brand guidelinescontent.cel-fi.com/content/doc/guide_brand_nextivity.pdf · 2016-12-14 · 5 the...

The Nextivity name has been synonymous with indoor cellular solutions that improve

people’s lives. In these demanding times for information and communications

technology, customers are turning to Cel-Fi, a carrier-approved in-building cellular

system to solve coverage issues for 3G / 4G / LTE.

Brand GuidelinesDecember 2016

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Product Brand

The Cel-Fi logo is the company’s product logo and

this is to be used for all marketing and product

communications.

Corporate Brand

The Nextivity logo is the company’s logo incorporating

the company’s legal name, and this is to be used for

all legal documents, policies, procedures, and internal

corporate communications.

The corporate signature consists of a symbol X and the logotype. These two components are carefully drawn artwork

and should never be redrawn or altered.

Logo variations shown on the next two pages.

SIGNATURE: Corporate and Product

Master Logos

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= x

= x

= x= x

x

Grey Scale

Black and White

Color

Black = 100%PMS = Neutral Black CR=35 G=31 B=32Hex = 231F20

C=50, M=20, Y=5, K=0PMS 542CR=125, G=174, B=211Hex = 7DAED3

C=0, M=42, Y=100, K=0PMS 137CR=255, G=164, B=0Hex = FFA400

C=66, M=64, Y=67 K=67PMS Black CR=46, G=42, B=37Hex = 2E2A25


Grey = 35%PMS Cool Gray 5CR= 177 G= 179 B= 182Hex = B1B3B6

LOGO & COLOR PALETTE: Corporate Brand

= x

= x

= x= x x

= x

= x= x

= xx

4

Grey Scale

C=0, M=0, Y=0, K=93PMS = 96% Neutral Black CR=57 G=56 B=57Hex = 393839

C=0, M=0, Y=0, K=35PMS = 31% Neutral Black CR=177 G=179 B=182Hex = B1B3B6

Black and White


Color

C=50, M=20, Y=5, K=0PMS 542CR=125, G=174, B=211Hex = 7DAED3

C=0, M=42, Y=100, K=0PMS 137CR=255, G=164, B=0Hex = FFA400

C=66, M=64, Y=67 K=67PMS Black CR=46, G=42, B=37Hex = 2E2A25

=x

=x=x

x

=x

LOGO & COLOR PALETTE: Product Brand

=x

=x =x=x

x

=x

=x =x=x

x=x

=x

=x

=x

x

=x

=x

=x

=x

x

=x

=x

=x

=x

x

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The corporate positioning statement accompanies our brand identity. This a single line to be used as

a stand-alone sentence, a header, or within body text.

VERBIAGE: By Line and Tagline

Logo without by line “by Nextivity”

Use for Web and Print communications when the size of “by” in the by line can not be legible (under 6 pt).

Logo with by line “by Nextivity”

Use for Web and Print communications when the size of “by” in the by line can remain legible (6 pt or greater).

Logo with no “logotype” or “by line”.

Requires company approval for use on product badges, application icons, and promotional merchandise.

By Line

Tagline

Smart Signal Booster® In-building Cellular Solutionexample: example:

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Restricted Uses

LOGO USEAGE: Acceptable & Restricted

Acceptable Uses

DO NOTuse a border

DO NOTscreen image

DO NOTuse over texture

DO NOTcross into image

DO NOTuse special affects

DO NOTchange color

DO NOTchange proportions

DO NOTrecreate

Stand-alone Over background value of

30% or less

Reverse out of a value of

30% or higher

CEL-FI®by Nextivity

®

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z






Roboto Thin

Roboto Thin Italic

Roboto Light

Roboto Light Italic

Roboto Regular

Roboto Regular Italic

Roboto Medium

Roboto Medium Italic

Roboto Bold

Roboto Bold Italic

Roboto Black

Roboto Black Italic

FONT: Family

Roboto Font Family

8 PRODUCT: Names

The naming of Nextivity’s product line consists of the product logotype combined with the product name.

specifications: Logotype = Geometr706 BdCn BT. Height = 33% of the product name. Product name = Geometr706 BdCn BT all caps.

