br a in sto r mi n g in di a - stanford university · week on rangoli. equally dramatic results...
TRANSCRIPT
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brainstorming india
week four
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the agendaadministrivia
thinking design
design thinking
learning by example
embrace - a case study
team time
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administrivia
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student FEEDBACKvery well moderately well neutral
Felt engaged 6/10 3/10 1/10
Challengedassumptions
3/10 4/10 3/10
Content appropriate to background
5/10 4/10 1/10
Content matched interests
7/10 3/10 0/10
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ATTENDANCE
not optional :)
we may just fail you
keep us informed
we miss you :’(
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$$ for food
asap
please
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tEAM STATUSsristi
amit
arjun
atia
riah
chinmay
michael
khadi
abhinav
dhruv
shruti
anne
tola
nisha
aquaya
sachin
jessie
hari
neema
nayantara
snow leopard
anish
barnard
winnie
betselot
aurore
purnima
srinivas
pradeep
sarah
james
vijay
ecoss
deepak
marlene
ashutosh
amrita
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thinking design
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the d.wordis everywhere -
in art,
buildings,
curriculum,
software,
etc.
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defining design1548, from L. designare "mark out, devise," from de- "out" + signare "to mark," from signum "a mark, sign." Originally in Eng. with the meaning now attached to designate (1646, from L. designatus, pp. of designare); many modern uses of design are metaphoric extensions. Designer (adj.) in the fashion sense of "prestigious" is first recorded 1966; designer drug is from 1983. Designing "scheming" is from 1671. Designated hitter introduced in American League baseball in 1973, soon giving wide figurative extension to designated. - Online Etymology Dictionary
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what do we design?
programs
policies
protocols
products
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thinking design
take a crack at it yourself
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PiCk OnE ...
1. axess
2. sharpies
3. pill boxes
4. black boards
5. an object of your choice!
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WhAT DiD YOU THiNK?
share your ideas
was the scope too wide/too narrow?
did you have a target audience in mind?
did you answer how/what/why?
how far did you push your creativity?
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design thinking
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design thinking
what is design thinking?
the thought process that results in the creation of design
a method to the madness
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dichotomy
there are essentially two kinds of design:
good design
bad design
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good design
you know a good design when you see one
e.g.
post-it notes
swiss-army knife
magnetic power cords
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bad design
you also know a bad design when you see one
e.g.
axess!
self-locking doors
remote-controls in general
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recipe for success?
there isn’t one, unfortunately
but we can reduce our chances of failure
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the design processis what design thinking is all about
observe identify ideate implement iterate
finished product
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1. need-finding
is about:
observing and understanding
going out there
sensitizing yourself
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how?
interviews
surveys
field study
WHEN?
one-on-one
group
setting
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e.g.(1)
- world-renowned writer vikram seth is visiting san francisco and you, editor-in-chief of the stanford daily, decide to write an article on his works and life. -
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e.g.(2)
- for a class project, you propose that parking and transportation services at stanford start charging bikers for cycling through the main quad. you’d like to know how the students would feel about such a policy. -
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e.g.(3)
- the stanford bookstore would like you to redesign their interior - to better cater to the interests of their customers. how would you decide what to keep, what to change? -
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e.g.(4)
the ms&e department asks you to evaluate their student-initiated course “brainstorming india” and submit a report on your findings. how do you go about it?
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interpretation
we gather the data - through interviews, surveys, field studies
we then interpret this data - to make sense of our findings
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subjectivity
“we cannot rid ourselves of this subjectivity, nor should we wish to; but we ought, perhaps, to pay it very much more attention.”
- a. p. cheater
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subjective i’s
[alan peshkin]
ethnic-maintenance i
community-maintenance i
justice-seeking i
and others ...
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2. identify
user
need
insight
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e.g. aquaductproduct - a tricycle that filters water
users - people in the developing world who travel miles for clean water
need - sanitation & transportation
insight - combining the two
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3. ideate
brainstorm
generate enough solutions
be creative!
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4. implement
create the first prototype!
common misconceptions -
a prototype must look good
in fact, it is better drab - less is invested
paper/cardboard/sketches/rags ... all work
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5. iteratethis is where it’s at!
design, if nothing else, is an iterative process
constantly prototyping, constantly iterating, constantly producing something new - something better
this could be a never-ending process, if time was not a constraint
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the design process
observe identify ideate implement iterate
finished product
1. observe
2. identify
3. ideate
4. implement
5. iterate
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LeARning from the real world ...
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can the cellphone end global poverty?
a study in need-finding
corporate practices that may be applied to the ‘social’ world
human-centered design
the impact of technology
across the developing world
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uses of the cellphone1. a fixed identity
2. getting directions
3. checking market prices
4. emergency health care
5. calling prospective buyers
6. reminders for medicine
7. health education
8. micro-finance
9. money transfer
10. data transfer
11. weather forecasts?
12. gps
13. water bottle?
14. air-quality monitor?
15. peace-maker?
16. faithfulness monitor?
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digging deeper
does it push you to think about alternate uses?
did you learn anything new about the developing world?
do you see parallels with the design process?
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things to think about
understanding the use/user
uses cannot be imposed
innovations are borne out of necessity
creativity knows no bounds
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sewa
product?
users?
needs?
insight?
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D.LIGHT
product?
users?
needs?
insight?
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trEADLE Pumps -IDE INDIA
product?
users?
needs?
insight?
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the power of subtitles
product?
users?
needs?
insight?
“A Nielsen-ORG study, conducted in 2002 and 2007 to assess the impact of subtitling, showed that only 25% school children could read a simple paragraph in Hindi after five years of schooling. However, this jumped to 56% if they were also exposed to subtitling for 30 minutes a week on Rangoli. Equally dramatic results were found among adults.” (ToI 04/08)
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embrace - a case study
Rahul Alex Panicker
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TeAM TIMe
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see you next week!