Bowling Green State University Annual Report 2016-2017

“AMAze Yourself”

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Table of Contents Executive Summary 2

Goals and Ranking 3

2016-2017 Corporate Partners 3

Professional Development 3

Community and Social Impact 9

Fundraising 11

Membership 13

Communications 14

Chapter Operations 16

Financial Statement 18

Schedule of Events 19

Summary 20

Mission Statement

“BGAMA strives to professionally prepare all members for post-graduation through the development of leadership,

communication, creativity, problem-solving skills, and marketing knowledge by combining academics with real-world

experiences.”

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Executive Summary Welcome to the 2016-2017 Bowling Green State University American Marketing Association (BGAMA) Annual Report. This year’s theme, entitled “AMAze Yourself,” has been the quintessential piece that has continued to propel this organization even farther forward. This organization’s pursuit of excellence has resulted in another fantastic year as we continue to help members “AMAze” themselves. We have experienced great successes this year, among many trials and tribulations. Serving one of the youngest executive teams in history, and being the youngest President to have led this group, the learning curve was incredibly steep. I am extremely proud of this team, as we have overcome great adversity and continued the great success of this organization. Taking the helm from a veteran executive board, our ambitious young team took on implementing multiple new initiatives and programs. A few of these activities and and programs were:

New Divisional Structure: Designed to create four diverse areas of our organization that

allow members to get directly involved within different views of marketing.

BGBAMF: A sub-organization/division that is only the beginning of our own creative

marketing firm. Consisting of a collaboration with the school of VCT and the college of

the Arts, BGAMA is thrilled to begin this venture.

Athletic Department Partnership: Our organization had the opportunity to partner with

the department of athletics to design our own clothing line. With further testing and

refinement, we plan on launching a new fundraising campaign all across BGSU.

BGAMA Metric System: With our new Analytics team underneath the BGAMA

umbrella, we are very excited to turn a new page in organizational management and

chapter operations.

These initiatives above are only a few of the many great accomplishments throughout this year, and those of which I am extremely proud of. My experience leading this group has been fantastic, but none of these accomplishments would be possible without the help of an amazing support team, all featured at the conclusion of the report. Our group overcame all odds this year, and I know that our organization will continue to achieve great things into the future. We are the Bowling Green American Marketing Association, and we are committed to continued excellence for the sake of all our stakeholders. We greatly appreciate your continued support of BGAMA,

Wade P. Schimmoeller - BGAMA President 2016-2017

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Goals and Rankings Our report is a thorough representation of our chapter’s hard work and accomplishments throughout the 2016-2017 academic year. Each result of our goals will be rated according to the following rating system:

= Exceeded Expectations

= Met Expectations

= Almost Met Expectations

= Far Short of Expectations

= Failure

Professional Development

Our Professional Development initiatives have all been made possible through our fantastic relationships with our Corporate Partners.

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As our mission statement presents, providing our members with outstanding professional development opportunities is the foundation of our organization. Throughout this year we have placed a high priority on professional development, as our chapter has done a fantastic job. This is a topic that our chapter will again be presenting at the 2017 AMA International Collegiate Conference.

Case Competition

A fantastic way to pair up younger and older members to take on this national competition. Learning, understanding, and applying these concepts are a core part of our value proposition, and provide immense value to our members. Objectives:

Establish a team of 5 BGAMA members paired with 1 faculty advisor to effectively compete.

Results:

A team of 6 BGAMA members paired up with 1 faculty advisor and successfully completed the eBay case competition. The team was unsuccessful in placing as a finalist.

BGSU Sales Competition Provide sales skill-building opportunities to all BGSU students in a one-on-one role-playing scenario that follows a technical case study Objectives:

Provide simulated sales experience to interested students

Register 40 students to participate in the competition

Select 2 finalists to participate in the National Collegiate Sales Competition

Results:

Created a sales experience through two simulations, one for each round

Recruited 48 students to compete in the competition

Derwin Pritchett and Sara Scacchi, the 1st and 2nd place winners, are going to the National Collegiate Sales Competition to compete this year. They are receiving personal coaching sessions from our corporate partners and faculty advisors.

