branch oclc publishers_panel_final
TRANSCRIPT
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ALL SEARCH IS LOCAL: MAXIMIZING DISCOVERY IN
WORLDCAT LOCAL
Nicole Branch
Librarian for Research and Digitization
Paul J. Cushing Library, Holy Names University
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All Search is Local
Holy Names University: A small local academic institution
WorldCat Local: HNU’s local search engine
Maximizing Discovery: HNU library wish list
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Holy Names University
Located in Oakland, California 1,300 enrolled students Degrees: Graduate, adult degree
completion, traditional undergraduate Programs: Nursing, Business,
Education, Psychology, Liberal Arts, Religion/Spirituality
Social justice focus
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Students & Faculty
Diverse student body First generation college students (more
than 50%), working adults, international students
Dedicated to teaching Professional degree orientation Strong ties to the local community
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Student and Faculty Research Skills Reliant on Google (students) Used to traditional ILS/card catalogs
(faculty) Local public high schools do not have
strong library cultures Beginning-level information search skills
Very budget conscious
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Library Transformation
Leadership Staffing Services Technology
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InstructionApproximately 70 research workshops
between August 2011-June 2012Most instruction sessions are 75 minutes
longAttended by over 1,000 students in 2011-
2012 (duplicated and unduplicated)Important for faculty awareness
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Research Help
Spring semester 2012 Librarians responded to 585 inquiries at the
research help desk 402 of these inquiries were “research”
question (i.e. not technology, directional or circulation)
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Library Services Collection
management E-Theses E-Learning Liaison
program Environment Events
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Materials BudgetHNU Materials Budget
Printe-Resrouces
14K (10%)
130K (90%)
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Materials Budget
Print budget static for the past decade 8% increase in e-resources budget
annually
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WorldCat Local at HNU
Launched in September 2011ILS implemented in 2004Circulating online July 2009OCLC December 2009WorldCat Resource Sharing (ILL) and
OCLC Navigator July 2010Resolving a cataloging backlog
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Usage Impact
Comparing spring 2011 usage to spring 2012:
○ Examined 29 individual databases (articles, video/music, eBooks, reference)
○ 14 databases declined in usage○ 15 databases increased in usage
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Usage Trends○ Overall usage increased by over 32%○ Individual database decreases ranged from
just under 9% to around 97%○ Individual database increases ranged from
25% to 1596%○ 8 individual databases increased in the range
of 100-300%
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Circulation Trends
Spring 2011 Total Checkouts: 2,553 Spring 2012 Total Checkouts: 3,394
Increase of 33%
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Implications for Selection Usage
Usage is the local “mayor”Analyze library and non-library factors
impacting usage Visibility
Makes visible materials that are desired (even if they are not currently available)
Requests rule
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HNU WorldCat Wish List
Enriched data MARC records Records management Central indexing
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Enriched Data
Users expect an enriched search experienceAbstractsTable of ContentsJackets and cover art“Enriched” doesn’t generally include
advanced search for users
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Google & Search Expectation
Image courtesy of webempires.com
#1 Websites based on traffic rank.
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Familiar Search Experience
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Information Evaluation Abstracts, table of contents, related subjects
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Visual Display of Information Configuration makes it easy to present
“nice” eBooks
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Database/Format Awareness Ability to distinguish between different
databases and types of formats
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Preparing Lifelong Scholars Academic alternative to Google Developing new “familiars” Support skills that cut across platforms
and institutions
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MARC Records
Give us records Let them be of high quality No need to manipulate records in-house Good records-- including abstracts
(500/520)-- are crucial for discovery
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eBook Records
Don’t treat eBook records as an afterthought- they reign eBook discoveryRecords and the interface for downloading
Clash of the ISBNsWhen not unique, records conflict
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Quality Assurance
Have a quality assurance plan in place
If you aren’t sure, ask your users Search the AUTOCAT mailing list for your
company name and look for grumbling
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Record Management Complete and comprehensive sets of
records Easy way to load/reload Clear distinctions for what is new or
updated Adding and changing proxy server prefix
(global edit) Dynamic and universal changes (no wait
time) Intuitive admin pages
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Central Indexing
Impacts visibility Supports understanding of database
content Can dramatically impact usage
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The Case of MAS Ultra
Centrally indexed Not demonstrated through instruction Generally not a targeted
recommendation during research help
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MAS Ultra Usage Comparison Spring 2011 usage (full text): 55 Spring 2012 usage: 933
Increase of 1596%
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Closing
WorldCat Local makes searching local Users expect centralized and enriched
search experiences Don’t neglect records Make discovery easy with central
indexing and easily manageable records