Brain Rule #9SENSORY

INTEGRATIIONStimulate More of the Senses

The McGurk Effect

How the Senses Integrate

Sensation

• Absorb information & convert to electrical signals

Routing

• Directed to separate parts of the brain

Perception

• Merge information from senses

Perceptual Processing

Bottom UpTop

Down

“There are only three rules for writing a novel. Unfortunately,

nobody knows what they are.”

– W. Somerset Maugham

What do you see?

Synesthesia

Multimedia &

Learning

Multimedia principle Tempo

ral contiguity

principle

Spatial

contiguity

principle

Coherence principle

Modality

principle

The Proust Effect

Survival by Teamwork

The Learning Link

http://brainrules.net/sensory-integration

http://brainrules.net/sensory-integration

SourcesCytowic, R. E. (Performer) (2013). What color is tuesday? exploring synesthesia [Web]. Retrieved from http://www.youtube.com/watch?v=rkRbebvoYqI

Dewey, R. (2007). Top-down and bottom-up processing. Retrieved from http://www.intropsych.com/ch07_cognition/top-down_and_bottom- up_processing.html

Haupt, H. (2013, April 26). How to turn passive learning into active learning. Retrieved from http://www.heatherhaupt.com/2013/04/26/how-to-turn-passive-learning-into-active- learning/

Medina, J. (2013). Sensory integration. Retrieved from http://brainrules.net/sensory-integration Medina, J. (Writer) (2013). The mcgurk effect [Web]. Retrieved from http://brainrules.net/sensory-integration

Novataste. (Designer). Synesthesia: Smelling Sounds & Seeing Smells [PrintPhoto]. Retrieved from http://www.novotaste.com/content/synesthesia-smelling-sounds-seeing-smells

Sommers, J. L. (Photographer). (2012, June ). Your name tastes like purples [Print Photo]. Retrieved from http://jackieleasommers.com/2012/06/

Susan. (Designer). (2010, August 21). Do you have synesthesia? [Web Graphic]. Retrieved from http://betweennapsontheporch.net/do-you-have-synesthesia/