brainstorming
DESCRIPTION
Brainstorming is a group creativity technique designed to generate a large number of ideas. This talk presents strategies to provide effective brainstorming process.TRANSCRIPT
Brainstorming
David Weightman, School of Art and Design, UIUC
The best way to get a good idea is to get a lot of ideas
Linus Pauling
The best way to get a good idea is to get a lot of ideas
Linus Pauling ( Nobel prize winner for Chemistry )
Suggestions for process
First run for a set time, aim for maximum number of ideas
Suggestions for process
First run for a set time, aim for maximum number of ideas
Categorize and regroup
Suggestions for process
First run for a set time, aim for maximum number of ideas
Categorize and regroupReflect on the groups
Suggestions for process
First run for a set time, aim for maximum number of ideas
Categorize and regroupReflect on the groupsReframe the focus and go again
Suggestions for process
First run for a set time, aim for maximum number of ideas
Categorize and regroupReflect on the groupsReframe the focus and go againEvaluate what you’ve got
Suggestions for process
Seven secrets of brainstorming (after IDEO)
Warm up your mental muscles
Seven secrets of brainstorming (after IDEO)
Warm up your mental musclesDefine the focus
Seven secrets of brainstorming (after IDEO)
Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a target
Seven secrets of brainstorming (after IDEO)
Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a targetEncourage wild ideas
Seven secrets of brainstorming (after IDEO)
Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a targetEncourage wild ideasSuspend judgment in first stage to promote flow
of ideas
Seven secrets of brainstorming (after IDEO)
Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a targetEncourage wild ideasSuspend judgment in first stage to promote flow
of ideasGet visual, sketch it out
Seven secrets of brainstorming (after IDEO)
Warm up your mental musclesDefine the focusNumber your ideas, go for quantity, set a targetEncourage wild ideasSuspend judgment in first stage to promote flow
of ideasGet visual, sketch it outOne conversation at a time
Seven secrets of brainstorming (after IDEO)
So enjoy!
The art of innovation… Kelley, Littman, PetersTen faces of innovation… Kelley, Littman
Some further reading