Predicting the Future with Social MediaBox Office PR

Join theConversation!by: Brandon Bowman

Social media has taken the internet by storm. Before the internet, computers were mostly useless. Before social media, the internet was for porn (as the Avenue Q proudly declares)

content of every tweet and use algorithms to decide if those tweets could predict what people think about certain movies..

basis anyway. Social media is so pervasive that we want it on our phones. Pause. You may be thinking, “No, I don’t really do social media on my phone.” Research shows that more and more consumers want to be hyperconnected to those around them. Enter the status.

Ever tweeted from your phone? Is 40404 a common text? What about changing your Facebook status from your phone? Is 32665 familiar?

Well, reseachers from HP Labs, a division of Hewlett Packard, decided to take a look at the

Anyway, the internet has become a conversation. No, truly it has. The internet, now more than ever, is incredibly popular because of the incredible opportunities it provides for connecting with our friends.

Now that social media -- Facebook, Twitter, Blogs -- have invaded our lives, we as consumers are ready to connect talk about the products we purchase and choose on a dialy

What are you doing?

So, we should take a look at what they think and ask some key questions about when it will not work. Understanding Twitter is easy: it’s a top-of-the-mind sounding block. There is a certain sense of “no-holds-barred around it. But why? We don’t really think ahead about our specific tweets and their impact.

What does YOUR network look like?

So, they found that their formula predicted Box Office grosses with a 97 percent accuracy.

T H A T ’ S I N C R E D I B L E .

No function, in all of the effort that goes into predicting Box Office performance, has ever come close to a consistently accurate prediction. It will put analysts out of business.

Problem It predicts the gross numbers a few days before release.Now, while this information is interesting, it isn’t necessarily useful. Marketers for these movies will want to find out these predictions weeks, maybe months in advance. Why? Because they can tweak their campaign if needed.

Problem Hype can be misleading... because people are lazy.Sometimes, the hype may not turn out in actual attendance. Public Relations professionals and marketers now wisely know that someone’s intent does not always lead to his behavior. So, if too many someones are “Excited to see the new #Pixar movie. They’re they best,” and then don’t actually see the movie, a financial surprise is in store.

Is that what she had said?!