Bournemouth Air Festival -A Captive Audience

When

Taking place 2nd – 5th September 2021, the UK’s leading seaside resort plays host to the spectacular and award winning aviation inspired Bournemouth Air Festival

Background

Staged for the first time in 2008, the free to view event event now has a worldwide reputation for excellence and a first class team behind its delivery. With commitment from the Armed Forces, trading from 10am –10pm**, daytime and dusk displays and live music, the festival sets itself apart from any other events.

**until 6pm Sunday

What happens

The event site, located between Bournemouth and Boscombe Piers, hosts 1.5miles of trading and brand engagement opportunities alongside exhibition stands, catering and fantastic interactive military villages

The flying program features the world’s best military and civilian aviation display teams and, out at sea an offshore naval presence unique to Bournemouth.

When the sun goes down, Night Air, brings fantastic magical entertainment with sparkling dusk displays Royal Navy performances and live music.

What can the Air Festival do for you?

The Air Festival attracts the largest single audience of any aviation event in Europe. Offering unique sponsorship opportunities it is a perfect venue to create engaging brand experiences, connecting your brand with your consumers and target market

Audience Demographics

Visitors from the Dorset and Hampshire counties as well as London, Midlands and M4 corridor.

ABC1, c2 and D social groups

Families and friends, not age specific

Did you know…..

• Since 2008 there have been more than 185 hours of aircraft displays performed by nearly 70 different display teams and pilots.

• In 2019 we welcomed in excess of 600,000 festival goers

• In 2019 the Air Festival welcomed the Breitling Jet Team for the first time

• The festival creates an estimated 500 full time jobs and contributes an estimated £30 million to the local economy

Exposure Air Festival organisers continue to challenge and stretch themselves to create a better, stronger and multifaced event, making extensive use of traditional marketing and PR with social media alongside a dedicated radio station- ultimately giving sponsors access to a massive worldwide audience

Working with media partners the festival engages with an online audience of more than 1.3M

Recognised by the European Air show Council and British Air Display Association for its marketing, social media PR and promotional campaigns

Print media coverage valued at more than £925,000 in 2019

Bournemouth Air Festival 2019 coverage included:

585,000 user engagement

550,000 impressions

1,200,000 impressions

Trading andbrand engagement

“We had a very positive experience working with the Bournemouth Air Festival and received a great response from the public towards our Rowse Wonderhive. The Air Festival has been the perfect location to engage with a family audience and receive a consistent footfall throughout the event.” Rowse

“We’re very happy – weather has been good and the breaks in the flying display have provided the public with a chance to visit the trade stands. I had the best day’s trading on Saturday I’ve had in six years!” The Flyzone

• Build the Air Festival into your communications plan

• The Air Festival offers a unique marketing and brand engagement opportunity

• Communicate to your target audience • Engage face to face • Trading pitches from £590 + vat

The Air Festival can help you create an experience consumers will want to be part of! Whether it is tasting, sampling, educating, informing or relationship building, the Air Festival is a fantastic, fun, engaging and inviting event where you can make meaningful connections with people

“ It has been amazing, certainly another great year. Our seafront stand has ensured great engagement with the public and to raise our profile as an Air Festival sponsor – footfall and location superb! Bournemouth Airport

Title Sponsor Partner Sponsor Night Air Sponsor STEM Sponsor Fighter Jet Display Sponsor

Other Aircraft Sponsor

Title Logo The ‘Your Name’ Bournemouth Air Festival

Collateral Logo on all collateral in prominent location

Logo in footer

Dedicated Press Launch Brand featured heavily to an audience of regional press and prominent businesses in both audio visual and display

Trading/Brand Experience 12m x 4m pitches in both platinum and gold areas

9m x 4m pitch in platinum area

6m x 4m pitch in gold 3m x 4m pitch in gold 3m x 4m pitch in gold

3m x 4m pitch in gold

Social Media Frequency to be determined

Official Website Presence on homepage of bournemouthair.co.uk with link to sponsors website until 30th September 2021 851,139 unique page views per year

