Unique Enterprise

About Aloe vera

• Aloe Vera is not traditional product for cultivation in Karnataka region but in

Gujarat and in other states Aloe Vera is cultivated and its very useful & helpful

plant.

• Aloe Vera is a semi tropical plant There are over 250 species of Aloe grown around

the world. It contains more than two hundred tonic ingredients including essential

amino acids, minerals, vitamins, enzymes and steroids. Also contains the most

essential components required by the human body.

• Aloe Vera is very useful plant in any human being day to day affair. I'm also used

this plant in my daily routine life as medicine. So I'm decided to prepare my

business plan on Aloe Vera.

Cont…OBJECTIVE:

1. The first objective of Unique enterprise is to provide quality to their customer

2. Make growth by adding value to the customer service.

3. Increase in Profit earning in terms of 15% in 2 years.

4. Unique enterprise is also want to add more product in their product categories

Mission:

"The mission of the unique enterprise is to be the top suppliers among Suarashtra region I n S years.“

VISION:

"The vision of the unique enterprise is to provide quality product to the customer and through that build good relationship and earn profit"

BUSINESS PLAN AT GLANCE Name of Unit : Unique Enterprise Location of Unit : Basavana Bagewadi, Vijayapur

Karnataka Village : Basavana Bagewadi, Dist.

Vijayapur 586101 (08352)252121 Product Manufacturing : Aloe Vera Size of Firm : Small Scale Industry Types of Firm : Sole Proprietorship Firm Owners Name : Shivkumar Bannur (MBA)

Dist. Porbandar S.S.I. Reg. N. : XXXXX

Cont….

Bankers : State Bank of India

Main Branch, DARABAR College

near stadium Vijayapur. E-Mail Address :Unique_Enterprise@Yahoo.In Web-site : www.uniqueenterprise.com Man Power require : 8 Employees Total Capital Investment : Rs. 9, 22,500 Fixed Capital Investment : Rs. 4, 63,000 Working Capital Investment :4, 59,500 Owner Fund : Rs. 4, 22,500 Govt. Support : Rs. 2, 00,000 Bank Loan : 1..3, 00,000

Unit Location The proposed location : Unique Enterprise, village : B’Bagewadi The location is selected keeping in view all the necessary consideration and most affecting

factor suitable climate for the Aloevera. The important factor for location of Aloevera is climate, and other like raw-materials,

infrastructure, labour, Govt. support, transportation and also personal factor is playing vital role. Let's discuss it in detail below

Natural climate: The most important and affected factor for cultivation of Aloevera is natural climate. It grows

in the arid climate and it prefers a well drained sandy soil in sunny location. Aloevera needs the temperature of above 40 degrees. They should

be potted in the spring season and watered carefully until established.

Raw - material: Raw-material is also important for the production of any goods. Aloevera plant is propagated

through the seed, plastic bags for packing of final product. It is easily available and no problem of short supply.

Infrastructural facility: Infrastructure facilities like post & telegrams, Banking, Power, Soil land, Road & sea

transportation all facilities are easily available for the purpose of quick transaction & transportation without any extra effort.

Cont….

Labour:

Educated, skilled, and unskilled laborers are required for smooth working of org. labour are available easily even unskilled labors are also available from locality. Govt. support:

The govt. policy of Karnataka (B’Bagewadi) is good and favorable. Govt. provides scheme for development and promoting the small scale industries situated in the Karnataka State. Govt. also provides long term & short term funds & subsidy to the small scale industries. Personal factor:

As I born and lived here so the attachment with native is play vital role in selection of the location. I also like to start from here with some personal consideration and calculation.

INTRODUCTION OF PRODUCT Aloevera doesn't need any introduction as it highly popular and widely used in the market. When we

are talking about Aloevera plants they are mostly found in the regions of Africa but can be traced

worldwide according to climatic conditions. There are around 250 species of Aloevera plants in the

world. Aloevera plant size varies from one inch to it highly complex and spread out colonies

consisting of thousand of plan. ranging from 2 foot diameter to more. The most commonly known

species of Aloevera plant is Aloe.

Aloevera is cultivated throughout India. It is commonly found in Mumbai, Gujarat and South India. It

mainly grows in the tropical and sub tropical areas. It grows well on sandy and well drained soil. Aloe

Vera is it very popular potted plant It is grown in houses for the decoration. Commercial cultivation

and utilization of this plant with the application of technology can be of great value.

