boundless campaign collateral
DESCRIPTION
Collateral for the Boundless Campaign for the University of Toronto (updated April 9, 2013)TRANSCRIPT
BoundlessCampaign Collateral
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BOUNDLESS CampaigN COLLatEraL UNivErSity Of tOrONtO
estimated to reaCh 90% of the target audienCe an average of 9 times eaCh through april 2012.
Campaign Collateral reaCh
page iii
SECtiON 1: UNivErSity COLLatEraL 1launch materials 2Case for support 3video 6Banners 9ads 16Website 56other materials 61promotional products 65templates 69Year in review 72media Coverage 76giving programs 78Connecting with our asia-pacific Community 105
SECtiON 2: DiviSiONaL COLLatEraL 113faculty of law 114faculty of arts & science 119university of toronto mississauga 133student life 162faculty of medicine 175faculty of applied science & engineering 189fraser mustard institute for human development 201robarts library 205university of st. michael’s College 209Woodsworth College 218lawrence s. Bloomberg faculty of nursing 222new College 230faculty of dentistry 234university of toronto scarborough 240university College 249ischool 251leslie dan faculty of pharmacy 257factor-inwentash faculty of social Work 262
appENDix a: aD iNvENtOry 268
BOUNDLESS CampaigN COLLatEraL UNivErSity Of tOrONtO
taBle of Contents
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SECtiON 1: UNivErSity COLLatEraL
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BOUNDLESS LaUNCh matEriaLS UNivErSity Of tOrONtO
launCh materials
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BOUNDLESS CaSE fOr SUppOrt UNivErSity Of tOrONtO
purpose: to engage alumni, donors and prospective donors on an emotional level through storytelling that illustrates the campaign themes and drives online donations. to provide more detailed information about the campaign for those who are interested, demonstrating the scale and scope of our aspirations and securing the buy-in of our more inquisitive potential supporters.
Case for support
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BOUNDLESS CaSE fOr SUppOrt UNivErSity Of tOrONtO
universitY of toronto Case for support // nov 20 2011 Boundless Campaign launCh
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BOUNDLESS CaSE fOr SUppOrt UNivErSity Of tOrONtO
universitY of toronto Case for support // nov 20 2011 Boundless Campaign launCh
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BOUNDLESS viDEO UNivErSity Of tOrONtO
Boundless video
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BOUNDLESS viDEO UNivErSity Of tOrONtO
Boundless video // nov 20 2011 Boundless Campaign launCh
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BOUNDLESS viDEO UNivErSity Of tOrONtO
Boundless video // nov 20 2011 Boundless Campaign launCh
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BOUNDLESS BaNNErS UNivErSity Of tOrONtO
Banners
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purpose: a highly visible and simple way to build awareness of the people who contribute to u of t’s excellence.
street Banners
BOUNDLESS BaNNErS UNivErSity Of tOrONtO
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BOUNDLESS BaNNErS UNivErSity Of tOrONtO
phase i // nov 21 2012 43 Banners
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BOUNDLESS BaNNErS UNivErSity Of tOrONtO
phase i // nov 21 2012 43 Banners
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event Banners
BOUNDLESS BaNNErS UNivErSity Of tOrONtO
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BOUNDLESS BaNNErS UNivErSity Of tOrONtO
California innovation event // feB 21 2013 event Banners
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BOUNDLESS BaNNErS UNivErSity Of tOrONtO
generiC alumni event Banner // feB 21 2013 event Banners
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BOUNDLESS aDS UNivErSity Of tOrONtO
ads
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purpose: designed to deepen the context and narrative around the people connected to u of t while engaging readers with the campaign.
