brand activation of castrol+
TRANSCRIPT
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8/14/2019 Brand Activation of Castrol+
1/6
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8/14/2019 Brand Activation of Castrol+
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Tie up with different OMS. Marketing through Kisan Seva Kendras.
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8/14/2019 Brand Activation of Castrol+
3/6
Organizing Fares in Rural andsemi urban areas.
Sponsoring the traditional
events, cultural shows andsports.
Contest for truck owners.
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CAMPAIGNCAMPAIGN
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8/14/2019 Brand Activation of Castrol+
4/6
Encouraging Word of mouthTie up with Automobile
manufacturers.Tie up with dhabas- providing
T.V. sets for advertising &
putting up information stalls.
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8/14/2019 Brand Activation of Castrol+
5/6
Use of Radio Advertising.Tie up with Local news paper
according to differentphases.
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8/14/2019 Brand Activation of Castrol+
6/6
THANK YOUTHANK YOU