Aloevera have long been in use for it host of diseases, particularly those connected with the digestive

system, treatment of wounds, burns and other skin troubles, eye troubles and liver ailments

CHARACTERISTICS &USES PHYSICAL CHARACTERISTICS:

Aloevera grows to a height of 12 to 16 inches. It has a fibrous root system. It does not have

stems. It has thick freshly leaves with sharp lancelets spines, which are up to 18 inches long

and 2 inches wide at the base. Its leaves are even long and triangular in shape. The tissue in

the center of the Aloe leaf contains a gel which yields the aloe gel.. leaves are rich in water

that is why it can survive for years. These leaves have spiky margins and are blotched creams.

The roots of the plant are thick and fibrous. The fruit is the triangular capsule containing

numerous seeds. It is the member of the Lilly family.

An evergreen perennial Aloevera grow at a slow rate. It is in leaf all year, in flower from May

to June. The flowers are hermaphrodite (have both male and female organs).The plant prefers

light (sandy) and medium (loamy) soils, requires well drained soil and can grow in

nutritionally poor soil. The plant prefers acid, neutral and basic (alkaline) soils. It cannot grow

in the shade. It requires dry or moist soil and can tolerate drought

USES & BENEFITS:

• Aloevera is a fairly well known herbal preparation with a long history of use. It is widely used

in modern herbal practice and is often available in proprietary herbal preparations. Aloe Vera

is the herbal plant, used to heal the burn marks. Aloe Vera cures the skin diseases. It can also

be used to remove dandruff from the hair. Aloe Vera is taken internally for the stomach

disorders. The leaves of Aloe Vera are used for the treatment of facial edema or swelling.. fluid

is beneficial in reducing the inflammation and pain. Aloe Vera is used in cosmetics and even in

the food industry. Curacao aloe acts as laxative, which is used against constipation. The fresh

juice of its leaf blades can be applied directly to the ulcers, burns, sunburns, and fungal

infection. Organic Aloe Vera juice reduces acidity. It prevents from fungus, influenza virus,

measles, and high fever.

• It has two distinct types of MEDICINAL USE.

Cont…1. The first one is of clear gel contained within the leaf makes an excellent treatment or wounds,

burns and other skin disorders, placing a protective coat over the affected area, speeding up

the rate of healing and reducing the risk of infection. This action is in part due to the presence

of aloectin B, which stimulates the immune system. To obtain this gel, the leaves can be cut in

half along their length and the inner pulp rubbed over the affected area of skin. This has an

immediate soothing effect on all sorts of burns and other skin problems.

2. The second use comes from the yellow sap at the base of the leaf. The leaves are cut

transversally at their base and the liquid that exudes from this cut is dried. It is called bitter

aloes and contains anthraquinones which are a useful digestive stimulant and a strong laxative.

When plants are grown in pots the anthraquinone content is greatly reduced. Extracts of the

plant have antibacterial activity.

Cont….OTHER USES:

Aloe Vera is a very popular potted plant. It is grown in houses for the decoration. The leaf sap is used to make a soothing and healing moisturizing cream, which is good for the dry skin. It is used in the making of anti wrinkle cream. It is even used in the preparation of shampoos.

BENEFITS: ADigestive System -

Aloevera juice reduces acidity, detoxes, reduces pH levels and alleviates heartburn. Alleviates the Inflammation of the Digestive Tract, which is associated with Crohnics Disease. It also alleviates Constipation. musculoskeleta I System -

Aloe Vera gel applied topically accelerates the healing of Canker Sores (Mouth Ulcers); Decubitis Ulcers (Bed Sores); Burns; Herpes Simplex lesions; alleviates the Itching associated with Hives as well as alleviates Sunburn. Cosmetic Application -

Aloe Vera herb has been known to help in anti-wrinkle creams and make up; it is also beneficial for the hair and scalp. Indoor Application -

Plants have been grown indoors in pots in order to help remove toxins from the atmosphere. It is also unusual in that it continues to release oxygen and absorb carbon dioxide in the dark, making it very suitable for growing in bedrooms. 

RAW-MATERIALS & ITS SUPPLIER

"Raw Material of product is just like bones of human body" Materials are importance in the manufacturing of a product. No

production process is possible without raw material.

Our supplier of raw-material is: The main raw-material is seeds of aloe vera which is available easily

feat: Govt. nursery. The machinery is not important in our firm as its cultivation process, but

for cutting of product it required.

