brainstorming india

week four

the agendaadministrivia

thinking design

design thinking

learning by example

embrace - a case study

team time

administrivia

student FEEDBACKvery well moderately well neutral

Felt engaged 6/10 3/10 1/10

Challengedassumptions

3/10 4/10 3/10

Content appropriate to background

5/10 4/10 1/10

Content matched interests

7/10 3/10 0/10

ATTENDANCE

not optional :)

we may just fail you

keep us informed

we miss you :’(

$$ for food

asap

please

tEAM STATUSsristi

amit

arjun

atia

riah

chinmay

michael

khadi

abhinav

dhruv

shruti

anne

tola

nisha

aquaya

sachin

jessie

hari

neema

nayantara

snow leopard

anish

barnard

winnie

betselot

aurore

purnima

srinivas

pradeep

sarah

james

vijay

ecoss

deepak

marlene

ashutosh

amrita

thinking design

the d.wordis everywhere -

in art,

buildings,

curriculum,

software,

etc.

defining design1548, from L. designare "mark out, devise," from de- "out" + signare "to mark," from signum "a mark, sign." Originally in Eng. with the meaning now attached to designate (1646, from L. designatus, pp. of designare); many modern uses of design are metaphoric extensions. Designer (adj.) in the fashion sense of "prestigious" is first recorded 1966; designer drug is from 1983. Designing "scheming" is from 1671. Designated hitter introduced in American League baseball in 1973, soon giving wide figurative extension to designated. - Online Etymology Dictionary

what do we design?

programs

policies

protocols

products

thinking design

take a crack at it yourself

PiCk OnE ...

1. axess

2. sharpies

3. pill boxes

4. black boards

5. an object of your choice!

WhAT DiD YOU THiNK?

share your ideas

was the scope too wide/too narrow?

did you have a target audience in mind?

did you answer how/what/why?

how far did you push your creativity?

design thinking

design thinking

what is design thinking?

the thought process that results in the creation of design

a method to the madness

dichotomy

there are essentially two kinds of design:

good design

bad design

good design

you know a good design when you see one

e.g.

post-it notes

swiss-army knife

magnetic power cords

bad design

you also know a bad design when you see one

e.g.

axess!

self-locking doors

remote-controls in general

recipe for success?

there isn’t one, unfortunately

but we can reduce our chances of failure

the design processis what design thinking is all about

observe identify ideate implement iterate

finished product

1. need-finding

is about:

observing and understanding

going out there

sensitizing yourself

how?

interviews

surveys

field study

WHEN?

one-on-one

group

setting

e.g.(1)

- world-renowned writer vikram seth is visiting san francisco and you, editor-in-chief of the stanford daily, decide to write an article on his works and life. -

e.g.(2)

- for a class project, you propose that parking and transportation services at stanford start charging bikers for cycling through the main quad. you’d like to know how the students would feel about such a policy. -

e.g.(3)

- the stanford bookstore would like you to redesign their interior - to better cater to the interests of their customers. how would you decide what to keep, what to change? -

e.g.(4)

the ms&e department asks you to evaluate their student-initiated course “brainstorming india” and submit a report on your findings. how do you go about it?

interpretation

we gather the data - through interviews, surveys, field studies

we then interpret this data - to make sense of our findings

subjectivity

“we cannot rid ourselves of this subjectivity, nor should we wish to; but we ought, perhaps, to pay it very much more attention.”

- a. p. cheater

subjective i’s

[alan peshkin]

ethnic-maintenance i

community-maintenance i

justice-seeking i

and others ...

2. identify

user

need

insight

e.g. aquaductproduct - a tricycle that filters water

users - people in the developing world who travel miles for clean water

need - sanitation & transportation

insight - combining the two

3. ideate

brainstorm

generate enough solutions

be creative!

4. implement

create the first prototype!

common misconceptions -

a prototype must look good

in fact, it is better drab - less is invested

paper/cardboard/sketches/rags ... all work

5. iteratethis is where it’s at!

design, if nothing else, is an iterative process

constantly prototyping, constantly iterating, constantly producing something new - something better

this could be a never-ending process, if time was not a constraint

the design process

observe identify ideate implement iterate

finished product

1. observe

2. identify

3. ideate

4. implement

5. iterate

LeARning from the real world ...

can the cellphone end global poverty?

a study in need-finding

corporate practices that may be applied to the ‘social’ world

human-centered design

the impact of technology

across the developing world

uses of the cellphone1. a fixed identity

2. getting directions

3. checking market prices

4. emergency health care

5. calling prospective buyers

6. reminders for medicine

7. health education

8. micro-finance

9. money transfer

10. data transfer

11. weather forecasts?

12. gps

13. water bottle?

14. air-quality monitor?

15. peace-maker?

16. faithfulness monitor?

digging deeper

does it push you to think about alternate uses?

did you learn anything new about the developing world?

do you see parallels with the design process?

things to think about

understanding the use/user

uses cannot be imposed

innovations are borne out of necessity

creativity knows no bounds

sewa

product?

users?

needs?

insight?

D.LIGHT

product?

users?

needs?

insight?

trEADLE Pumps -IDE INDIA

product?

users?

needs?

insight?

the power of subtitles

product?

users?

needs?

insight?

“A Nielsen-ORG study, conducted in 2002 and 2007 to assess the impact of subtitling, showed that only 25% school children could read a simple paragraph in Hindi after five years of schooling. However, this jumped to 56% if they were also exposed to subtitling for 30 minutes a week on Rangoli. Equally dramatic results were found among adults.” (ToI 04/08)

embrace - a case study

Rahul Alex Panicker

TeAM TIMe

see you next week!