magazine ads
BOUNDLESS aDS UNivErSity Of tOrONtO
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full page // nov 8 2011 Canadian Capital
BOUNDLESS aDS UNivErSity Of tOrONtO
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full page // nov 17 2011 toronto life full page // nov 21 2011 u of t magazine
BOUNDLESS aDS UNivErSity Of tOrONtO
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full page // nov 23 2011 Canadian Business
BOUNDLESS aDS UNivErSity Of tOrONtO
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full page // nov 29 2011 profitfull page // nov 21 2011 u of t magazine
BOUNDLESS aDS UNivErSity Of tOrONtO
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full page // feB 8 2012 profit
BOUNDLESS aDS UNivErSity Of tOrONtO
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BOUNDLESS aDS UNivErSity Of tOrONtO
full page // feB 9 2012 toronto life
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BOUNDLESS aDS UNivErSity Of tOrONtO
full page // feB 16 2012 reneW the World gala program (150th anniversarY of stem Cell disCoverY)
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BOUNDLESS aDS UNivErSity Of tOrONtO
full page // feB 6 2012 Canadian Capital
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BOUNDLESS aDS UNivErSity Of tOrONtO
tri-page gate fold // nov 21 2011 u of t magazine
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BOUNDLESS aDS UNivErSity Of tOrONtO
purpose: to support the launch of the campaign in an inspiring and public way, expressing its promise through the stories of alumni, faculty and students.
neWspaper ads
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BOUNDLESS aDS UNivErSity Of tOrONtO
douBle-page spread // nov 15 2011 gloBe and maildouBle-page spread // nov 15 2011 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
full page // nov 26 2011 gloBe and mailfull page // nov 25 2011 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
full page // nov 28 2011 gloBe and mail
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // deC 1 2011 gloBe and mailhalf page // deC 16 2011 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // deC 8 2011 gloBe and mailhalf page // feB 8 2012 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // deC 16 2011 gloBe and mail
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // jan 16 2012 gloBe and mailhalf page // jan 25 2012 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // jan 19 2012 gloBe and mailhalf page // jan 29 2012 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // jan 30 2012 gloBe and mailhalf page // feB 17 2012 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // feB 23 2012 toronto starhalf page // mar 13 2012 gloBe and mail
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // feB 9 2012 gloBe and mailhalf page // feB 12 2012 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // feB 28 2012 gloBe and mailhalf page // mar 1 2012 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // mar 23 2012 toronto starhalf page // mar 29 2012 gloBe and mail
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BOUNDLESS aDS UNivErSity Of tOrONtO
half page // mar 25 2012 toronto star
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BOUNDLESS aDS UNivErSity Of tOrONtO
Quarter page // nov 21 2012 gloBe & mail
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BOUNDLESS aDS UNivErSity Of tOrONtO
full page // deC 19 2012 gloBe & mail
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BOUNDLESS aDS UNivErSity Of tOrONtO
full page // feB 21 2013 hill timesfull page // feB 21 2013 shanghai rankings
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BOUNDLESS aDS UNivErSity Of tOrONtO
full page // feB 26 2013 gloBe & mail
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BOUNDLESS aDS UNivErSity Of tOrONtO
purpose: to engage the toronto community through snapshots that draw attention to the campaign and showcase its theme and to celebrate the outstanding people connected to u of t and their achievements.
BillBoard ads
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BOUNDLESS aDS UNivErSity Of tOrONtO
nov 22 2011 porter
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BOUNDLESS aDS UNivErSity Of tOrONtO
nov 22 2011 porter
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BOUNDLESS aDS UNivErSity Of tOrONtO
nov 22 2011 porter
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BOUNDLESS aDS UNivErSity Of tOrONtO
purpose: leverage the portraits of the street banners and tease those stories that will continue on the campaign website.
