boxpark shoreditch marketing brochure 01
TRANSCRIPT
BOXPARK SHOREDITCH
INTRO [1] THE CONCEPT [2] THE AREA [3] DIRECTIONS [4]
EVENTS [5] GALLERY [6] MARKETING [7]
DETAILS [8]
CONTENTS
BOXPARKSHOREDITCH2012
NOT SOME RuN-Of-THE-MALL SHOPPING CENTRE. IT'S A LIVING, fERTILE COMMuNITY PACKED wITH TALENT, INNOVATION AND ATTITuDE THAT PuTS CREATIVITY AND fASHION BACK wHERE THEY BELONG: ON THE STREET.
HOME TO MORE THAN fIfTY CAREfuLLY CHOSEN fASHION, ARTS AND LIfESTYLE BRANDS. BOXPARK IS A RETAIL REVOLuTION – THE wORLD’S fIRST POP-uP MALL
BRANDS
R
ThE CONCEpTBOXpARK iS A fRESh RETAil REvOluTiON fROm ROgER WADE, CREATOR Of BOXfRESh AND fAShiON BRAND CONSulTANCy BRANDS iNCORpORATED, iN pARTNERShip WiTh REAl ESTATE DEvElOpERS hAmmERSON AND BAllymORE.
BOXpARK STRipS AND REfiTS ShippiNg CONTAiNERS TO CREATE uNiquE, lOW COST, lOW RiSK, ‘BOX ShOpS’. puT ThEm TOgEThER WiTh A uNiquE miX Of iNTERNATiONAl fAShiON, ARTS AND lifESTylE BRANDS, gAllERiES AND CAféS AND yOu’vE gOT ThE WORlD’S fiRST ‘pOp-up’ mAll – SO NAmED BECAuSE iTS BASiC BuilDiNg BlOCKS ARE iNhERENTly mOvABlE: ThEy CAN, AND Will, liTERAlly pOp up ANyWhERE iN ThE WORlD!
BOXpARK iS RADiCAl STuff. iT’S NOT SOmE RuN-Of-ThE-mAll ShOppiNg CENTRE. iT'S A liviNg, fERTilE COmmuNiTy Of BRANDS pACKED WiTh TAlENT, iNNOvATiON AND ATTiTuDE ThAT puTS CREATiviTy AND fAShiON BACK WhERE ThEy BElONg: ON ThE STREET.
BOXpARK iSN’T juST WhERE yOu ShOp. iT’S AN iNSpiRiNg AND ENjOyABlE plACE TO DROp iN AND hANg OuT. iT’S WhAT A REAl BRAND EXpERiENCE ShOulD BE All ABOuT.
BOXPARK ISN’T INTRuSIVE OR INVASIVE. wHEREVER IT POPS uP, IT fITS IN, jOINS IN AND CONTRIBuTES TO THE COMMuNITY. BOXPARK AIMS TO BECOME PART Of THE fABRIC Of LOCAL LIfE BY ADDING COLOuR, CREATIVITY AND LIfE Of ITS OwN.
Why lONDON?ThE lifEBlOOD Of ThE WORlD’S CREATivE iNDuSTRiES - ART, muSiC, fAShiON AND mORE - flOWS OuT Of lONDON, ThE TRuE CApiTAl Of STREET STylE. iT’S A CiTy WiTh A TRADiTiON Of TAKiNg RADiCAliSm TO iTS hEART: ThE hOmE Of iD mAgAziNE, Of viviENNE WESTWOOD, AlEXANDER mCquEEN AND SOmE Of ThE BEST muSiC iN ThE WORlD.
AND Why ShOREDiTCh?if lONDON’S ThE SOuRCE Of ThE WORlD’S CREATivE lifEBlOOD, ShOREDiTCh iS ThE CREATivE hEART Of lONDON – A BREEDiNg gROuND fOR iDEAS, WhERE ThE OuTSiDERS, ThE RENEgADES AND ThE RADiCAlS ARE mAKiNg STuff iNTERESTiNg By mAKiNg iNTERESTiNg STuff.
ThE fiRST BOXpARK iS RighT WhERE iT ShOulD BE. NOWhERE iN ThE WORlD COulD BE mORE fiTTiNg ThAN DiRECTly OppOSiTE ShOREDiTCh hOuSE AND ThE NEW ShOREDiTCh high STREET STATiON AND WiThiN WAlKiNg DiSTANCE Of BRiCK lANE, SpiTAlfiElDS, hOXTON, AND OlD STREET.
ONCE hOmE TO ThE TEXTilE iNDuSTRy, ShOREDiTCh iS NOW ThE SETTiNg fOR ThE ‘SiliCON ROuNDABOuT’, gAllERiES, fAShiON ShOWROOmS, BARS, CluBS AND hip hOTElS. iT’S WhERE NEW mEDiA BuSiNESSES RuB ShOulDERS WiTh BRiCK lANE, pETTiCOAT lANE, COlumBiA ROAD AND SpiTAlfiElDS mARKETS AND ThE OlD RAg TRADE’S REmNANTS.
ThE gOODSyARDBOXpARK iS lOCATED AT ThE gOODSyARD, A 4.7 hECTARES SiTE AND fORmER RAilWAy gOODSyARD, WhiCh hAS BEEN uNuSED fOR OvER 40 yEARS AND liES BETWEEN ThE NEighBOuRhOODS Of ShOREDiTCh, SpiTAlfiElDS, AND TO ThE NORTh Of ThE CiTy Of lONDON.
