8/14/2019 Brand Activation of Castrol+

1/6

8/14/2019 Brand Activation of Castrol+

2/6

Tie up with different OMS. Marketing through Kisan Seva Kendras.

8/14/2019 Brand Activation of Castrol+

3/6

Organizing Fares in Rural andsemi urban areas.

Sponsoring the traditional

events, cultural shows andsports.

Contest for truck owners.

.

CAMPAIGNCAMPAIGN

8/14/2019 Brand Activation of Castrol+

4/6

Encouraging Word of mouthTie up with Automobile

manufacturers.Tie up with dhabas- providing

T.V. sets for advertising &

putting up information stalls.

8/14/2019 Brand Activation of Castrol+

5/6

Use of Radio Advertising.Tie up with Local news paper

according to differentphases.

8/14/2019 Brand Activation of Castrol+

6/6

THANK YOUTHANK YOU