digital ads
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BOUNDLESS aDS UNivErSity Of tOrONtO
sQuare WeB Banner ads // nov 20 2011–apr 20 2012 gloBe and mail // finanCial post // BloomBerg // nYtimes //
toronto life // the Weather netWork // linkedin
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BOUNDLESS aDS UNivErSity Of tOrONtO
horizontal WeB Banner ads // nov 20 2011–apr 20 2012 gloBe and mail // finanCial post // BloomBerg // nYtimes //
toronto life // the Weather netWork // linkedin
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BOUNDLESS aDS UNivErSity Of tOrONtO
horizontal WeB Banner ads // nov 20 2011–apr 20 2012 gloBe and mail // finanCial post // BloomBerg // nYtimes //
toronto life // the Weather netWork // linkedin
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BOUNDLESS aDS UNivErSity Of tOrONtO
digital Banner ad // nov 20 2011–apr 20 2012 neW York times
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BOUNDLESS aDS UNivErSity Of tOrONtO
WeB Banner ads // feB 25 2013 google WeB ads
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BOUNDLESS WEBSitE UNivErSity Of tOrONtO
WeBsite
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BOUNDLESS WEBSitE UNivErSity Of tOrONtO
home page // marCh 2011 WeBsite
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BOUNDLESS WEBSitE UNivErSity Of tOrONtO
WhY give // hoW to give page // marCh 2011 WeBsite
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BOUNDLESS WEBSitE UNivErSity Of tOrONtO
CommunitY page // profile page page // marCh 2012 WeBsite
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BOUNDLESS WEBSitE UNivErSity Of tOrONtO
donor Wall page // nov 20 2011 donor Wall WeBsite
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other materials
BOUNDLESS OthEr matEriaLS UNivErSity Of tOrONtO
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BOUNDLESS OthEr matEriaLS UNivErSity Of tOrONtO
matChing funds // oCt 30 2012 BroChure
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BOUNDLESS OthEr matEriaLS UNivErSity Of tOrONtO
president’s offiCe Winter update // deC 13 2012 aCCordion fold
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BOUNDLESS OthEr matEriaLS UNivErSity Of tOrONtO
holidaY Cards // deC 2012 Cards
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promotional produCts
BOUNDLESS prOmOtiONaL prODUCtS UNivErSity Of tOrONtO
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BOUNDLESS prOmOtiONaL prODUCtS UNivErSity Of tOrONtO
t-shirt // riBBon // eClipse glasses // padfolio // noteBook // leather noteBook // Writing pad // flash drive // keYring // pens // laptop Bag // a&s reCYCled Bag
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BOUNDLESS prOmOtiONaL prODUCtS UNivErSity Of tOrONtO
2013 t-shirtruBik’s CuBe
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BOUNDLESS prOmOtiONaL prODUCtS UNivErSity Of tOrONtO
president’s CirCle holidaY partY // nov 19 2012 Cake
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templates
BOUNDLESS tEmpLatES UNivErSity Of tOrONtO
BOUNDLESS tEmpLatES UNivErSity Of tOrONtO
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22 Central and divisional Word templates // deC 13 2013 Word template
2 page 1 Column template
2 page 3 Column template
4 page 6 Column template
2 page 2 Column template
4 page 2 Column template
detailed proposal
BOUNDLESS tEmpLatES UNivErSity Of tOrONtO
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22 Central and divisional poWerpoint templates // deC 13 2013 poWerpoint template
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Year in revieW
BOUNDLESS yEar iN rEviEW UNivErSity Of tOrONtO
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BOUNDLESS yEar iN rEviEW UNivErSity Of tOrONtO
universitY of toronto Business Board report // deC 13 2013 Boundless Campaign launCh
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BOUNDLESS yEar iN rEviEW UNivErSity Of tOrONtO
universitY of toronto Business Board report // deC 13 2013 Boundless Campaign launCh
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BOUNDLESS yEar iN rEviEW UNivErSity Of tOrONtO
universitY of toronto performanCe indiCators // deC 13 2013 Boundless Campaign launCh
BOUNDLESS mEDia COvEragE UNivErSity Of tOrONtO
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media Coverageunpaid media coverage included the globe and mail, toronto star, CBC radio, the varsity, the newspaper, marketing magazine, Blogto, newswire, toronto observer, the Chronicle of higher education, digital journal, 1010 CfrB, 640 toronto and Cftr.
