brainstorming with the business model wheel (tm)
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© Business Model Institute 2013
Brainstorming using the Business Model Wheel ™
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Addressing the Core Business Model
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What is the offering?
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How will you monetize it?
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How will sustain the model?
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Write the core business model on the wheel
© Business Model Institute 2013
Business Model Wheel example using online music service
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Use the outer ring to note key points for each section
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Add section scores
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Use the framework as a brainstorming tool
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The Business Model Wheel offers a structured approach to brainstorm and evaluate a business model
© Business Model Institute 2013
16© Business Model
Institute 2013
Download the Business Model Wheel ™
at businessmodelwheel.com