BGSU Professional Sales Job Fair Host a job fair with corporate partners to provide BGSU Sales Competition participants and BGAMA members exclusive networking opportunities Objectives:

Recruit 20 companies to participate in a Professional Sales Job Fair to

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provide BGSU students networking opportunities with interested companies

Provide corporate partners with opportunities to recruit exceptional candidates for internships

Generate 3 new internships as a direct result of the Professional Sales Job Fair Results:

Recruited 25 companies that participated in the Sales Job Fair

Provided 133 BGSU students with networking opportunities with interested companies

BGSU Sales Competition Awards Banquet Host a professional event honoring the achievements of the BGSU Sales Competition participants Objectives:

Provide the BGSU Sales Competition with a well-planned banquet to showcase the talent of each competitor

Results:

Provided the BGSU Sales Competition with an AMAzing banquet to showcase the

talent of each competitor

Proudly hosted 88 students, faculty, and corporate partners at the banquet to

celebrate the success of our participants

Brand Marketing Director of Marathon Petroleum, Mr. Bill McCleave, served as the

keynote speaker of the event.

Sponsor Marketing Workshops Providing current and prospective members with exclusive opportunities with employers is a core value and asset that we provide. This will introduce members to exciting career paths and industry options highlighted through our Corporate Partners. Objectives:

Host 2 employer spotlight

workshops that focus on

topics outside of sales

Record at least 15

members attending each

event

Results:

To date, BGAMA has

supported 10 workshop

events exceeding our

original goal by a total of

8. We are extremely proud of our commitment to the development of our students.

Average attendance at these events was 24 students, exceeding our goal of 15 by 9

students per event.

Event Date Attendance

Owens Corning 11/1/16 31 Speedway LLC 11/2/16 22

Cooper Tire 11/8/16 36

Fastenal 11/16/16 20

Libbey Glass 12/6/16 27

Therma-Tru Doors 1/25/17 14

Owens- Illinois 1/31/2017 25

Marathon Petroleum 2/1/2017 17

Thomson Reuters 2/22/2017 Upcoming BDI 4/12/2017 Upcoming

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Personal Branding Workshop Series Helping members develop and polish their brand relates back to our core mission of assisting the overall career development of our fellow students. Objectives:

Support 10 members with their resumes, business cards, personal websites, social media consulting, and other media to aid in their professional image

• Host 4 workshops outside of general meetings Results:

BGAMA is proud to announce that 13

students have enrolled in the following 4

workshops to assist in their development

Workshops include presentations from the

Business Career Accelerator, and Michelle

Evans from Evans Home Loans

Event Date

Workshop 1: Discovering Your Brand 2/9/17 Workshop 2: Build Your Pathway to Success 2/16/17

Workshop 3: Create Your Representation 2/23/17 Workshop 4: Communicate Your Brand 2/30/17

Corporate Partner Supplementation Continuing to grow and maintain our sponsorship is essential to the growth and development of our organization. Their expertise, patience, and overall support toward our members is our most valuable asset. Objectives:

Generate an additional 2 sponsors for the benefit of the organization

Enhance current relationships with sponsors to provide more value

Result:

BGAMA is excited to announce that we have generated 4 new corporate partners

during this academic year: Speedway LLC, BDI, Target, and Therma-Tru Doors,

surpassing our goal by 2.

Rent College Pads Marketing Partnership Partnering with start-up companies such as Rent College Pads is a great way to utilize our resources and involve members with real-life marketing campaigns.

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Objectives:

Recruit 3 general members to plan and implement a marketing campaign

Execute 10 of 13 requirements, per our agreement

Results:

Recruited 5 general members and one board member to lead marketing campaign

Successfully completed 13 of 13 requirements, surpassing our goal of 10

Fully launched Rent College Pads to the entire BGSU campus and surrounding area

Professional Development Trips Professional Development trips allow our members to take advantage of exclusive networking and skill-building opportunities outside of BGSU. Objectives:

Organize 1 professional development activity during the 2016-2017 academic year

Send 10 general members for this visit

Results:

BGAMA planned 2 separate professional development events outside of BGSU, with

an average attendance of 12 members

Sent a group of 12 members to the Quicken Loans headquarters, located in Detroit,

for a Sales Workshop on November 11, 2016

BGAMA will host 12 members to travel to the AMA International Conference on

Wednesday, March 15, 2017; a trip made possible through our successful

fundraising initiatives

Bowling Green Business Advertising, Marketing and Film (BGBAMF)

This objective was not yet created at the time of our chapter plan. This organization provides BGAMA with an exclusive branding organization that produces film advertisements, promotional materials, and future consulting services for the benefit of the organization. Objectives:

Designate 1 BGAMA member to pioneer a fully functioning advertising agency

Reach out to the College of Arts to promote creative opportunities to Arts students

Launch promotional campaigns for the benefit of the organization

Results:

We are incredibly proud to announce the beginning of this advertising firm, thanks to

one of our dedicated team members.

