bra18frx - pdf - post show expovinis english...food service, fispal sorvetes (ice cream) and fispal...
TRANSCRIPT
POSTSHOW2017
EXPOVINIS
COMPLETED 21 YEARS IN AN AMAZING WAY
The main wine event held in Latin America, persisted in the midst of the current economic
scenario and surprised everyone by promoting adjustments that
brought a highly qualified and interested audience to the trends and
novelties of the market and, with each edition, rea�rmed itself as
the main business centralizer in the world of wine in Latin America.
Once again, ExpoVinis was held simultaneously with the Fispal Food Service, Fispal Sorvetes (Ice Cream) and Fispal Café (Co�ee) fairs, all aimed at the food market outside home, whose
public is composed mostly of restaurants, bars, steakhouses, etc.,
forming a perfect synergy for conducting business!
6146 Visitors
94,5% Professionals
5,5% Consumers
- Class A and B oenophile
A GLIMPSE OF
VISITORS’ PROFILE
VISITORS’ PROFILE
27% 15%
11%
11%
8%
4% 3% 21%
Others
Sommelier BuyerManager
32%
15% 13%3%
9%3% 2%5% 3% 2%
Position
13%Other
Restaurant / Café / Bakery / Catering /
Club Bar
Hotel /
Hostel / Flat
/ Motel
Supermarket /
Hypermarket
Expert advice
Importer /
Exporter
Distributor /
Representative /
Wholesaler
Retailer specialized
in wines and other
drinks / Duty Free
Main Segments of professionals
in the audience
President / CEO / Director /
Owner
Representative / Consultant
FinalConsumer
Analyst / Assistant
Chef / Sous Chef
Coordinator / Supervisor
Commercial / Sales
84%
5%
2%
1%
8%
southeast
northeast
midwest
north
south
National attendance
International attendance
VISITORS’ PROFILE
ARGENTINA
BOLIVIA
CHILE
COLOMBIA
SPAIN
U.S.A
ITALY
PARAGUAY
PORTUGAL
URUGUAY
Region of interest
62.7%56.3%
55.7% 49.3%45.7% 44.3%
41%
WinesWines
Wines
Wines
Wines
Wines
Wines
Products of Interest
58%
49%
55%
43%
54%
40%
51%
31%
34%
Research a�rms the intentions of visitors
87%
59%
VISITORS’ PROFILE
Red Wines
Equipment, accessories and services related to wine
Olive oil
White Wines
Sparkling Wines
Rosé Wines
Fortified and sweet wines
Distilled beverages
Grape juice
say that visiting
ExpoVinis is essential
to their business
of visitors expect a growth
in budget for purchases
within the next 12 months
European
South A
merican
Brazil
ian
North A
merican
Africa
n
Ocean
ia
Easte
rn
Attending Countries
EXHIBITORS’
PROFILE 2017 EDITION
exhibitor
brands
labels
BRAZIL
SPAIN
CHILE
ENGLAND
SLOVENIA
ITALY
PORTUGAL
SWITZERLAND
GREECE
*Pesquise Já Institute data
92%
64%
35%
OPINION OF PARTICIPANTS
"With the high number of professional visitors, we were able to make an adequate disclosure of Quinta da Sequeira to the visitors we were looking for, especially importers, and many of them already had interest in importing our wines"
"ExpoVinis is extremely important for professionals and audience in the wine market be able to be updated, do business and present products to those who understand it and want to put something di�erent in their restaurant, hotel. The fair is essential to the market."
"We love to participate in ExpoVinis, this was our fourth edition, we feel we are in tune with the audience bringing wines that have been missing in the Brazilian market, the new flavor of the old world: Refreshing wines from Slovenia! This year we felt a big di�erence compared to previous years, a much more select audience. This makes the fair more e�cient."
Research data reinforce the
good standing of the event!*
state that ExpoVinis is an important event for
doing business
state that they had conducted business with NEW clients
found NEW distributors
Discover the attractions
that are parallel to the event, which make
Expovinis an unforgettable event for
wine lovers.
ParticipatingLabels.