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BOUNDLESS mEDia COvEragE UNivErSity Of tOrONtO
earned media // maY 23 2012 // media Coverage
print the gloBe and mailuniversity of toronto launches $2-billion fundraising pitchmon nov 21 2011
toronto staru of t’s fundraising goal $2B mon nov 21 2011
marketing magazineu of t feels “Boundless” in $2 billion fundraising campaignfri nov 25 2011
digitalthegloBeandmail.Comuniversity of toronto launches $2-billion fundraising pitch sun nov 20 2011
thestar.Comuniversity of toronto kicks off historic $2 billion Boundless fundraising campaign sun nov 20 2011
ChroniCle.Comu of t sets out to raise $2-billion sun nov 20 2011
marketingmag.Cau of t feels “Boundless” in $2 billion fundraising campaignfri nov 25 2011
digitaljournal.Comthe university of toronto launches Boundless, its historic $2-billion fundraising campaign
sun nov 20 2011
neWsWire.Ca the university of toronto launches Boundless, its historic $2-billion fundraising campaign sun nov 20 2011
Blogto.Comu of t launches $2-billion fundraising campaignmon nov 21 2011
thevarsitY.CaBoundless: u of t’s $2 billion challengemon nov 28 2011
theneWspaper.Canew fundraising campaign one for the booksthurs nov 24 2011
torontooBserver.Cau of t starts its unprecedented fundraising efforts
sun nov 20 2011
radioCBC radio 1 (toronto) regional newsmon nov 21 2011 6:35 am
CBC radio 1 (toronto) regional news mon nov 21 2011 7:38 am
CBC radio 1 (toronto) regional newsmon nov 21 2011 8:35 am
Cftr ammon nov 21 2011 8:04 am
neWstalk 1010 CfrBmon nov 21 2011 8:06 am
640 torontosun nov 20 2011
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BOUNDLESS giviNg prOgramS UNivErSity Of tOrONtO
giving programs
BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
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annual giving
BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
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annual fund
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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
annual fund ad // full page // nov 21 2011 u of t magazine
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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
annual fund self-mailer // magazine insert // nov 21 2011 u of t magazine
exterior
interiorperforation perforation
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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
annual fund self-mailer // magazine insert // nov 21 2012 u of t magazine
exterior
interior
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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
phase i // annual fund aCQuisitions Campaign // digitial // jan 27-30 2012 email
apsC aerospaCe
apsC eng sCienCe
innisgeneral / nursing
pharmaCY
uC health studies
utsC
apsC Civil & mineral
apsC material sCienCe
isChool
soCial Work
uC sexual diversitY
viC
apsC eleCtriCal & Comp
apsC meCh & indus
mediCineemail sample
uC Cdn studies
uC drama
liBrarY
WoodsWorth
apsC general / Chem
dentistrY
oise
uC general
utm
page 85
BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
annual fund - leadership annual giving aCQuisitions // BuCkslips // feB 10 2012 direCt mail
dentistrY
isChool
neW College
oise
WoodsWorth
innis
mediCine
nursing
roBarts
soCial Work
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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
half-page ad // jan 10 2013 universitY College magazine
BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
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z-Card // aug 23 2012 direCt mail Campaign
BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
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leadership annual giving
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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
leadership annual giving reneWal Campaign stationerY // envelope // oCt 10 2012 direCt mailleadership annual giving reneWal Campaign stationerY // letterhead // oCt 10 2012 direCt mail
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BOUNDLESS aNNUaL giviNg UNivErSity Of tOrONtO
leadership annual giving reneWal Campaign BroChure + 20 divisional versions // oCt 10 2012 direCt mailhart house annual fund BroChure // apr 10 2013 direCt mail
BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
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gift planning
page 92
BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning ad // full page // nov 21 2011 u of t magazine
