brand ambassador brief - bangalore midnight marathon ambassador brief a flagship initiative of...
TRANSCRIPT
Brand Ambassador Brief
A flagship initiative of Rotary Bangalore IT Corridor (RBITC)
“Reach within to embrace humanity as the city runs for a
cause greater than just the finish line”
Welcome to Bengaluru Midnight
Marathon (BMM)
BMM was conceived by Rotary Bangalore IT Corridor (RBITC) and the 1st edition run on 19th
May 2007.
Asia’s only Midnight Marathon.
To support deserving charities across South India.
Resulted in growing number of participants from over 20
countries.
Acknowledged and marked in the official ‘International
Calendar.
Bengaluru Midnight
Marathon has become the
Largest Fundraising
Platform for RBITC
& has supported various
deserving charities.
2400
ru
nn
ers
2007
2008
2009
2010
2011
2012
10,000 runners
Marked on the official
‘INTERNATIONAL MARATHON CALENDAR
City’s Most Sought After RUNNING EVENT
Cor
pora
te P
arti
cipa
tion
: 18
Corporate Participation: 50
Focus Areas of RBITC Education
- Improved infrastructure, teaching facilities
and provided Mid day meals at 3 adopted
schools in Whitefield.
- Sponsorship for deserving students.
- Over 1300 children covered in RYLA program.
- Tape recorders donated for visually impaired
students.
Health - Blood donation drives
- Contributed to free Chemotherapy project for
cancer afflicted children.
- Free cataract surgeries conducted in
association with Globe Eye Foundation(GEF).
- Free surgeries and Rehabilitation for
breadwinners in families.
Environment - Target to plant 1 lac trees as part of our
Green Dream project; till date 45,000 trees
planted.
- Make Bangalore ‘Plastic Free’ initiative.
- Solar light project installed at an orphanage.
Blood Donation Camps
Free Chemotherapy project for cancer afflicted children
Green Dream Initiative
Project to reduce IMR
Project to reduce MMR
.
Causes Supported by RBITC
If not Us then Who will? Objective of Bengaluru Midnight Marathon is to get the people of Bengaluru to contribute towards making Bangalore a better place.
Run for Bengaluru
Association With the
Brand Ambassador
To raise significant funds and awareness for various causes.
Contribute part to a charity of the Ambassador’s choice.
To encourage participation & responsibility from people
towards Bengaluru.
To motivate people to Run for a cause.
Leveraging the power of Media BMM’s website will be the information hub with rich media tabs and interactive
functionalities. People will be reached out to through various social networks and ads to support charities and causes of their choice.
Intensive offline and online media coverage through news channels and websites.
Media Plan
Social Media Banner Ads
TV
Ou
r So
cial Med
ia Reach
45,899,000 Active Users
-3,028,500 in Bangalore alone
-Promotion via Targeted Ad campaigns -Interactive Apps and Games -Engaging content
13,000,000 Active users -Use of #BMM hashtags to gain virality
-Contests integrated with FB and website -Tweetups to gain credibility
40,000,000 Active users -Live Video streaming of the event
-Increased WOM through videos -Seeding and sharing on other channels -Integrated with the main website
12,000,000 Active users -Promotion through LinkedIn Events
-Marketing of the event through LION -Visibility through group participation
India Statistics
-Launch party -Rock show -Cultural events -Pet-a-thon
Event Highlights
The BMM is an entire festival in itself which runs through the night and into the morning.
Brand Ambassador's
Role
Brand Ambassador may be required for a 30 minute session with Title Sponsor (signing on photo opp).
Brand Ambassador may be required for photo opp on page 3 wearing merchandise partners’ apparel (themed on BMM 2012).
Brand Ambassador required for pre race launch event- International Golf Tournament.
Brand Ambassador required for post event felicitation.
Great if the brand Ambassador can pen a few lines on the cause –charity.
4-500 t shirts/ pieces of merchandise would be signed for giveaways/prizes etc.
Any other small BMM related media interviews/appearances etc.
Press launch of BMM 2012.
Flag off the key event on Race day.
Media coverage through Press releases, Articles,
Announcements and Interviews.
Lets make Bengaluru the…
Lets Run For..
Bangalore Child
Bengaluru