Velho Muno Red Wine
- Iberian Peninsula
Manzwine
Brazilian Sparkling Wine
Peterlongo Winery
Imported White Wine
Premium Importer
Brazilian Red wine
House Verrone
Imported Sparkling Wine:
Mundo Novo Red Wine
Carvalho Vino
Importer
Brazilian White Wine
Don Guerino Winery
Rosé Wine
Galeria dos Vinhos
Importer
Velho Mundo II Red Wine
Casa Flora Importer
Fortified and Sweet Wines
Casa Flora Importer
Check out the winners of the 2017 edition:
100
The award came in its 11th award, one of the most recognized competitions of the select wine market. Led by the renowned Jorge Lucki, fair consultant, a jury composed by some of the most important professionals in the area, elected the ten best wines of the event, in blind tastings.
Casa Flora Importer
Red wine Torre de Estremoz 2015 Presented by Adega Alentejana
White wine Amaral Sauvignon
Blanc 2016 Presented byViria MontGras
WINNERSOF THE 2017 EDITION
ExpoVinis Brasil holds a challenge every year to the largest Brazilian Wine Blogs: to go hunting, during the first day of the event, the best white and red wine, with sales value of up to R$ 70.00 to the final consumer. The idea with this challenge is to promote the increase in the consumption of wines with a great cost benefit. A great opportunity for companies to highlight their products.
participantsWine tastings
it is the perfect opportunity for anyone looking to enrich their knowledge about wines. Experimental and sensorial sessions
that stimulated the palates of the participants with themes on Enogastronomy, Basic Harmonization in addition to, of course,
the most competitive tasting of the winning wines of TOP TEN.
Lectures
participants
A di�erent environment, totally open and reserved for the knowledge and update of wine professionals, where lectures
were given with relevant content of interest to the visiting public (restaurants, sommeliers, retailers and final consumers).
The program was attended by renowned wine professionals such as Ari Gorenstein (CEO of Evino), Arthur Azevedo
(president of the Brazilian Association of Sommeliers), Celito Guerra (Doctor in Oenology and Polyphenol Chemistry of
Embrapa Grape and Wine), Diego Arrebola Two time champion in the Brazilian Competition of Sommeliers), among others.
In order to promote the consumption of wine and to complement the experience of the visiting audience, the first edition
of São Paulo Wine Week was held in partnership with ExpoVinis Brasil. Big
restaurants, such as L'Éntrecôte de Paris, Fleming's, Esquina Mocotó, among others, participated, o�ering wines from
various regions of the world with promotional values.
In response to a demand from the public and the
segment, in 2017 the EXPOVINIS STORE was
created, where visitors could buy labels from exhibitors of
the fair to extend the experience of the event.
Participating restaurants
Bottlessold
COMMUNICATION AND MEDIA
15 advertisement pages in media exchange agreements
Digital banner On 6 media sites of the industry
1,056,418 prints On AdWords campaigns on Google, Facebook and Instagram
11,789 SMSs sent
127.602 e-mail marketing handed out
Stories Published
Valor de difusión
ExpoVinis once again attracted several media outlets, generating stories and highlights in the country's main newspapers, websites, magazines, radios and TVs, as well as the communication made by the promoter.
Impacted press professionals
The experience of the public extends
to our digital channels!
20 thousandFollowers
220 thousandpeople reached
185posts
113 thousandUnique visitors
275 thousandPage views
Our
special thanks!
Sponsorship:
O�cialCup:
Supporting Entities:
O�cialPartner:
Convênio SEAPI/Fundovitis Nº 03/2016 – FPE Nº 814/2016.
O�cialWater:
The 2017 edition was even more special for having sponsors that enable more comfort to our visitors, making the event more memorable.
Contact our sales team and be partof this great meeting!
[email protected]+55 (11) 3598 7813
EXPOVINIS 2018 WILL BE EVEN BETTER!Do not miss the opportunity to participate in the main
wine event in Latin America!
Close new deals
Present your new products and launches
Expand your network of contacts
Consolidate your brand
Boost your Profitability
www. .com.br
EXPOVINIS 2018 will take place simultaneously at the fairs:
A�liated with Promotion and Organization
JUNEZ