bpost - mobile postcard b2b
TRANSCRIPT
Mobile Postcard
Context
75% of Belgian population still prefers receiving a real postcard
(rather then a sms – 58 % or an email – 41%)
ButWe all write less cards...
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The challenge: combine the personal touch of a postcard with the convenience of modern technology.
Mobile Postcard application
= take a picture with your smartphone and let bpost print and send this picture to your addressee under the form of a real postcard already franked.
Launched June 2011
Available for 5 mobile platforms
High press coverage
Other reviews
4,5 star rating in app store
Version 2.0 Launched in December
After launch: ranked top 5 for several weeks
Today: top 50 in app store
Proposed flow in case of partnerships
Proposed flow in case of partnerships
Proposed flow in case of partnerships
XXXXXX
Your promo-code:
• Unique or generic• Limited in time and/or volume• Perfectly measurable
A cobranded card is delivered
• Printed on glossy paper• Franked with a stamp • Before 3PM created, delivered the next
day
16,5 cm
12 cm
Your Logo/message
All front can be branded!
And… create a viral effect with FB sharing (incl in the app)
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Personalized with YOUR message!
Your logo on a real postcard…
• Is tangible• Creates a viral effect • Certainly viewed because next to a personal
message/picture (emotional value)• Will last for months in the living room of the
receiver
Prices & conditions
Prices (stamp incl)
Example: partnership during x months
• In total 4.000 cards were sent – First 1.000 cards will be invoiced @ €1,39/card = €1.390– Card 1.001 – 2.500 @ €1,34 = €2.010– Card 2.501 – 4.000 @ €1,25 = €1.875
• Total invoice = €5.275 (stamps included!)
Conditions
• Only if cards are given for free
• Minimum charge of 250 cards
• Invoicing method:– Every month– Only for sent cards: you pay what you get
• We need approximately 5 working days to be operational ready
• High definition layers (PNG format) – need to be delivered – Landscape: 1831px x 1276px– Portrait: 1276px x 1831px