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning ad // full page // feB 19 2013 u of t magazine
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning ad // half page // deC 7 2011 nexus - faCultY of laW alumni magazinegift planning ad // full page // apr 16 2012 u of t magazine ipad edition
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning ad // full page // nov 12 2012 u of t magazinegift planning ad // half page // jan 22 2013 nexus - faCultY of laW alumni magazine
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning ad // full page // aug 20 2012 u of t magazinegift planning ad // Quarter page // sep 4 2012 uC magazine
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning ad // Quarter page // jan 22 2013 nexus - faCultY of laW alumni magazine
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning invitation // feB 16 2012
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
universitY College gift planning // apr 1 2013 BroChure
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning BuCkslip // jan 1 2013 BuCkslip
page 101
BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning evite // jan 12 2012 evite
BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
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BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
universitY Cards // jul 16 2012 Cards
page 103
BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning kit // apr 2013 kit
page 104
BOUNDLESS gift pLaNNiNg UNivErSity Of tOrONtO
gift planning kit // apr 2013 kit
page 105
University of toronto, AsiA-PAcific regionBOUNDLESS
launch date: october 13, 2012 – 1 invitation – 1 photo book – 1 gala ticket – 1 gift ticket – 1 certificate – 1 slideshow – 11 videos – 1 website
CeleBrating our asia-paCifiC CommunitY
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University of toronto, AsiA-PAcific regionBOUNDLESS iNvitatiON matEriaLS
pull-out invitation // sept 13, 2012 asia-paCifiC Campaign launCh
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University of toronto, AsiA-PAcific regionBOUNDLESS phOtO BOOk
photo Book // oCt 13, 2012 asia-paCifiC Campaign launCh
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University of toronto, AsiA-PAcific regionBOUNDLESS phOtO BOOk
photo Book insert // oCt 13, 2012 asia-paCifiC Campaign launCh
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University of toronto, AsiA-PAcific regionBOUNDLESS EvENt COLLatEraL
gala tiCket // oCt 13, 2012 asia-paCifiC Campaign launChgift tiCket // oCt 13, 2012 asia-paCifiC Campaign launCh
CertifiCate // oCt 13, 2012 asia-paCifiC Campaign launCh
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University of toronto, AsiA-PAcific regionBOUNDLESS EvENt prESENtatiON
slideshoW // oCt 13, 2012 asia-paCifiC Campaign launCh
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University of toronto, AsiA-PAcific regionBOUNDLESS EvENt prESENtatiON
12 videos // oCt 13, 2012 asia-paCifiC Campaign launCh
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University of toronto, AsiA-PAcific regionBOUNDLESS WEBSitE
WeBsite // oCt 13, 2012 asia-paCifiC Campaign launCh
page 113
SECtiON 2: DiviSiONaL COLLatEraL
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University of toronto, facUlty of lawBOUNDLESS
launch date: nov 29, 2011 – 1 case – 4 event banners – 1 full page ad – 1 campaign renewal kit
faCultY of laW
page 115
University of toronto, facUlty of lawBOUNDLESS CaSE fOr SUppOrt
faCultY of laW Case for support // nov 29 2011 laW Campaign launCh
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University of toronto, facUlty of law
4 faCultY of laW event Banners // nov 29 2011 laW Campaign launCh
BOUNDLESS StrEEt BaNNErS
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University of toronto, facUlty of law
full page ad // faCultY of laW // deC 2 2011 laWYers WeeklYfull page ad // faCultY of laW // deC 7 2011 nexus
BOUNDLESS magaziNE aD
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University of toronto, facUlty of law
full page ad // faCultY of laW // deC 2 2011 laWYers WeeklYfull page ad // faCultY of laW // deC 7 2011 nexus
BOUNDLESS magaziNE aD
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University of toronto, facUlty of arts & scienceBOUNDLESS
launch date: mar 28, 2012 – 4 invitations (including reminders) – 1 case – 3 mini cases – 1 event program – 17 street banners – 18 event banners – 1 promotional item – 1 self-mailing coupon
faCultY of arts & sCienCe
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University of toronto, facUlty of arts & scienceBOUNDLESS iNvitatiONS
