brain necstwork - marketability
TRANSCRIPT
Brain NECSTworkEleonora D'Arnese [email protected] Enrico [email protected] Gucciardi [email protected]
image from http://i1-news.softpedia-static.com/images/news2/The-Brain-Super-Sized-Computer-Going-from-Internet-to-Fiber-Optics-2.jpg
Market Analysis
Marketability
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Market Analysis
Marketing design founded on neuroscience
[1]Neuromarketing: I Put Myself into a fMRI Scanner and Realized that I love Louis Vuitton Ads, Chutima Ruanguttamanun
fMRI new method able to understand subconscious processes that improve the effectiveness of ads[1]
Marketability
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Most recent mechanical methods are used to understand consumers
Market Analysis
Marketability
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fMRI is a research tool used for diagnostic purpose like spotting neurological pathologies in early stages
High energy consumption could affect the number of daily fMRI images’ analysis
fMRI may detect abnormalities within the brain that can be found with other imaging techniques but it usually takes more timehttp://psychcentral.com/lib/img/fmri_scan.jpg
Market Analysis
Marketability
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Analysis of fMRI images has provided new possibility of investigation of memories, language, learning and emotion[2]
[2] http://psychcentral.com/lib/what-is-functional-magnetic-resonance-imaging-fmri/
[3] Great expectations: What can fMRI research tell us about psychological phenomena?, Tatjana Aue , Leah A. Lavelle , John T. Cacioppo
Neural networks are good markers of psychological phenomena or processes when they are complex[2]
fMRI holds a special promise for the objective study of phenomena that people would not be willing or capable of providing in verbal reports[3]
http://www.grandparents.com
Key Performance Indicators
http://www.bluranocchio.com
Fast analysis of data
Low energy consumption
http://www.clipartpanda.com/
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User-friendly graphic rendering
http://alf-img.com/
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FPGA requires a lower energetic amount for a single correlation calculation compared to the other choices
* “On how to efficiently accelerate brain network analysis on FPGA-based computing system”, G. Gnemmi, M. Crippa et al; IEEE, 2015
Why Brain NECSTwork*
Why Brain NECSTwork
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http://www.clipartlord.com/category/structures-clip-art/buildings-clip-art/hospital-clip-art/
In medical and neuromarketing research for reducing time and energy used for each test
Maximization of performance/power consumption ratio
Faster and easier diagnosis of neurologic pathologies
Faster analysis wrt similar non-FPGA based systems
http://hyperacusisresearch.org/
http://www.ou.org/
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Eleonora D’Arnese – [email protected] Reggiani – [email protected] Gucciardi – [email protected]
https://m.facebook.com/BrainNECSTwork
https://twitter.com/Brain_NECSTwork?s=08 http://www.slideshare.net/BrainNECSTwork
Contacts