ThE SiTE Will BE DEvElOpED iN pARTNERShip BETWEEN hAmmERSON AND ThE BAllymORE gROup AND ThE REgENERATiON hAS ThE pOTENTiAl TO DElivER up TO 2000 NEW hOmES, OffiCE SpACE fOR BOTh lARgE ORgANiSATiONS AND START up ENTERpRiSES, RETAil AND lEiSuRE fACiliTiES, AND up TO 1.7 hECTARES Of NEW puBliC OpEN SpACE.
DRAyS WAlK
ShOREDiTChhigh ST
RIVINGTON GRILL
WHITE CUBE
SCP
HOXTON STUDIOS
THE BRICKLAYERS ARMS
SHOREDITCHHOUSE
TRUMANBREWERY
VIBE BAR
LOUNGE LOVERSTEA
BUILDING
BIG CHILLBAR
THE LIGHT BAR
THE DINNER
THE OWL & THE PUSSYCATBOUNDARY
CARGO
THE DRAGON BAR
BAR MUSIC HALL
CANTALOUPETHE GRIFFIN
THE HOXTONTHE HOXTONPONY
ALBION
THE REDCHURCHBAR
LES TROIS GARçONS
OlD ST C
hAR
lOTTE R
D
BRiC
K l
ANE
RiviNgTON ST
gREAT EASTERN ST
hACK
NEy RD
COmmERCiAl ST
BiS
hpSg
ATE
BEThNAl gREEN RD SClATER ST
hOXTON SquARE
COlumBiAROAD
livERpOOl STREET
OlD STREET
SpiTAlfiElDS
ShORED
iTCh
hig
h ST
ShORED
iTCh h
igh S
T
ThE AREA
WEll-CONNECTEDShOREDiTCh iS iNCREDiBly ACCESSiBlE - WhEREvER yOu’RE COmiNg fROm.
TuBEShOREDiTCh high STREET [1miN]
livERpOOl STREET [10miN]
OlD STREET [10miN]
NATiONAllyRighT NEXT TO ThE NEW ShOREDiTCh high STREET TuBE STATiON, AND 10 miNS WAlK TO livERpOOl STREET AND OlD STREET STATiON.
TRAiNSlivERpOOl STREET [10 miN]
lONDON BRiDgE [21miN]
viCTORiA [34miN]
EuSTON [26miN]
pADDiNgTON [39miN]
iNTERNATiONAllyiT’S A STONE’S ThROW fROm livERpOOl STREET STATiON WiTh OvERgROuND AND uNDERgROuND liNKS TO All lONDON AiRpORTS – WiTh lONDON CiTy AiRpORT juST A fEW STOpS AWAy.
AiRpORTSlONDON CiTy [32miN]
gATWiCK [58miN]
STANSTED [60miN]
hEAThROW [70miN]
luTON [70miN]
TRAvEl TimES hAvE BEEN CAlCulATED ON ThE Tfl jOuRNEy plANNER BASED ON A TRAvEl TimE Of 1pm
BEThNAl gREEN ROAD
EvENTS AT BOXpARK
gAllERy AT BOXpARK
mARKETiNg
mARKETiNg
mARKETiNg
6586578954368567
pRESS
BOXPARKSHOREDITCHDETAILS
10 11 1204 05 06 07 08 13 14 15 16 17 19 20 21 28 29 3018 22 23 24 25 26 27 31 32 33 34 35 39
40
41
38
37
36
plANS
gROuND lEvEl
BEThNAl gREEN RD
ShOR
EDiT
Ch hig
h ST
DECK lEvEl
BEThNAl gREEN RD
ShOR
EDiT
Ch hig
h ST
03
02
01
10 11 1204 05 06 07 08 09 13 14 15 16 17 19 20 21 28 29 3018 22 23 24 25 26 27 31 32 33 34 35 39
40
41
38
37
36
42
43
58
59
61
46
47
48
49
50
51
52
53
54
55
57
56 6044
45
BOXDimENSiONS
40' hi-CuBE STEEl DRy CARgO CONTAiNER
fAShiONSiNglE uNiT
DOuBlE uNiT
TRiplE uNiT
fOOD AND BEvERAgESiNglE uNiT
DOuBlE uNiT
EXTERiORlENgTh WiDTh hEighT40'0" 8'0" 9'6"12.192 m 2.438 m 2.896 m
iNTERiORlENgTh WiDTh hEighT39'5 45/64" 7'8 19/32" 8'9 15/16"12.032 m 2.352 m 2.69 m
8fT iNTERNAl OpENiNg
8fT iNTERNAl OpENiNgS
40fT iNTERNAl OpENiNg
RETAil AgENTBRiANT ChAmpiON lONg
CONTACTAgEE jOhNSTONSAlES AND mARKETiNg mANAgERT +44 (0)207 033 2899m +44 (0)7899 [email protected]: BOXpARK03
WWW.BOXpARK.CO.uK
COpyRighTAll COpyRighT, pATENT, DESigN RighTS AND iNTEllECTuAl pROpERTy RighTS EXiSTiNg iN OuR DESigNS AND pRODuCTS AND iN ThE imAgES, TEXT AND DESigN Of OuR WEBSiTE / mARKETiNg mATERiAl ARE AND Will REmAiN ThE pROpERTy Of BOXpARK lTD AND BRANDS iNCORpORATED lTD.
pATENT AppliCATiON NO 1012940.1
COME jOIN THE REVOLu-TION2012