bpa agm 2016 dropzone owners and operators meeting
TRANSCRIPT
2016 BPA AGMMARKETING YOUR DROPZONE
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YOUR MARKETING TOOLBOX
WOMM SEO AdWords
E-mail MarketingSocial Media
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why should we change our mentality? • who our customers are • how they communicate
• how we get information
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Who our customers are.
MILLENNIALS.#BPA2016
Born between 1982 - 2000
Largest generation in the world - 80 million in the US
Millennials: What You Should Know
Most educated generation in history.
Digital Natives - not needing to adapt to the internet age.
No rush to get married. Only 26% are married.
Liberal, independent thinkers
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Millennials: What You Should Know81% are on Facebook
55% have taken ‘selfies’
Only 19% say people /businesses can be trusted.
High levels of student debt, poverty & economic hardship.
78% would spend money on an event over buying something. #FOMO
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We’re addicted.
How We Communicate and get information.
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WORD OF MOUTH MARKETING
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Companies Embracing Change
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Our Customer’s Experience
Needs graphic
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20 DZ CUSTOMER TOUCH POINTS
Road Signs Car Park Check-In Training
Website PhoneSocial Media
JumpsuitsInstructor Videographer Plane
Ascent Free Fall Wait Time for Media
Media Closing
Wait Times Bathrooms Hangar Snack Bar
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GOOGLE & SEO
KEY SEO ELEMENTSKeywords & Site Optimization
skydive or skydiving?
title tags meta-descriptions
H1body copy
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KEY SEO ELEMENTS
Local Citations
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KEY SEO ELEMENTSContent Creation
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KEY SEO ELEMENTSLink Building
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SEOWEBSITE
TOOLS
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ENGAGEMENT
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11 POWER RULES 1. HUMOR
2. UNIQUE PHOTOS
3. SUNRISE / SUNSET
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11 POWER RULES 4. INSPIRE & BE POSITIVE
5. DON’T BE NEGATIVE
6. BE SEINFELD
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11 POWER RULES 7. PHOTO ALBUMS
8. COUNTDOWNS
9. COMPELLING VIDEO
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11 POWER RULES
10. YOUR PEOPLE
11. OPEN ENDED ?s
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HUMOR
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HUMOR
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UNIQUE PHOTOGRAPHY
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UNIQUE PHOTOGRAPHY
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UNIQUE PHOTOGRAPHY
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SUNRISE / SUNSETS
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INSPIRE
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DON’T BE NEGATIVE
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SEINFELD OBSERVATION
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PHOTO ALBUMS
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COUNTDOWNS
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COMPELLING VIDEO
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SHOWCASE PEOPLE
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SHOWCASE PEOPLE
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Quality of Content
Artistic, non-commercial
Ideal for organizationswishing to showcase their values.
Authentic
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E-mail Marketing
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On the web: http://dropzone.marketingFollow me: facebook.com/dropzonemarketing
Presentation: slideshare.com/#BPA2016