brad eddy racing - 2011 standard proposal

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Brad Eddy Racig (BER) - Proposal for sponsorship for 2011

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Page 1: Brad Eddy Racing - 2011 Standard Proposal
Page 2: Brad Eddy Racing - 2011 Standard Proposal
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The big move in 2010: This was the year when Brad made the next big step in his progression towards his “Drive to Nascar.” Brad made the huge step up to one of toughest divisions in all of racing, the Nascar Weekly racing Late Model (470 Horsepower) Series and competed at Tracks in the Southern United States.

By seasons end Brad competed in seven Nascar Weekly Series races in North & South Carolina gaining him valuable experience needed towards achieving his dream of competing in one of Nascar’s top three divisions. Inof competing in one of Nascar’s top three divisions. Inaddition to the Nascar events Brad competed in various Legends car in events in Canada and the Eastern United States and won over 85% of his Feature Division races.

Racing is not the only family tradition that Brad has followed. The Eddy’s are involved in several areas of local community service, including local youth outreaches and travel on trips outside of Canada to share with others the travel on trips outside of Canada to share with others the blessings that many are desperate to receive. Brad's desire is to drive for a Nascar organization that will not only assist in developing his driving skills but most importantly support him in his Faith. Brad would like to thank all of his loyal fans and advertising partners that have gotten him to this point in his young career.

2010 Nascar Weekly Series – 7 top 15 & 5 top 10 finishes2010 10 wins in 12 events Young Lion Division2009 Scotia Speed World Track Champion2009 INEX Young Lion Champion - most race wins2008 Canadian INEX National Champion2006-09 Most Race Wins (record wins)20052005 AMKA Provincial Champion2004 AMKA Rookie of the Year2004/05 23 Races - 16 feature wins (record wins)

ACHIEVEMENTS:

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Brad Eddy Racing works extremely hard at assisting our partners in gaining market share and creating long-term customer loyalty through the excitement of

stock car racing.Premier Advertiser

Corporate Branding:

Brad Eddy Racing (B.E.R.) will highlight your corporate identity on our 60’ racecar transBrad Eddy Racing (B.E.R.) will highlight your corporate identity on our 60’ racecar trans-porter. We will submit custom design layouts for your approval to enhance the impact of this eye catching rolling billboard. Survey Data reports show that approximately 300 people per KM traveled will clearly view your logos. In 2011 we will travel more than 35,000 KM to races on both sides of the border. That’s over 10,500,000 potential consumers viewing your rolling ads! Custom Team Crew uniforms and driver suits will also feature your brand as the Premier Advertising partner.

Your corporate identity will be the Premier Advertiser on Brad’s 2011 racing machines that will compete in racing series in both Canada and the United States. These race cars can be offered for special corporate on-site visits, race day hospitality events or trade shows in Canada or the United States to promote your new products or services. The cost would be determined by logistics. Your corporate identity will also be displayed as a Premium Advertiser on the hood and sides of all race cars. This will provide you with the Premium Advertiser on the hood and sides of all race cars. This will provide you with the highest profile location available in motorsports. We will also showcase your company brand by producing 10,000 of the highest quality 8” x 10” two sided multi-color autograph cards. These are sure to be the envy of fans and competitors alike throughout Canada and the United States. Your company logos will be the main focal point of these popular collectables.

Our schedule will see Brad compete at tracks in Canada, and the United States. Your support will allow Brad to compete in Nascar Weekly Late Model races at venues support will allow Brad to compete in Nascar Weekly Late Model races at venues throughout North Carolina, South Carolina, and Georgia. Brad would also compete in the highly competitive Maritime Pro Stock Series.

In addition Brad could compete in televised events. These would be in the highly competitive Nascar K&N Series (http://hometracks.nascar.com) which are televised internationally on the Speed channel and are held on Sprint Series weekends! Additional internationally on the Speed channel and are held on Sprint Series weekends! Additional televised events would be in the Nascar Canadian Tire Series which are shown in Canada on The Sports Network – TSN. All races will see Brad competing against some of the best drivers in North America. The sum of Brad’s racing efforts in 2011 is expected to draw over 200,000 spectators live and millions more thru televised events. And you can be sure that Brads # 72 will be a front runner at every event. At just 16 years of age Brad will be a huge draw for the media at all events, especially with the younger fans and their families (continued on following page) families (continued on following page)

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Associate Advertiser - One Televised Event

Corporate identity:

As in Option “A” Brad Eddy Racing will apply your corporate logos to our 60’ racecar transporter. The images will be sized smaller and would be secondary to the Premium sponsors location. We will submit custom design layouts for your approval to enhance the impact of this eye catching rolling billboard. Survey Data show approval to enhance the impact of this eye catching rolling billboard. Survey Data show that approx 300 people per KM traveled will clearly view your logos. In 2011 Brad Eddy Racing will travel more than 35,000 KM to races on both sides of the border. That over 10,500,000 potential consumers viewing your rolling ads! All custom race team uniforms and driver suits will also carry for logos.

Our schedule will see Brad compete at tracks in Canada, and the United States. Your Associate Advertising support will see Brad’s race machines proudly carry your corporate Associate Advertising support will see Brad’s race machines proudly carry your corporate colors in Nascar Weekly Late Model races at venues throughout North Carolina, South Carolina, and Georgia. Brad would also compete in 13 races in the highly competitive Maritime Pro Stock Series.

Race “Show“ Cars can be offered for special corporate on site visits to promote new products or services, the cost would be determined by logistics. As an associate advertiser your corporate identity will be displayed on both sides of all cars on either the advertiser your corporate identity will be displayed on both sides of all cars on either the door or at the bottom of the rear quarter panels.

We will also showcase your company by featuring your logos on 10,000 of the highest quality 8” x 10” multi-color autograph cards which will be the envy of fans and competitors throughout Canada and the United States.

Premier Advertiser (cont.)

Media: If 2011 is anything like 2010 we can expect the Canadian Media frenzy around this amazing young Canadian talent to expand. 2010 saw Brad interviewed on CTV and Global Sports as well as being featured in several half and full page articles in magazines and newspapers. In 2011 we are working hard to see Brad interviewed on magazines and newspapers. In 2011 we are working hard to see Brad interviewed on TSN, CTV National and the highly successful “Race Hub” shown live weeknights on the Speed Channel. This is the time to “jump on board” by supporting “Brad’s Drive to Nascar” as he continues his quest to be one of “Canada’s Next Great Drivers!” Nascar studies have shown that almost 25% of Canadians are Nascar fans. Think of the merchandising opportunities that could offer your company!

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