BGAMA successfully partnered with 3 film students and 2 Visual Communication

Technology students to build a new advertising agency.

BGAMA plans on continuing to grow this organization, and using it to further serve

the surrounding community.

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Executive Board Mentoring

Having fantastic executive board mentorship is a great opportunity for members to get involved with the organization and meet upperclassmen. This was a goal that was not featured in our chapter plan, but deserves recognition in our annual report. Objective:

Pair up 10 general members with executive board members as mentors

Result:

15 general members paired up with our board members for exclusive consulting

services throughout this year. BGAMA is very proud of our positive impact within

our community and membership populations.

Additional National Competitions and Activities A goal and initiative that was not listed on our Chapter Plan, BGAMA has and will be participating in the following AMA National activities. Objective:

Leverage the AMA sponsored competitions throughout the year and during

AMAICC to benefit our members

Results: BGAMA competed in the following competitions: Chapter Plan competition,

Annual Report Competition, AMA Collegiate Case Competition, Outbound Sales

Competition, Marketing Week, Perfect Pitch Competition, AMA International

Sales Competition, and the Chapter T-Shirt Competition.

BGAMA held Marketing Week over October 3-7, 2016, hosting 5 events featured

below:

Event Date

Case Competition Overview 10/3/16

Staff Networking Dinner 10/4/16

Marketing Yourself Workshop 10/5/16

Faculty Game Night 10/6/16

Marketing Faculty Appreciation Breakfast

10/7/16

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Marathon Company Spotlight

Rent College Pads Union Promotion

Alumni Mentorship Program

Our alumni serve as the foundation of this organization, and we are proud to establish and maintain relationships with BGAMA alumni. Objectives:

Provide 10 members with alumni mentors

Enhance member’s knowledge of future career paths by utilizing our alumni

connections, who have experience in related fields

Results:

BGAMA is proud to announce that we paired 10 members with current alumni from

our Marketing Advisory Council within the College of Business.

Students have successfully met with their mentors, and began to further improve

their career development.

Community and Social Impact Community Engagement is an integral part of our organization; it allows our team to reach out and benefit others in the surrounding area. This year, BGAMA has continued to give members excellent opportunities.

Professional Outreach Campaign to Student Organizations

We strive to assist other organizations throughout our community, and this campaign is a fantastic initiative to increase this involvement. Objectives:

Generate 3 partnerships with other student organizations

Host 1 event with each respective organization

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Results:

BGAMA successfully paired up with 6 other organizations, including the Business

District in the College of Business, Gamma Iota Sigma, American Institute of

Graphic Arts (AIGA), Dallas Hamilton School of Entrepreneurship, BGSU School of

Arts, and Sigma Lambda Beta fraternity.

Our relationship with these organizations resulted in additional participants beyond

our 12 members for the Quicken Loans trip, as well as supplemental workshops.

Engaging with other student organizations was so successful that Quicken Loans

provided a full-size tour bus for our trip.

In addition, BGAMA is hosting a speaking event featured on April 6, 2017, in

collaboration with AIGA and the Dallas Hamilton School of Entrepreneurship.

Corporate Volunteering Program

Partnering with corporate sponsors is an excellent opportunity and has fantastic potential to assist in the networking opportunities for our members. Objectives:

Collaborate with 2 corporate sponsors to create one-on-one volunteering events for

members

Host 2 volunteering events

Record 15 percent member involvement in both events

Results:

Our chapter successfully collaborated with 2 corporate partners.

We mutually determined our best strategy was to contribute to the causes that they

support. Both Corporate Partners agreed to match our contribution. To date,

BGAMA has given $500 to partner charities of both Thomson Reuters and Quicken

Loans corporation. The corporate match brings the total to $1,000.