faCultY of arts & sCienCe faCultY evite // mar 28 2012 a&s Campaign launChfaCultY of arts & sCienCe student evite // mar 28 2012 a&s Campaign launCh
faCultY of arts & sCienCe donor evite + envelope // mar 28 2012 a&s Campaign launChfaCultY of arts & sCienCe reminder // mar 28 2012 a&s Campaign launCh
page 121
University of toronto, facUlty of arts & scienceBOUNDLESS CaSE fOr SUppOrt
faCultY of arts & sCienCe student Case for support // mar 28 2012 a&s Campaign launCh
page 122
UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS miNi CaSE: SChOOL Of pUBLiC pOLiCy aND gOvErNaNCE
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UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS miNi CaSE: CENtrE fOr mEDiEvaL StUDiES
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UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS miNi CaSE: CENtrE fOr JEWiSh StUDiES
page 125
UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS EvENt prOgram: CENtrE fOr JEWiSh StUDiES
page 126
University of toronto, facUlty of arts & science
10 faCultY of arts & sCienCe event Banners // mar 28 2012 a&s Campaign launCh
BOUNDLESS EvENt BaNNErS: CENtrE fOr JEWiSh StUDiES
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UNivErSity Of tOrONtO, faCULty Of artS & SCiENCEBOUNDLESS EvENt prOgram
faCultY of arts & sCienCe event program // mar 28 2012 a&s Campaign launCh
page 128
University of toronto, facUlty of arts & science
17 faCultY of arts & sCienCe street Banners // mar 28 2012 a&s Campaign launCh
BOUNDLESS StrEEt BaNNErS
page 129
University of toronto, facUlty of arts & science
10 faCultY of arts & sCienCe event Banners // mar 28 2012 a&s Campaign launCh
BOUNDLESS EvENt BaNNErS
page 130
University of toronto, facUlty of arts & science
faCultY of arts & sCienCe tote Bag // mar 28 2012 a&s Campaign launCh
BOUNDLESS prOmOtiONaL itEmS
page 131
University of toronto, facUlty of arts & scienceBOUNDLESS giviNg prOgramS
annual fund self-mailer // magazine insert // apr 2013 u of t magazine
exterior
interior
page 132
University of toronto, facUlty of arts & science
WeBsite // mar 28 2012 faCultY of arts & sCienCe Campaign launCh
BOUNDLESS WEBSitE
page 133
University of toronto MississaUgaBOUNDLESS
launch date: may 23, 2012 – 4 invitations – 1 case – 1 event program – 7 event banners – 30 street banners – 9 transit ads – 3 magazine ads – 1 newspaper ad – 3 digital ads – 1 website
universitY of toronto mississauga
page 134
University of toronto MississaUgaBOUNDLESS iNvitatiON matEriaLS
universitY of toronto mississauga save-the-date // apr 23 2012 // Boundless Campaign launChuniversitY of toronto mississauga evite // maY 14 2012 // Boundless Campaign launCh
universitY of toronto mississauga reminder // maY 20 2012 // Boundless Campaign launCh
page 135
University of toronto MississaUgaBOUNDLESS iNvitatiON matEriaLS
universitY of toronto mississauga invitation // maY 14 2012 // Boundless Campaign launCh
page 136
University of toronto MississaUgaBOUNDLESS CaSE fOr SUppOrt
universitY of toronto mississauga Case for support // maY 23 2012 // Boundless Campaign launCh
page 137
University of toronto MississaUgaBOUNDLESS CaSE fOr SUppOrt
universitY of toronto mississauga Case for support // maY 23 2012 // Boundless Campaign launCh
page 138
University of toronto MississaUgaBOUNDLESS EvENt matEriaLS
universitY of toronto mississauga program // maY 23 2012 // Boundless Campaign launCh
page 139
University of toronto MississaUgaBOUNDLESS EvENt BaNNErS
universitY of toronto mississauga event Banners // maY 23 2012 // Boundless Campaign launCh
page 140
University of toronto MississaUgaBOUNDLESS EvENt BaNNErS
universitY of toronto mississauga event Banners // maY 23 2012 // Boundless Campaign launCh
page 141
University of toronto MississaUga
maY 23 2012 large Banners
BOUNDLESS StrEEt BaNNErS
page 142
University of toronto MississaUga
maY 23 2012 small Banners
BOUNDLESS StrEEt BaNNErS
page 143
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 144
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 145
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 146
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 147
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 148
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 149
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 150
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 151
University of toronto MississaUga
Bus shelter ads // maY 23 2012 peel region, halton region
BOUNDLESS traNSit aDS
page 152