Our supplier of machinery is: Patil machinaries Hubali main market , Hubli

CULTIVATION PROCESS CULTIVATION METHODS:

Aloe Vera plant is propagated through the seed. It prefers a well drained

sandy soil in sunny location. Aloe Vera needs the temperature of above 40

degrees. They should be potted in the spring season and watered carefully

until established. It grows in the arid climate. They should be watered

regularly in the summers. But over watering can kill the plant It also grows

in partial shade. It reaches the maturity in one year when the leaves are

harvested.

Preparation of suitable atmosphere:

Atmosphere or natural climate is important for plantation of Aloevera. It

grows in the arid climate and it prefers a well drained sandy soil in sunny

location. Aloe Vera needs the temperature of above 40 degrees. They

should be potted in the spring season and watered carefully until

established. It cannot grow in the shade.

Process

1. Plantation of seeds:

After the suitable arid climate is prepared now seeds are planted very carefully in well drained soil.

2. After the plantation of seeds in well drained soil it's time to keep care of planted seeds and watered in right time. After the 15 days the seeds are growing and become a plant Plant is growing with slow rate so the maintenance is very careffilly. Plant is average growing after the 8 to 10 months and ready for harvesting.

3. Harvesting:

Now, it's time to harvesting the plant after frilly developed. At this time of cutting the plant should take very care. And with the help of cutting machine it cut.

4. Storage.

After the cutting of plant in proper manner it can store in (6months)

5. warehouse.

Now it's time to pack Aloevera in proper packing. Packing can be made with great care according to the requirement of customer.

PRODUCT DEVELOPMENT

Product development is very important part for the any firm. Unique enterprise is has the capacity to develop their product and put new product to the customer

Unique enterprise deciding to put into action the following step as product development

1. Unique enterprise want to starts is own new retail store in the city.

2. Variety of the new product such as aloevera shampoo, powder, juice etc

TECHNOLOGY DEPLOYED:

If we want to survive in long time into the market for that we have to adopt the new and updated technology. There are certain benefit we get for using technology which are as under.Maintain quality of the product. Lower the production cost. Required less number of labour. Enhance the life of the product. Produced best quality product.

PRODUCT AND SERVICES IN THE PIPELINE

It tells that new innovation and research is on that base some new product is waiting to come into the market and some services also remain to provide is called product or services in the pipeline.

IMPLEMENTATION SCHEDULE

ORGANIZATIONAL PLAN

The organizational plan describes the form of ownership and lines of authority and responsibility of members of new venture.it is also helpful to provides an organization chart indicating the line of authority and the responsibility of the members of organization.

Form of Ownership

There are three basic legal forms of business formation and one new form that is gaining acceptance. The three basic legal form are

1. Proprietorship

2. Partnership and,

3. Corporation

We are going to start the business is the "sole proprietorship firm". proprietorship is a form of business owner who has unlimited liability, controls all decisions, and receives all profits.

Cont….

Size Of Organization

Generally industries are classified into different site based on different factors such as number of employees, investment, limit etc. the government defines industries on the basic of its capital investment.

According to it, industries can be defined as under

1. Small Scale Industry

2. Medium Scale Industry

3. Large scale industry

So far as the definition of SSI is concerned: the maximum investment is of Rs.5 crore

So "unique enterprise" is falls under the category small scale industry.

ORGANIZATION STRUCTURE Term organizing means the process of identifying activities to be performed grouping

these activities into work units, assigning task to job position defining their activity roles and establishing authority - responsibility relationship among them. It involves determination and orderly arrangement of task, function, roles and relation required for achievement of organizational goals.

"unique enterprise" Adopts line type of organization .power flow from top level management to bottom level employees and responsibilities flow from bottom level to top level management.

HR

HUMAN RESOURCE PLANNING

As the blood is necessary in the body likewise workers are also very important to run a big industry. No business enterprise can exist and function without workers. Workers hold a key place in business. The growth of business also depends mainly on the willingness and ability of its workers. Proper hard work of workers helps the business to get near to the success.

IN THE WORDS OF "JAMSHED II TATA"

"WORKERS ARE THE ASSETS OF THE COMPANY, SO MANAGEMENT OF WORKER IS VERY IMPORTANT FOR EACH AND EVERY FIRM."

If the manpower is being properly utilized, the company. can achieve their objective easily and quickly.

Unique Enterprise is the sole proprietorship and also small scale. Therefore it is has only 8 employees.