Community Service

Our Community Service initiatives allow BGAMA to actively participate and contribute to the betterment of surrounding communities and organizations. Objectives:

Record 100 hours of community service throughout the year

Have a minimum of 5 volunteers per event

Results:

BGAMA has recorded a total of 114 service hours to date, and have recorded an

average of 3.9 volunteers per event

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BGAMA Andrew Ludwig Presidential Scholarship A BGAMA tradition in recognition of a past president, our Presidential Scholarship honors a BGSU student who displays great leadership potential, is need-based, and is not a BGAMA member. Objectives:

Award 1 select student with a $250 academic scholarship

Results:

Applications for the Andrew Ludwig Presidential Scholarship are due March 1. A

team of 5 board members and 2 faculty advisors will select and award the

scholarship at our Annual Banquet on April 20, 2017.

Fundraising Earning money and supporting our organization financially is a top priority. Active fundraising initiatives allow for our members to gain real-world experience and prepare for life post graduation. Our chapter was highly successful, achieving a total result of $19,746.05 which widely exceeded our expectations.

BGSU Spot-Funding Initiative Applying for spot-funding is a fantastic experience for our executives. Preparing and delivering a professional proposal allowed BGAMA to take full advantage of available funding. Objectives:

Apply for spot-funding to assist with professional development initiatives

Earn $1,000 for the organization

Continue long-lasting relationship with and funding from the university

Results:

BGAMA proudly accepted $5,400 from the Student Budget Committee, which greatly

exceeded expectations, and greatly increases funds. Our generous allocation was due

Event Volunteers Hours

MLK Volunteer Day 2 16

Friday Night Lights Volunteering 4 8

FrostBite 5K Event 3 6

H20 Church Service Initiative 5 15

City of Bowling Green Celebration 6 18

BGSU Library Fundraising 3 6

MadAve Collective Renovation 2 10

Bowling Green Park Service Trash Pickup

10 20

Father Daughter Dance Night 5 15

Total

114

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to BGAMA’s track record of success within the University and from long-term success

competing internationally.

Athletic Wear Sales Drive Continuing to grow our fundraising initiatives is crucial to future success. Featuring a new partnership with the Department of Athletics, BGAMA successfully purchased and sold authentic Nike clothing. We kept our margins low with this first trial order, with revenue of $1,896.06. Objectives:

Raise $500 for the organization by end of academic year

Increase brand awareness for BGAMA and the Athletic

Department

Results:

BGAMA is proud to announce a successful partnership with the

Department of Athletics and Nike, along with creating our own apparel line

Our target market was the Marketing Department, our members, and students in the

College of Business. Now that we have this new program in place and our beta test

was successful, we’re developing a strategy to sell our branded apparel to our large

alumni base.

Corporate Partner Contributions Maintaining long-lasting relationships with our Corporate Partners has led to a fantastic year in fundraising toward the development of the organization. A goal not reported in our Chapter Plan, these contributions deserve immense recognition in our chapter’s annual report. Objectives:

Maintain relationships with all Corporate Partners and foster fundraising

opportunities

Collect $5,000 on behalf of the organization

Results:

BGAMA collected $12,450 through successful relationships with our Corporate

Partners.

Corporate Fundraising Partnerships

Serving corporate partners and other companies has been a great way for BGAMA to get members involved. Objectives:

Form 2 new partnerships

Create new, cohesive relationships with companies (outside of current sponsors)

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Results:

BGAMA partnered with Rent College Pads to raise funds for the organization.

Upon successful completion of all requirements, BGAMA was, unfortunately, not

paid for our results. Lesson learned: Fully investigate future fundraising partners.

Membership Membership is high priority within our organization, and we continue to strive to provide an active learning environment for all members. Through social events, professional development events, real-world projects, and applications, our chapter continues to positively affect our members’ college experience. As of September 7, active BGSU student membership was at 18 members. BGAMA currently has 59 members enrolled, a growth of 38 from the beginning of the school year.

Chapter Membership Our members drive the growth of our organization, and our plan is to further grow and develop our group’s presence at BGSU. Objectives:

Increase membership to 60 by the

end of the academic year

Results:

As of January 30, 2017, BGAMA has

59 members, an increase of 5 members over prior year. This is a 6 percent change in

membership from 2016 to 2017.

