brand activation of castrol+

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  • 8/14/2019 Brand Activation of Castrol+

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    Tie up with different OMS. Marketing through Kisan Seva Kendras.

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    Organizing Fares in Rural andsemi urban areas.

    Sponsoring the traditional

    events, cultural shows andsports.

    Contest for truck owners.

    .

    CAMPAIGNCAMPAIGN

  • 8/14/2019 Brand Activation of Castrol+

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    Encouraging Word of mouthTie up with Automobile

    manufacturers.Tie up with dhabas- providing

    T.V. sets for advertising &

    putting up information stalls.

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    Use of Radio Advertising.Tie up with Local news paper

    according to differentphases.

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    THANK YOUTHANK YOU