WAGES AND SALARY

Wages and the payment made to the employees as compensation for the service rendered by them. It is their payment of capability as per their hard work and efficiency. Unique Enterprise gives wages to the workers as

Skilled Rs . 2,000/- to R.3,000/- (Monthly) Unskilled Rs. 1500/- (Monthly)

The term salary refers to the reward to be paid to the employees those who engage in clerical and official work. Salaries are also paid to the white collar employees.

Salary paid to specialized persons in the unit is between Rs. 3000 to 5000 as per their different skill.

MARKETING

MARKETING PLAN

In the marketing plan includes how the company marketed their products and covers the more market in operating stage. It mainly concern about the strategy which they will using so that they can success in the market.

Marketing plan is mainly helpful to know the present market condition and situation by the way of marketing research. It includes the price, product, place and promotion.

CHANNEL OF DISTRIBUTION

Production is made to satisfy the needs of consumer. So it reach to the consumer from whom it is made thus a way through which goods flow from the producer to the consumer is called channel of distribution.

Distribution channel may be defined as a path traced in the direct or indirect transfer of title to product, as it moves from a producer to the ultimate consumer or industrial use.

CHANNEL OF DISTRIBUTION

MANUFACTURER

DEALER

RETAILER

CONSUMER

PROMOTION

Promotion is an important in new product. It refers to the combination of various instruments of sales promotion. It attempts are not made to promote sales continlaisly, some efforts necessary even to maintain the business as its current level. These efforts can be divided in to four groups. Personal sealing, advertising, sales promotion and publicity. The combination of these four collectivity known as promotion mix.

Usually a firm chooses more than one type of promotional tools and the manager of the firm is decide — how he is going to choose the communication medium and bled them in an effective promotion program this firm also uses all the four types of promotion mix's tool in their marketing activity.

Various types of promotion techniques are as under.• Advertising• Sales promotion Public relation Personal selling

Cont…

ADVERTISING

Advertising is an important part of marketing .the main purpose of every commercial organization is to promote sale because it is only one way to commercialize the product. In modern world, no business can survive without advertisement. So advertisement is very important in business. Now advertising has become an essential phase of modern marketing. Pamphlet News paper Magazines Catalogue.

Cont…SALES PROMOTION

Sales promotion is a bridge between advertising and personal selling. Sales promotion consist of displays, shows exposition, demonstration and other special efforts such as bonus, off season discount, coupons, diary, ball pen, banner, clock, bag etc. there are two type of sales promotion. Middlemen sales promotion Consumer sales promotion

This firm gives high sales promotion of both the parties middlemen sales promotion and as well as consumer sales promotion is given below.

MIDDLEMEN SALE PROMOTION Free advertising material Buying allowance discount Credibly facility Banner

CONSUMER SALES PROMOTION Diary Ball pen Bag Wallet

PUBLIC RELATION Public relation have now become an important markering function the total

process of building, goodwill towards a business enterprise an securing a bright public image the company is called public relation. It credits favorable atmosphere for conducting business. There are four group of public relation. Share hold.-

Customers Employees The community

TARGET MARKET There target market is the very first important thigs that has to be clear in the mind

of the seller. Market is the that important part from where the sales is generated and if the right target is fived and achieved it become very much helpful to the seller to formulate the marketing strategy for their product

The market for the unique enterprise is the very wide and the firm is target the their customer as follows

1. major pharmaceutical company

2. small business unit

3. house made product business unit•  

PRICE DETERMINATION

Price of the product simply refers to the value of goods expressed in terms of money. Hence we can conclude that price of product is given to meet all the expenses and profit percentage through product.

Price of product is decided by considering various factors such as: Raw Material Processing Expenses Government Policy Packing & Labeling Transportation Marketing Expenses

So, the price of Aloe Vera is net fixed which is approx. R. 300/- per kilogram.

ADVERTISEMENTAdvertising is one of the most common tools companies use to direct

persuasive communications to target buyers aild publics. Advertising can be defined as follows:

Advertising is ally paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor.

In developing an advertising program, marketing managers must always start by identifying the target market and buyer motives.

So for this reason Unique Enterprise advertise through Newspaper, Magazines, Posters,

METHODS OF SELLING UNIQUE ENTERPRISE will sell their product direct to the customers as per

their order. Customers of unique enterprise are some pharmaceutical company, cosmetic manufacturing company, and export directly overseas.

Now by seeing the modern trend of buying and customers we have also developed our website so that customers can give order as per their requirements and choice online.