BGAMA hosts members across the university, consisting of the following percentages:

Marketing- 60%, Accounting- 8%, Sales

and Services Marketing- 13%,

Economics- 8%, and Finance 11%.

Social Events Building relationships and enjoying time with our members will greatly benefit our success as an organization. Making new friends and promoting an inclusive environment will aid in the bonding of our members. Objectives:

Organize 1 social event per month to

involve members

Event Date

Dean's Picnic 9/6/16

Volleyball Night 9/28/16

Faculty Meet and Greet 10/4/16

Faculty Game Night 10/6/16

Halloween Costume Contest 10/26/16

Hockey Game Social 11/4/16

Cosmic Bowling Night 1/14/17

Laser Tag Social 2/17/17

Hatch Watch Party 4/6/17

Annual Banquet 4/20/17

62

60

54 54

59

50

52

54

56

58

60

62

64

2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7

BGAMA MEMBERSHIP

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Results:

To date, BGAMA has hosted an average of 1.28 social events per month, and is on pace

to host 10 total social events.

Leadership Development Program We pride ourselves on our commitment to directly involving members in the execution of our chapter’s objectives. This year, BGAMA has experienced Executive Board turnover due to semester-long, full-time internships and study-abroad programs. BGAMA is doing a great job in creating opportunities beyond the classroom for our members. This has led to excellent opportunities for underclassmen to step up and begin honing their leadership skills. Objectives:

Recruit a minimum of 6 new committee leaders

Results:

Throughout this academic year, BGAMA recruited 9 new committee leaders to lead

over 11 current ventures to continue to grow our organization. Replacement and new

committees were created and are presented as follows:

AMA Personal Branding committee, Alumni Mentoring committee, Visual

Communication Technology committee, AMA Collegiate Case Competition

committee, AMA International Collegiate Conference committee, BGBAMF

committee, AMA Sales Competition committee, Chapter Operations committee,

classroom presentation committee, budget committee, and Rent College Pads

Marketing committee.

Communications Having fluent communications with all stakeholders, both inside and outside of the organization, has been a significant contributor to our chapter’s success. Through a mix of weekly emails to members, enhanced social media initiatives, and updated website content, our chapter continues to raise the bar.

LinkedIn Promotional Campaign This initiative serves as a great complement to our new Alumni mentorship program, as BGAMA continues to encourage members to network with current industry professionals. Objectives:

Build a professional network of 200 current business professionals

Achieve 70 percent of current member involvement

Results:

BGAMA successfully restarted and fully promoted our new LinkedIn online

community, currently sitting at 538 members.

33 current members are part of our community, capping off a successful initiative.

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Social Media Partnerships Continuing to expand our social media presence through other organizations is essential to maintaining and growing the BGAMA brand. Objectives:

Collaborate with 3 other organizations on increasing their social media presence

Spread brand image of BGAMA in addition to improving brand image of respective

organizations

Results:

Partnering with the College of Business Career Accelerator office, Rent College Pads,

and the Dean’s Advisory Council (DAC), BGAMA is proud to have provided social

media support for each organization.

BGAMA successfully assisted in creating and executing social media marketing plans

for both Rent College Pads and the Career Accelerator office, fully completing our

goal.

Other Social Media This strategy is designed to continue to develop and enhance communications with BGAMA and all stakeholders. Objectives:

Increase social media traffic by 10 percent over prior year

Increase followers on all accounts by 20 percent over prior year

Results:

BGAMA has increased followers an average of 22.6 percent per platform. Early in the

academic year, we decided to shift our focus to

LinkedIn due to the value of alumni connections,

which was a huge success.

BGAMA also successfully transitioned to an

application called HootSuite, which will allow

our chapter to easily measure social media traffic

moving forward.

↑ Billy Mays Tribute Night

Social Media

Platform

Starting Followers

Ending Followers

% Increase

Facebook 180 208 13.5%

Instagram 172 257 33.1%

Twitter 759 802 5.4%

LinkedIn 539 748 38.7

Total

90.7%

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BGAMA Website BGAMA’s website serves as a fantastic communication channel for members and stakeholders, as well as to inform new members of upcoming events. Objectives:

Utilize Squarespace to accurately and efficiently register new members

Teach 3 members how to effectively monitor and generate website content

Increase website traffic by 20 percent over prior year

Results:

BGAMA successfully expanded our website using the Squarespace service, by adding

an all-new membership tab.

