brand analysis t&c surf power point
TRANSCRIPT
Founder
Who are they?
GOAL
Enemy
Company Trends (Waves)
Nothing
Maybe Design
Waves they should be riding!
Designs
Simplicity
Authenticity
Longevity
We Must Find a
Blue Ocean
People Notice
ZAG
What they did
What does T&C have to do?
Focus On Hawaii
The at Wave at KanagawaAuthenticityLongevityDesignWorld Travel
Longevity
Authenticity
World Travel
Designs
Focus on their Strengths
Recognizable and Connection
Weakness
FOCUS