Air Display Appearance Sponsorship of leading jet aircraft display appearances

PR Activity Regular releases announcing your support sent to local/regional media. Further mentions in subsequent releases and through event PR activity

Official Air Festival Brochure Logo on front cover, full page advert space and air display

acknowledgement

Full page advert space and air display

acknowledgement

Half page advert space and air display

acknowledgement

Quarter page advert space and air display acknowledgement

Quarter page advert space and air

display acknowledgement

Quarter page advert space and air display acknowledgement

Air Festival Hospitality 60 tickets 30 tickets

Public Address Sponsor messages and regular public announcements across the four days

Previous sponsors

2021 Bournemouth Air Festival Title Sponsor

Proposition

• With prices starting at £45,000 + vat this is an exclusive opportunity to take ownership of the UK’s leading and largest land, air and sea event

• Massive audience reach pre, during and post event.

• Unique opportunity to engage with hundreds of thousands of people via traditional marketing and PR alongside social media and experiential activity

Working Together Guided by the award winning Air Festival team your brand will take prominence on a substantial amount of choreographed and campaign managed Festival activity including*

Your Name Here

Pre Festival

• Logo incorporated into Air

Festival logo and event referred

to as the XX Bournemouth Air

Festival

• Dedicated PR announcement

• Online engagement Facebook,

Instagram, Twitter, official

website

• PR activity

• Membership to Patrons Club

During the Festival

• Air Festival radio and pa interviews

• Social media activity

• Display pilot/team meet and greets

• 60 complimentary tickets to beachfront hospitality marquee

• Trading/brand engagement

• Display sponsorship of allocated participating display team/ aircraft

• Branding rights across the Air Festival site

Post Festival

Event News Release

Online and social media references

*please see table for full breakdown

2021 Bournemouth Air Festival Partner Sponsor

Proposition

• For £25,000 + vat this is an exclusive opportunity to become partners with the UK’s leading and largest land, air and sea event.

• Massive audience reach both pre, during and post festival

• Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity

Working Together

Guided by the award winning Air Festival team your brand will be included in host of choreographed and campaign managed Festival activity including:*

Pre Festival

• Press launch activity

• Online engagement Facebook, Instagram, Twitter, official website

• Official souvenir brochure

• PR activity

• Membership to Patrons Club

During the Festival

• Air Festival radio and PA interviews broadcasted online and across the site

• Social media activity

• Display pilot/ team meet and greets

• 30 complimentary tickets to Air Festival Hospitality

• Trading/Brand engagement

Post Festival

• Online and social media references

*please see table for full breakdown

Night Air Proposition

• With prices starting at £15,000 this is an exclusive opportunity to work with the UK’s leading largest land, sea and air event.

• Ownership of the awesome Air Festival Night Air (Thurs – Sat)

• Massive audience reach both pre, during and post festival.

• Unique opportunity to engage with hundreds of thousands of people via traditional marketing & PR alongside social media and experiential activity

Working Together

Keeping the event one step ahead of other air shows is the fantastic Night Air entertainment. Hosting live music, Royal Navy Beat Retreat performances, dusk air displays and fireworks, ‘Night Air’ provides another platform for you to promote your brand and engage with a mass market. Guided by the award winning Air Festival team your brand will b included in a host of choreographed and campaign managed Festival activity including*

• PR announcement

• Trading/brand engagement

• Logo on official website

• Membership to Patrons Club

• Official Souvenir Brochure

• Radio Interview

Red Arrows Display Appearance Sponsor

Proposition

• For £18,000 (+VAT) this is an exclusive opportunity to support the display appearance of the world famous RAF Red Arrows.

• Organisers hope again t be allocated the team for at least three days, again reinforcing the RAF’s view of the Air Festival as a category1 event.