This portion of the site guides members through a two-step process consisting of an

internal registration and division of intent accompanied by a reference to national

member registration tab.

We are very fortunate to have 3 new members trained to update our website, and are

continuing to learn more about its capabilities.

Chapter Operations Continuing to develop our internal operations is essential to the continued growth of the organization. Throughout this academic year, BGAMA has put significant effort into new chapter operations initiatives in pursuit of adding even more value to our members. The development of a new division in our chapter puts our organization in great position to continue moving forward.

BGAMA Divisional Structure This year, BGAMA invested our time in designing a new divisional system that utilizes specific departments to best serve our organization. Due to this opportunity for improvement in our organization’s structure, our chapter decided to make significant changes and implement a new structure. Objectives:

Create 4 divisions within BGAMA to more efficiently organize responsibilities

Increase chapter efficiency and ability to innovate

Results:

Our chapter successfully restructured and redeveloped our organization through the

structure featured in our organizational chart below.

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Chapter Analytics Implementation Building and crafting an efficient metric system is a fantastic way for our chapter to not only reward active members, but a great way to accurately monitor our goals. BGAMA has successfully developed this internal metric system. Objectives:

Create the ability to distinguish between general members that contribute to the

organization in comparison to those that put BGAMA on their resume and then

punch out

Reward members for active participation and developing leadership skills

Results:

BGAMA successfully created a data management system using both Qualtrix and

Google Drive documentation systems.

Qualtrix was used to measure all meeting attendance, and was updated weekly in

our system.

BGAMA is proud to announce the creation of the BGAMA Rewards Program: a

program that actively updates our system when a general member attends a meeting

or participates in other chapter activities.

Moving out of the beta testing for this initiative, BGAMA will continue to develop

this initiative into accurately measuring chapter performance.

Executive Board Meetings A goal that was not featured on our Chapter Plan, this goal was created in order to handle the intense development of our new structure. Collaboration, teamwork, and efficient

chapter operations are solely reliant on this objective.

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Objectives:

Host weekly Executive Board meetings to discuss current chapter operations

Record meeting minutes for all board meetings and distribute to absent board

members

Results:

BGAMA has held 22 Executive Board meetings to date, and is on track for a total of

33 for this academic year. Meetings took place on Monday evenings from 8:30 to 9:30

and featured a specific board member to capture minutes.

Budgeting To accurately monitor and coordinate all accounting and financial procedures is vitally important to the success of our chapter. Objectives:

End the academic year with a $500 credit balance

Process all financial transactions within 48 hours

Results:

Fundraising from Corporate Sponsors greatly exceeded our expectations and led to a

credit balance of $7,166.47.

Working with stakeholders, our SVP of Finance made all financial transactions

within our 48-hour timeframe.

Financial Statement Revenue Amount ($) Expenses Amount ($)

Starting Funds $2,300.00 Athletic Gear $1,846.22

Apparel Sales $1,896.05 National Sales Comp.* $3,400.00

Corporate Sponsorships $12,450.00 Sales Competition Job Fair $134.11

BGSU Funding $5,400.00 Sales Competition Banquet $1,862.10

National Collegiate Sales Comp.*

$3,400.00 Sales Competition Awards $1,750.00

AMAICC New Orleans $6,400.00 BGAMA Banquet* $2,000.00 Website & Hosting $15.79 Charitable Contributions $500.00 Presidential Scholarship $250.00

Meeting Food $121.36

Total Revenue $25,446.05 Total Expenses $18,279.58

Year-End Balance $7,166.47

Schedule of Events Event: Date: Event: Date:

CBA Student Org. Fair 9/6/16 Hockey Game Social Event 11/4/16

Dean's Picnic 9/6/16 Professional Selling Job Fair 11/9/16

Beach Ball Branding Bash 9/7/16 Sales Competition Awards Banquet 11/9/16

First Round of Sales Competition 9/8/16 Cosmic Bowling Night 1/14/17

First Round of Sales Competition 9/11/16 Spring Semester Kick-Off Meeting 1/18/17

