhance students’ learning.New Title

Ancillary Materials

Organizational Behavior in Sport Management

William Morgan


Ethics in Sport has long been known as a go-to source that tackles the moral and ethical issues in today’s sport culture. This third edition retains many of the previous editions’ thoughtful and timeless pieces, which speak directly to current issues, while adding 17 new essays to the mix. The inclusion of these new essays reflects the increasing sophistication of the philosophy of sport literature as well as the growth in the field. With its wealth of new essays, Ethics in Sport keeps you abreast of current ethical issues in sport.

New Title

Ancillary Materials

Ethics in Sport 3ed

Heinrich Martin


Warehousing and Transportation Logistics examines professional transport and warehousing logistics, and offers an overview of all logistics functions for the area of internal business logistics, so-called intra-logistics, with a particular focus on transport, warehousing and assembly logistics. It includes interfaces such as unit creation, material flow or goods storage as well as systems and management for planning or information to identify objects, control and processing of orders.

New Title

SUPPLY CHAIN AND LOGISTICS

Warehousing and Transportation Logistics: Systems, Planning, Application and Cost Effectiveness

Peter Tatham and Martin Christopher


Now in its third edition, Humanitarian Logistics is fully updated and contains new chapters on providing support for complex emergencies, waste management and reverse logistics, the application of value stream analysis and the potential of new technologies such as 3D printing, cash transfer programmes and drones. With a particular focus on pre-disaster preparation and inter-agency cooperation, this book is essential reading for anyone who needs to understand how to respond effectively during a disaster or crisis.

New Title

Ancillary Materials

Humanitarian Logistics: Meeting the Challenge of Preparing For and Responding To Disasters 3ed

Gwynne Richards


Learn how to operate an efficient and cost-effective warehouse, and examine the latest developments in warehouse technology, automation and robotics, operations, people management, location and design.

This third edition of Warehouse Management includes definitive updates across the industry, such as the vast expansion of warehouse technology and robotics, warehouse design and the increasing challenges posed by e-commerce.

New Title

Warehouse Management: A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse 3ed

John Manners-Bell


With increased outsourcing, globalisation, and just-in-time production, the ability to effectively identify, assess and manage risks in the supply chain is more important than ever. Supply Chain Risk Management is a practical learning resource which explores a wide range of external threats to the supply chain such as natural disasters, economic risk, terrorism and piracy. It presents a robust set of strategies which can minimise and mitigate supply chain risk.

New Title

Supply Chain Risk Management: Understanding Emerging Threats to Global Supply Chains 2ed

Julian Dent


Using numerous real-life examples from global technology corporations, this edition explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process.

Technology Distribution Channels: Understanding and Managing Channels to Market


SPORT MANAGEMENT



























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