brad korner | dealervault | vice president of sales | the seven “must-ask” questions regarding...
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1.Do you have visibility of where your data is going? Brad Korner | DealerVault | Vice President of Sales |TRANSCRIPT
Brad Korner | DealerVault | Vice President of Sales | [email protected]
THE SEVEN “MUST-ASK” QUESTIONSREGARDING YOUR DEALERSHIP’S DATA
BRAD KORNER
When speaking with CFOs, CEOs, and legal counsel for major dealer groups, there are certain questions that arise frequently…
THE SEVEN “MUST-ASK” QUESTIONS REGARDING YOUR DEALERSHIP’S DATA
Brad Korner | DealerVault | Vice President of Sales | [email protected]
1. Do you have visibility of where your data is going?
Brad Korner | DealerVault | Vice President of Sales | [email protected]
2. Are you indemnified from your third-party solution providers?
Brad Korner | DealerVault | Vice President of Sales | [email protected]
3. Do you have any form of cyber liability protection?
Brad Korner | DealerVault | Vice President of Sales | [email protected]
4. Are your vendors being charged to access your data? And if so, how much?
Brad Korner | DealerVault | Vice President of Sales | [email protected]
5. Can you activate and de-activate your feeds?
Brad Korner | DealerVault | Vice President of Sales | [email protected]
6. Do you have granular control of your data?
Brad Korner | DealerVault | Vice President of Sales | [email protected]
7. Do you have an audit trail of the exact data being sent?
Brad Korner | DealerVault | Vice President of Sales | [email protected]
When thinking about data strategy, it is critically important to know the answers to these questions and set plans for the management of
dealership data!
Brad Korner | DealerVault | Vice President of Sales | [email protected]
INDUSTRY BELIEFS• Ownership of DMS data belongs to
dealers
• Dealers need the ability to move data to providers
• Dealers should be able to do so in a protected manner
Brad Korner | DealerVault | Vice President of Sales | [email protected]
A RECENT CONVERSATION…
• I asked a dealer how data fits in to the everyday operations of his business.
• His response: The data being entered in to his data management system powers each and every single department at the dealership.
• “Data is the fuel to nearly every vendor and program my dealership uses. Without the continuous and uninterrupted flow of data, my dealership would suffer in ways I cannot calculate.”
Brad Korner | DealerVault | Vice President of Sales | [email protected]
THE MORE CONTROL WE HAVE, THE BETTER POSITION WE ARE IN!
We, as contributors to the automotive industry:• NEED to have a better understanding of current
processes surrounding the movement of DMS data
• NEED to have an objective idea of how those processes can be managed
• NEED to stay ahead in the wake of the digital marketing explosion
Brad Korner | DealerVault | Vice President of Sales | [email protected]
BEST PRACTICES OF LEADING DEALERSHIPS
• Taking back control of dealership data
• Starting to ask the right questions
• Viewing data as the most valuable asset
There are TREMENDOUS advantages awaiting those who follow in these footsteps!
Brad Korner | DealerVault | Vice President of Sales | [email protected]
CONTACT INFO
Full Name: Brad KornerCompany: DealerVaultJob Title: Vice President of SalesEmail: [email protected]
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