• Massive audience reach both pre, during and post festival

• Unique opportunity to engage with hundreds of thousands of people via traditional marketing and PR alongside social media and experiential activity

• 15 complimentary tickets to the beach front Air Festival Hospitality

• Air Festival interviews broadcasted online and across the site prior to the Red Arrows display

*see table for full breakdown

Working Together

Guided by the award winning Air Festival team your brand will be included in a variety of choreographed and campaign managed festival activity including*

• PR Announcement

• Trading/brand engagement

• Online engagement – Facebook, Twitter, official website

• PR activity

• Souvenir brochure advert

“The Red Arrows are always made to feel incredibly welcome in Bournemouth. It is a huge privilege for us to display and participate at the festival, demonstrating the excellence of the Royal Air Force and inspiring people through a world-class show and teamwork.”

Squadron Leader Tom Bould, Team Leader and Red 1 of the Royal Air Force Aerobatic Team

STEM Sponsor – New for 2021 Showcasing for the first time in 2021 there will be a dedicated STEM area on the East Overcliff devoted to linking young people with business and industry to inspire the next generation of STEM specialists.

Proposition - £6,000Be the first to sponsor the STEM area on the East Overcliff. With 15 companies already signed up for 2021 it is set to be an exciting, engaging and ever popular area with families and groups alike.

Massive audience reach both pre, during and post festival Unique opportunity to engage with hundreds and thousands of people via traditional marketing and PR alongside social media and experiential activity

Working Together Guided by the award winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:*

• Branding rights of STEM area • Trading/brand engagement • Online engagement Facebook, Instagram,

Twitter, official website • PR activity • Souvenir brochure advert • Air Festival radio and PA interviews • Pilot display team meet and greets*please see table for full breakdown

Aircraft Sponsorship from £3,000Proposition

• This is an exclusive opportunity to support the display appearance of one of the numerous teams which display at the 2021 Air Festival

• Massive audience reach both pre, during and post festival

• Unique opportunity to engage with hundreds and thousands of people via traditional marketing and PR alongside social media and experiential activity

Working Together

Guided by the award winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:*

• Trading/brand engagement

• Online engagement Facebook, Instagram, Twitter, official website

• PR activity

• Souvenir brochure advert

• Air Festival radio and PA interviews

• Pilot display team meet and greets

*please see table for full breakdown

Battle of Britain Memorial Flight Sponsorship

Proposition

• For £4,000 + vat this is an exclusive opportunity to support the display appearance of the historic Battle of Britain Memorial Flight which features the iconic Hurricane and Spitfire alongside the majestic Lancaster.

• Massive audience reach both pre, during and post festival

• Unique opportunity to engage with hundreds of thousands of people via traditional marketing and PR alongside social media and experiential activity

Working together

Guided by the award-winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including*

• Trading and brand engagement

• Online engagement, Facebook, Instagram, Twitter official website.

• PR activity

• Souvenir brochure advert, supplied by sponsor

• Air Festival radio and PA interviews

• Pilot/display team meet and greets

“We are always amazed by the hundreds of thousands of people on the seafront – it is a great venue to display at.“ Battle of Britain Memorial Flight

In quotes…

Air Festival Hospitality

Bring your brand to hundreds of businesses and people by taking ownership of the Air Festival Hospitality marquee. Packages from £12,000

Vintage Sponsor

Sponsor the vintage area in the Lower Gardens. Showcase your brand alongside the vintage inspired dancing, singing and car displays. Sponsorship starts from £4,000

App Sponsor

Sponsor the official Bournemouth Air Festival App. 2019 saw over 5300 users. App includes real-time flying program, map and schedule updates. Sponsorship starts from £2,000

In quotes

‘If you want to experience a first-class family air day – this is the place, Bournemouth is one of our favourites’ Corporal Frank Millerick, Tigers FTT

Sustainable Festival Sponsor

The biggest CO2 contributor at the festival is the way people travel to and from the event, attach your brand to making the Air Festival sustainable, packages from £4,000

Sponsorship, Brand Engagement and Trading Michelle Roberts & Alison Perrins

Tel 01202 128598/ 123102Michelle.roberts@bcpcouncil.gov.uk / alison.perrins@bcpcouncil.gov.uk

Public Relations pr@bcpcouncil.gov.uk

Special thanks to our contributing photographers Charlie Raven, Seb Schofield, Rob Flemming and David Halford