braden tutorial 7
TRANSCRIPT
Braden
Fong
TUTORIAL 7COMM 202
AGENDA
WINS!
Skills Matrix/Networking Event
Action Items
WINS
SKILLS MATRIX FEEDBACK
1. Concise
2. Employer Centric
3. Lessons/Links
4. Show me, don’t tell me!
NETWORKING FEEDBACK
?
Tailored to your
Personal Brand
Social &
conversational
More flexibility &
creativity
Written Documents
Formal
Company specific
Very direct ask and
intention
LINKEDIN VS WRITTEN DOCUMENTS
Ele
me
nts
of a
Lin
ke
dIn
Pro
file2. Attention Grabbing Headline
1. Professional
Headshot3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing personality!
Reasonably
close up –
shoulders up
Professional
background
Smiling &
looks like you
1. PROFESSIONAL HEADSHOTS
This is your personal brand – your hook!
Short & sweet (max. 120 characters)
About what you do and/or who you are
What's your identity?
2. HEADLINE
3. PROFESSIONAL EXPERIENCE
Show examples of
your worki.e. video, awards,
presentations
Include all roles in
Reverse Chronological
Order
Be concise! Get to
the point
Use
Accomplishment
Statements
RECOMMENDATIONS > ENDORSMENTS
4. CONNECTIONS
Ask for
one!!!
5. SUMMARY
Showcase
Personality &
Brand
Background =
Skills +
Accomplishment
Think Cover Email…
Make it
Conversational
Short, easy to
read sentences
Leverage your
Hook – Grab
their attention!
Expand on your
Headline
5. SUMMARY – WHAT TO WRITE ABOUT?
Education
Additional
portfolio links or
platforms
What you’re
aboutPersonal work style
Character Traits
Finish with call to
action Invitation to connect
Contact Information
Awesome facts
about yourself or
accomplishments
Any other
suggestions?
5. SUMMARY – EXAMPLES
5. SUMMARY – EXAMPLES
CREATE YOUR COMMUNITY
Companies
Influencers
Groups
Follow companies you want to stay
up to date with and/or apply for
Follow your idols! You will be
aligning your identity with their brand
Follow industries or groups that align
with your interest areas
Adding a
contact:
1. Send request
AFTER
meeting them
in person
2. Personalize
your contact
request (see
examples)
3. Be brief and
memorable
CONNECTING OUT ON LINKEDIN
Too
generic
Personal &
professional
Too
casual
“If possible, can you connect me with anyone in San Francisco that
you know is hir ing and you would think is a good f it for me? I 've
attached my resume for reference.”
REACHING OUT ON LINKEDIN
Hi J an ,
My nam e i s J ohn Doe , I ’m a UBC Saude r BCom
c las s o f 2016 s pec ia l i z i ng i n m a rk e t i ng . I ’m
r eac h ing ou t t o you t oday bec aus e I r ec en t l y
s pok e w i t h Ma r j a Ha r m er f r om t he BCC who t o l d
m e you ’ ve k i nd l y ag reed t o he lp ou t when
s t uden ts have q ues t i ons abou t c a r ee rs i n San
Fr anc i s co . I ’m g r adua t i ng i n Dec em ber and wou ld
l i k e t o wo r k i n p r oduc t m anagement . I saw on
L ink ed In t ha t you we r e a c l as s m ate o f J oanne Doe
who I unde r s tand c u r ren t l y wo r k s a t Sa les f o rc e .
I ’m ve r y i n t e r es ted i n l ea r n ing m o r e abou t
Sa les f o rc e . W ou ld i t be pos s ib l e t o m ak e an
i n t r oduc t i on t o J oanne? I k now you ’ r e bus y s o you
c ou ld j us t f o rwa rd t he m es s age a t t he bo t t om o f
t h i s em a i l – m y r es ume i s a t t ac hed :
T hank you ve r y m uc h !
J ohn Doe
H i J oanne ,
My nam e i s J ohn Doe , I ’m a UBC Saude r BCom
c las s o f 2016 s pec ia l i z i ng i n m a rk e t i ng . I ’ l l be
g r adua t i ng i n Dec em ber and am c u r r en t l y l ook ing
f o r en t r y l e ve l p r oduc t m anagement pos i t i ons i n
San F r anc i s co . I unde r s tand t ha t you a r e a s en io r
p r oduc t m anager a t Sa les f o rce – a c om pany I ’m
ve r y i n t e r es ted i n – and t ha t t he re a r e c u r ren t l y a
va r i e t y o f en t r y - l eve l p r oduc t m anagement j ob
open ing s pos t ed on t he Sa les f o rce c a r ee rs pag e .
Fo r exam p le , I ’m r ea l l y c u r i ous abou t t h i s
pos i t i on :
[ L I NK]
I ’ d l o ve t o l ea r n m o r e abou t t hes e r o l es and s ee i f
I ’ d be a g ood f i t – I ’m ce r ta i n l y ve r y i n t e r es ted !
W ou ld you m ind i n t r oduc ing m e t o t he h i r i ng
m anager? I have a t t ached m y r es ume f o r
r e f e rence .
T hank you ve r y m uc h f o r you r c ons ide ra t i on .
TRICKS & TIPS
TURN OFF NOTIFICATIONS
when making small changes
DON’T MARK A
CONNECTION as
“I DON’T KNOW”
YOU DON’T NEED PREMIUM
do a secret search instead
ACTION ITEMS
Networking reflection due Tuesday, Nov. 8 at
11:59pm on Turnitin!
Informational interview: 2 pages, due Dec. 9 at
11:59pm
Next Week is LECTURE