Brand Ambassadors on Campus

Students, when acting as brand ambassadors on campus, can help build a brand. Atlas College

Marketing can help your brand reach the college demographic through staffing and managing brand

ambassadors on campus.

The 18-24 population may not have pockets full of disposable income; but they certainly have a high

purchasing power. Statistics reveal that 20 million college students in the U.S spend about 20 billion

USD annually. Another report states that the disposable income of this age group is about 1,200 USD

per month. These students may not spend all their money on luxury items; but they do spend it on

things they personally value. So, if you have a product or service that is a part of a student’s “value-

list” you can now market it to these students on their campus, like Atlas College Marketing does.

Brand Ambassadors

Companies are aggressively marketing their products and services to students through students.

They transform the students into “brand ambassadors” by promoting the brand to peers and friends

in college. What could be a better marketing strategy than personal interaction among friends and

peers? College marketing companies like Atlas College Marketing are experts at this strategy. These

brand ambassadors talk about the company’s product or service with their peers and friends; this

creates brand recognition and brand loyalty. When brand loyalty is created at this age, it often lasts

for a lifetime.

Campus Marketing Specialists

Marketing gurus call this practice “campus marketing”. However, it is not as simple as going to the

campus and asking students to turn into ambassadors. It is important to choose the right students,

create the right awareness, and motivate them so they speak about your brand. While you may not

be aware of the details involved in making campus marketing successful, there are college marketing

companies who can do it for you. One of the best in the business is Atlas College Marketing. They

have the knowledge and expertise to promote your brand successfully ON CAMPUS, with your most

prospective audience. You can also check out the Atlas College Marketing website at

www.atlascollegemarketing.com .

For more details contact:

Atlas College Marketing Group, Inc

619 Sweetwater Drive

Langhorne, PA 19053

Phone: 215-518-1637

Website: www.atlascollegemarketing.com