brainstorming&the theme reveal

note: overlap with Pdes 2701

Design Process

problem definition

user/market

researchideation prototype refine

user testing/feedback

Types of Ideation

Free Form or Intuitive Methods

Structuredor Logical Methods

GROUP WRITING:

Brain WritingBrain SketchingCollective NotebookPin CardsKJ MethodTrigger Session

FreeWriting

BrainstormingTRIZARIZASITSCAMPER

Morphological Analysis

Attribute ListingPotential ProblemAnalysis

Perspectivestechniques

New

Lateral ThinkingChallenging AssumptionsBoundary RelaxationNegative BrainstormingExaggeration

Progressive Revelation

Laddering

Rolestorming6 Thinking Hats

Superheroes Disney Method

Associationstechniques

BruteThinkAnalogiesForce FitFocal Objects

Provocation

Bunches of Bananas

Excursions

Mind Mapping

Free Association

Association Mapping

to generate LOTS of Ideas....

quickly.

Brainstormingdifferent points of view

kudrowitz and wallace, 2010

problem statement

5-9 people

20-40 minutes

room/situation

facilitators

Bounded Ideation Theory Reinig, B.A., R.O. Briggs, and J.F. Nunamaker, On the measurement of ideation quality. Journal of Management Information Systems, 2007. 23(4): p. 143-161.

understanding

cognitive inertiaunable to change directions

exhaustion

good

idea

s

total ideas

Brainstorming

Switch Left Brain to Silent Mode

evaluation = left braincreativity = right brain

"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.

people become self conscious

evaluate later

1. Defer Judgement. NO EVALUATION

transcranial magnetic stimulation

Brainstorming

“If at first, the idea is not absurd, then there is no hope for it.”  ~Albert Einstein

silly ideas are good

1. Defer Judgement. NO EVALUATION

"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.

2. Build on ideas

yes and

Brainstorming

36% more ideas!listeningmaking associationsmanipulating ideasbuilding on ideasgoing for quantitydeferring judgementencourage wild ideas

bonding playingcomforting lowering inhibitions

improv warm up

Kudrowitz, B. & Wallace, D. (2010, October). Improvisational Comedy and Product Design Ideation: Making Non-Obvious Connections between Seemingly Unrelated Things. International Conference on Design and Emotion. Chicago.

zip zap zoplistening.being ready to act.

word balllistening.being ready to act.

making associations

illogical word balllistening.being ready to act.

making associations

5 thingsgoing for quantityteam building

1. ______________2. ______________3. ______________4. ______________5. ______________

“Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.”  -Albert Szent-Gyorgyi

look at me!manipulating an idea.

Quick and Clear

Draw Big and Bold

Label

Hold Up the Idea

Brief Pitch

Repeat

Idea Sketching one idea per page

1. Defer Judgement. NO EVALUATION

2. Build on ideas

3. Draw/title every idea

4. Go for quantity

one idea per page

team based idea generation

Sorting IdeasKJ-Method, Snowball Technique, or Affinity Diagramsmulti-voting

free Post-It note AppSorting Ideas

Brainstorming

evaluation apprehension free riding

productivity loss factors

come in with ideasbegin with nominal sessions

production blocking

ANDfortheTHEME

of 2019

solutionsfun & functionalhome with

We are not necessarily designing toys… more like functional products for the home with utility (tools, appliances, and general products) that have a bit of whimsy and play. Electronics/technology are great but not required

GEMS is our corporate sponsor and will be viewed as a client even though your team owns the ideas. They may want to license ideas from you.

solutionsfun & functionalhome with

merdolino toilet brush kastor sharpener

fun versions of existing products

kikkerland dryer buddies

crane humidifierkeySmart juicy salif

coil lamp

quip toothbrush/service nest smart thermostat droog flames

novel form/surprise technology

IChime play anything doorbell

dyson fandroog O/V

umbra conceal bookshelfclocky

squatty potty

novel and whimsical inventions

yonanas

hot dog/bun toaster

petchatz

Ok to Wake

using play to enhance usability

80% Less Spillage

-1997, Schiphol Corporation

45s

to 2 min Creeth et. al, 2009

Products and systems that make you feel good are easier to deal with and produce more harmonious results - Norman

GEMSCEO Michael Clemmer

User and Market Researchexplore the existing market, find opportunities, get inspired

design process (step one)

take notes, photographs, sketch ideas in your notebook

idea generation- user research to uncover needs and latent needs

- market research/benchmarking online/in person to find opportunities and inspiration

- look through your home room by room (or other homes) and think about each object and how to make it more playful.

- think about chores/tasks/products that are not enjoyable or fun and how you can add play to it

The best way to have a good idea is to have a

lot of ideas.-Linus Pauling

idea generation

505

Brainstorm Assignment60 total ideas for fun and functional home solutions note: avoid purely digital apps

Choose your overall favorite 10 ideas

make photocopy duplicates of these 10

pages

Redraw these 10 ideas on 10 half-sheets

of paperwith a sharpie

include a title and your name on each

bring your 10 pages of ideas, the

photocopies of those 10 pages, and your notebook to lab

this week

in your notebook

505

Brainstorm Assignment

more thoughtful ideas now = better products later

on

do not do it the day before labthis

assignment is important.

it is gradedout of 5 points

3. are the ideas thoughtful (creative and are within the theme)

1. did you complete the assignment

2. are the sketches large

and legible

Brainstorm Assignment60 total ideas for fun and functional home solutions note: avoid purely digital apps

you have one week. start tomorrow!

Questions?

Monday - Team IntroductionWednesday - Market Research (with early release for PDES event)Thursday - Team Ideation Session and Assignment Due