Product Names

9 ICONS: Technology and Corporate

Use the technology branding icons for Web and Print communications when featuring Nextivity developed technology.

The chipsets and underlying software create unique solutions that optimize cellular performance, while remaining

completely Network Safe.

Use the corporate icons for Web and Print communications to describe the features of Cel-Fi Products.

Frequently Asked Questions

Unconditionally Network Safe

A Cel-Fi for every use case

Install in Minutes

Lowest costsper Sq. Ft.

Scalable Coverage and Capacity

More coverage in more places

Off-Air or Small Cell Applications

Techonology Icons

Corporate Icons

INTELLIBOOST®

CEL-FI® WAVE

10 GRAPHIC: Elements

Dot pattern to be used at the bottom of marketing and corporate communications.

10% black

10% of PMS 542C

30% black

30% of PMS 542C

Patterns

11 GRAPHIC: Elements

Radial patterns illustrate Cel-Fi’s coverage area which can be used in all platforms of communications. These are transparent images that won’t be seen until they are placed over a background color or image.

Wave pattern can be used as a visual element to support the Cel-Fi brand.

Patterns

12 PHOTOS: People in Business

The photography style always shows confident, self determined professionals — reflecting the proud, “heroic” nature of the person or moment. Images should show people connecting with one another or their work. Individuals always look clean, friendly and natural. They are real and unposed, approachable and intelligent ; they should not be looking at the camera.

Photos

13 LEGAL: Trademark Guidelines

1. How do I use a trademark properly?

ALWAYS distinguish a trademark from surrounding text by using it in all capital letters (or, at least, with initial capitals); by using it in a bold, italic or underlined font;

by placing it within double quotation marks (“ ”); or by using it in a stylized or graphic form that differs from the surrounding text. If the trademark is registered, use

the superscript ® symbol or other appropriate registration notice. For US, use the ® and for non-US use the ™.

examples:

Nextivity® Cellular Solutions

Nextivity™ Cellular Solutions

Cel-Fi® by Nextivity®

Cel-Fi™ by Nextivity™

Cel-Fi® Smart Signal Booster®

Cel-Fi™ Smart Signal Booster™

Cel-Fi® PRIME

Cel-Fi™ PRIME

Cel-Fi® DUO

Cel-Fi™ DUO

Cel-Fi® DUO+

Cel-Fi™ DUO+

Cel-Fi® GO

Cel-Fi™ GO

Cel-Fi® GO M

Cel-Fi™ GO M

Cel-Fi® GO X

Cel-Fi™ GO X

Cel-Fi® PRO

Cel-Fi™ PRO

Cel-Fi® PRO X

Cel-Fi™ PRO X

Cel-Fi® QUATRA

Cel-Fi™ QUATRA

Cel-Fi® ANTENNA

Cel-Fi™ ANTENNA

Cel-Fi® WAVE

Cel-Fi™ WAVE

INTELLIBOOST®

INTELLIBOOST™

2. ALWAYS use the trademark consistently, including with or without spacing and/or hyphens.

examples: Cel-Fi™ products solve problems, not Celfi

Cel-Fi™ products create solutions, not Cel Fi

3. NEVER use a trademark as a noun. Always use a trademark as an adjective modifying a noun.

examples: Cel-Fi™ solutions

Cel-Fi™ coverage improvements

4. NEVER use a trademark as a verb.

examples: You are NOT Cel-Fied; rather, you are connected with Cel-Fi™

solutions.

5. NEVER modify a trademark by changing it to the plural form.

examples: Install two Cel-Fi™ PRO products, not Install two Cel-Fi™ PROs

6. NEVER use a trademark in the possessive form unless the trademark itself is possessive.

examples: Cel-Fi’s advancements, not Cel-Fi is advancements

7. How do I use trademarks online properly?

Use of a trademark in text online generally is no different from use of a

trademark in print. Certain uses of another’s trademark, however, such as

in domain names, in metatags, as wallpaper on a website or as a keyword

purchased from a search engine, might subject you to legal liability.

brand guidelinescontent.cel-fi.com/content/doc/guide_brand_nextivity.pdf · 2016-12-14 · 5 the...

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