MARKET REQUIREMENT

Market can be exist any place and any time but main thing is that the basic requirement should be fulfill than and than market is come to existence. There are certain factors which are as under.

We are ready to provides all the market requirement to the market. Customer availability Suppliers of product Transportation facilities Market structure Trade of commerce

MARKET CONDITION

Due to change in the economic condition the market condition also change so every new entrant must know the market condition before entering into any market. Today there is a cut-thought competition is prevailing into the market so we want to survive into that for that we have to analyze the market condition and that base we have to do our operation.

We analyze the market on that base today demand of the shampoo is at the toppest level so we haven't problems of customers but we are provides best quality product so we can got more market. We analyze this factor. Pricing strategy Demand of the product Customer preferences Market position Competition

 

MARKET EXPANSION

Market expansion is a wide term it concerns the it includes all the business strategy of the business. Market expansion means to cover mare and more market share. When a particular product is successful in one market so we have to think that we should also launch the same product in another market also. Same way we also planned to launch the same product in other market as well.

Still now we have planning to do our operation in our region only but when we aware about market condition of the others market then we are ready to open our door for global customers as well.

FINANCE

TOTAL CAPITAL INVESTMENT

The total capital means in beginning of the unit totally how much capital should be need. It refers to the capital, which must be in hand while starting the unit.

The following table shows the total capital investment in "unique enterprise"

SR. NO. PARTICULARS AMOUNT (Rs.)

 01 Land 3,00,000

 02 Building 70,000

 03 Machineries 20,000

 04 Bore well 35,000

 05 Pump set 20,000

 06 Pipeline 18,000

 07 Working capital 4,59.500

  Total 9,22,500

APPLICATION OF FUND INVESTMENT IN FIXED ASSETS

MACHINERY: • The unique enterprise does not require costly machinery. But due to the modern era new and

latest technology should be used and be utilized. The cost of machinery will be approx. Rs. 40,000 and details of machinery are as under:

LAND:

The unit has purchased 5 acer lands at the cost of Rs. 60,000 per Acer and its total cost is Rs. 3.00,000.

BUILDING:

It has constructed a building. It has been to construct like an office, store room etc. likewise in order and the cost of it has been Rs. 70,000.

PARTICULARS AMOUNT (Rs.)

Cutting Machine 10,000

Packing Machines (2) 10,000

Total 20,000

FIXED CAPITAL REQUIREMENT

INVESTMENT IN WORKING CAPITAL:

a) RAW MATERIAL:

In type manufacturing the fixed assets are not much required but major part of working capital is required for raw material. The total investment in raw material is Rs. 3, 60,000

Cont….b) WAGES & SALARY:

In every manufacturing unit the workers are playing main role in producing and fulfilling the production to convert it into demand. In this unit also the workers are main element. It requires both skilled and unskilled labors. So the cost of wage and salary is also higher.

c) OTHER EXPENSES:

Expenses for the whole year are as under:

Variable cost = Raw-material + wages & salary + other expenses= 1, 86,000+2, 10,000+63,500= 4, 59,500

FINANCIAL ARRANGEMENT

• Finance is the life blood of any unit. Finance is playing vital role in the modern economy of the any unit.

• The total capital required is Rs. 9, 22,500 that is meet by the Govt. loan, Bank loan & own contribution. For the establishment of unit till at the end finance is needed Aeach & every step. So the finance is the most considerable factor.

• under the scheme 20% subsidy is given by govt.

COST OF PRODUCTION

ANALYSIS OF INCOME & EXPENDITURE

BREAK EVEN POINT &MARGINAL COST STATEMENT

BREAK EVEN POINT (B.E.P.)• The main motto of every business and industry firm is

maximization of profit because profit is taken to be best measure of its success profit should be properly planned.

• B.E.P. is that specific level of activity which comes when volume of sales revenue equals total cost. Thus, the Break Point Analysis establishes the relationship among the cost of production, volume of production and the profit

• The B.E.P. may therefore be taken as the one indicating the minimum level of production and sales which the firm has to undertake in order to be economically.

MARGINAL COST STATEMENT

Sales Forecasting AND B.E.P Analysis

Sales For 1st Year 8,55,000/-Variable Cost 4,59,500/-

Contribution Ratio 3,95,500/-

BEP= FIXED COST/CONTRIBUTION RATIO = 4,63,000/3,95,500 =1.2 yearThere fore we expect the BEP to be achieved in

1.2year.

THANK YOU