brainport story - design as learning ecosystem
DESCRIPTION
Brief introduction to the Brainport regional development program in Eindhoven, the Netherlands, its historical roots (Philips with its focus on technological innovation), current focus on design and creative industry, and future perspective related to open and networked innovation.TRANSCRIPT
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Brainport
The past, the present and future of…
learning
education
corporate
innovation
training
talent
management
design ?
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Background
This short story was prepared for an international study tour “Best practices of corporate education” offered by MAKO (Russia) to a group of representatives from a few large corporate universities and training in Russia.
The goal was not only to introduce Brainport (both a program of regional development in Eindhoven and an entity in charge of it), but also to explain the reasons of its origination as well its specific focus on design and innovation.
Various design activities and organizations are presented as a novel ecosystem of learning and development.
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The past
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“Donut Hole”
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Kampina, mon amour
summ nVincent Van Gogh, The Potato Eaters (1885)
The province of potato eaters
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Philips anno 1891
Gerard Philips(1858-1942)
Anton Philips(1874-1951)
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Complex technology behind a simple bulb
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Het Lichttoren (The Tower of Light) becomes the symbol of Eindhoven
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From a simple bulb to … huge multimarket portfolio
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Philips is a dominating company in the city (and region)
Strijp
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In 1914 Gilles Holst becomes the first director of Philips
Natuurkindig Laboratorium (the laboratory of physics)
The first building of NatLab built in 1923;A place of work or studies for the leading scientists for decades to come
NatLab, one of the first private research labs in Europe
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Philips Research: one of the largest corporate labs worldwide
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Philips Bedrijfsschool 1929 ROC, Regional Training Center
Philips – both an investor in, and a ‘consumer’ of education in the region
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Philips is one of the initiators of the Eindhoven Technische Hogeschool
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Philips Management Training Center
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Philips is also a main agency behind social and cultural life
Philips Sport VerenigingPhilips Sport Vereniging
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Philips, Philips, Philips… through XX century
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Closer to the present… September 2012
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The times of changes
Philips HQs moves to Amsterdam
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New (financial) rules of the game
The reasons behind the changes
New players
New field to play on
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Chto delat’ ? ? ? (*)
(*) What to be done
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Brainport: Response to the challenge
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Volumes/ distribution of R&D
Is it about
?
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Or is it about
?
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Dreams of something BIG
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Present Perfect
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100 + companies
8,000+ researchers
50%+ patents
Open Innovation
Ecosystem
Faster, better, smarter
Share facilities, reduce costs
Customer-focused
From…. to….
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From…. to….
Philips Homelabs
Is it about
?
summ nwww.smart-homes.nl
- new ecosystems of stakeholders
summ nwww.holstcentre.com
- new ways to conduct fundamental research
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… and new models of collaborative innovation
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New forms of educational programs…
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…when curricula and research are aligned with regional goals
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Education and innovation happens in stakeholder networks
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Design will save the world Brainport!
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Academy of Design
www.designacademy.nl
summ nwww.ddw.nl
9 9 days80 locations340 events
1,500 designers220,000 visitors
9 9 days80 locations340 events
1,500 designers220,000 visitors
Dutch Design Week
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Dutch Design Week is a new form of education and innovation
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John Kormeling (Eindhoven) – Dutch Pavilion at Shanghai Exop’10
And DDW is not the only one
Glow: Festival of Light STRP: Art & Technology Festival
Dutch Technology Week
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Talent is international
From Basque country to North Brabant
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The Future?
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Exploring Possibilities
Transforming Minds
Understanding People
We summ( )n the futures.
To play with them now.
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Education 2024 in NL
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The Future of the Internet of Things
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The Future of Social Media
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Walking Backward to the Future
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I Think That You Think That I Think…