First Round of Sales Competition 9/13/16 Get Involved Fair 1/19/17

Coke vs. Pepsi Marketing Research Workshop

9/14/16 Therma-Tru Company Spotlight 1/25/17

Job Expo Workshop 9/21/16 Owens Illinois Company Spotlight 1/31/17

BGSU Fall Career Job Expo 9/27/16 Marathon Petroleum Company Spotlight

2/1/17

Volleyball Social 9/28/16 Presidential Elections 2/1/17

Case Competition Spotlight 10/3/16 BGSU Spring Career Job Expo 2/7/17

Marketing Faculty Social 10/4/16 Expo Follow-Up Workshop 2/8/17

Personal Branding Workshop 10/5/16 Personal Branding Workshop Series: Discovering Your Brand

2/9/17

Faculty Game Night 10/6/16 Personal Branding Workshop Series: Build Your Pathway to Success

2/16/17

Faculty Breakfast 10/7/16 Laser Tag Social Event 2/17/17

College of Business Preview Day 10/15/16 Thomson Reuter's Company Spotlight 2/22/17

As Seen on TV - Billy Mays Tribute Night

10/19/16 Personal Branding Workshop Series: Create Your Representation

2/23/17

Yard Sign Day (Rent College Pads) 10/23/16 Personal Branding Workshop Series: Create Your Representation

2/30/17

Second Round of Sales Competition 10/26/16 BGAMA Leadership Training 3/1/17-3/14/17

Halloween Costume Competition 10/26/16 AMA International Collegiate Conference

3/15/17-3/19/17

Green Man Halloween Promotional (Rent College Pads)

10/31/16 General Meeting 3/29/17

Owens Corning Company Spotlight 11/1/16 National Collegiate Sales Competition 4/1/17-4/3/17

Speedway Company Spotlight 11/2/16 Hatch Watch Party 4/6/17

Quicken Loans Sales Workshop 11/11/16 BDI Company Spotlight 4/12/17

Student Union Spotlight Event (Rent College Pads)

11/15/16 Annual Banquet 4/20/17

Libbey Glass Company Spotlight 12/6/16

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Summary As one of the youngest BGAMA teams in recent history, our chapter made it our mission to not only AMAze our members, but to also AMAze ourselves. Out of 26 goals set originally in our Chapter Plan, and with additional opportunities generated, our chapter was successful at achieving 31. Thanks to our upgraded organization structure and effective analytics, the BGSU American Marketing Association successfully leveraged our strengths to have another sensational year. The Bowling Green American Marketing Association had another fantastic year in 2016-2017, and our success would not be possible without the following stakeholders:

Thanks for a great year! - BGAMA

Advising Staff Executive Board Sponsors

Mearl Sutton Operations: Com. Engagement Marathon Petroleum

Dr. Gregory Rich Wade Schimmoeller Ariel Sherry Speedway LLC

Dr. Douglas Ewing Matthew Manocchio Nicholas Jaramillo Fastenal

Dr. Jeffery Meyer BGBAMF Kendall Newcomer Thomson Reuters

Marketing Chair Elijah Salahuddin Cassidy Coughlin Quicken Loans

Dr. Bob Wu Paul Marous John Wenning Rent College Pads

Support Staff Logan Van Dyke Professional Development Owens Corning

Marsha Bostelman Justin Schmeltz Jenna Cline Owens Illinois

Thomas Siebaneler Chi Nguyen Mai Ta Austin Hawker Therma Tru Doors

Wendy Hensley Danielle Osborn Daniel Bixel Libbey Glass

Daniel Murphy David Escobedo Joshua Kurfess Cooper Tires

Andrew Knackstedt Kaitlin Leffel Collin Newton BDI

Alumni Mentors Omar Almethen Honorable Members Office of the Dean

Benjamin Kister Allison Kluge Derek Gaier Dean Raymond Braun

Phillip Lesiak Analytics Group Robert Davis Zubair Mohamed

Dan Boehm Matthew Centlivre Kayleen Kalb Julie Ash

Jeffery Bryden Kevin Delvecchio Kiyah Whaley Terri Sass

Kim Corcoran Michael Woytek Ryan Nofzinger Susan Kosakowski

William Ficken Jr. Samuel Chuna

Marketing Faculty

Jon Harding

Thanks to All

Steven Kammeyer

Michael Kister