University of toronto MississaUga
Quarter page // julY 2012 perspeCtives mississauga: the gloBe & mail supplement
BOUNDLESS NEWSpapEr aDS
page 153
University of toronto MississaUga
halfpage ad // nov 2012 mississauga Business times
BOUNDLESS magaziNE aDS
page 154
University of toronto MississaUga
sept 2012 Business times
BOUNDLESS magaziNE aDS
page 155
University of toronto MississaUga
full page // julY 2012 West of the CitYfull page // septemBer 2012 good life mississauga
full page // oCtoBer 2012 mississauga life
BOUNDLESS magaziNE aDS
page 156
University of toronto MississaUgaBOUNDLESS DigitaL aDS
sQuare WeB Banner ads // maY 23 2012 // toronto star
page 157
University of toronto MississaUgaBOUNDLESS DigitaL aDS
horizontal WeB Banner ads // maY 23 2012 // toronto star
page 158
University of toronto MississaUgaBOUNDLESS DigitaL aDS
digital Banners // maY 23 2012 toronto star
page 159
University of toronto MississaUgaBOUNDLESS WEBSitE
WeBsite // june 2012 Campaign launCh
page 160
University of toronto MississaUgaBOUNDLESS WEBSitE
the Centre for south asian engagement // june 2012 WeBsitethe terrenCe donnellY health sCienCes Complex // june 2012 WeBsite
page 161
University of toronto MississaUga
earned media // maY 23 2012 // media Coverage
media Coverage
print mississauga neWsCampaign: a time of Boundless ambition for utmthu may 24 2012
metroland: mississauga divisionCampaign: a time of Boundless ambition for utmfri may 25 2012
digitalmississauga.ComCampaign: a time of Boundless ambition for utmthu may 24 2012
BOUNDLESS mEDia COvEragE
page 162
University of toronto stUdent LifeBOUNDLESS
launch date: september 4, 2012 – 74 posters – 1 video – 56 street banners – 43 digital banners – 30 digital screens
student lifestudent WelCome Campaign: We’ve got a Course for that We’ve got a CluB for that
page 163
University of toronto stUdent LifeBOUNDLESS pOStErS
20 st. george Course posters // sept 04 2012 // student Campaign launCh
page 164
University of toronto stUdent LifeBOUNDLESS pOStErS
10 st. george CluB posters // sept 04 2012 // student Campaign launCh
page 165
University of toronto stUdent Life
9 universitY of toronto mississauga Course posters // sept 04 2012 // student Campaign launCh6 universitY of toronto mississauga CluB posters // sept 04 2012 // student Campaign launCh
BOUNDLESS pOStErS
page 166
University of toronto stUdent LifeBOUNDLESS pOStErS
8 utsC Course posters // sept 04 2012 // student Campaign launCh6 utsC CluB posters // sept 04 2012 // student Campaign launCh
page 167
University of toronto stUdent LifeBOUNDLESS viDEO
viral video // mar 2013 // student Campaign launCh
page 168
University of toronto stUdent LifeBOUNDLESS pOStErS
15 zoom media posters // sept 04 2012 // student Campaign launCh
page 169
University of toronto stUdent LifeBOUNDLESS StrEEt BaNNErS
30 large Banners // sept 04 2012 // student Campaign launCh
page 170
University of toronto stUdent LifeBOUNDLESS StrEEt BaNNErS
16 large utm Banners // sept 04 2012 // student Campaign launCh
page 171
University of toronto stUdent LifeBOUNDLESS StrEEt BaNNErS
10 small Banners // sept 04 2012 // student Campaign launCh
page 172
University of toronto stUdent LifeBOUNDLESS DigitaL BaNNErS
30 digital Banners // sept 04 2012 // student Campaign launCh
page 173
University of toronto stUdent LifeBOUNDLESS DigitaL BaNNErS
13 utsC digital Banners // sept 04 2012 // student Campaign launCh
page 174
University of toronto stUdent LifeBOUNDLESS DigitaL SCrEENS
30 digital sCreens // sept 04 2012 // student Campaign launCh
page 175
University of toronto facUlty of medicineBOUNDLESS
launch date: september 14, 2012 – 5 invitations – 1 case – 2 mini cases – event materials – 7 event banners – 29 street banners – 1 billboard – 1 magazine ad – 1 website
universitY of toronto faCultY of mediCine
page 176
University of toronto facUlty of medicineBOUNDLESS iNvitatiON matEriaLS
elleCtoniC invitations
print invitations
page 177
University of toronto facUlty of medicineBOUNDLESS CaSE fOr SUppOrt
faCultY of mediCine Case for support // sept 14 2012 // Campaign launCh
page 178
University of toronto facUlty of medicineBOUNDLESS CaSE fOr SUppOrt
faCultY of mediCine Case for support // sept 14 2012 // Campaign launCh
page 179
University of toronto facUlty of medicineBOUNDLESS miNi CaSE: SUrgEry
page 180
University of toronto facUlty of medicineBOUNDLESS miNi CaSE: taNz CENtrE
page 181
University of toronto facUlty of medicineBOUNDLESS EvENt matEriaLS
t-shirts
program
WaY finding signage donor Wall Wordle
page 182
University of toronto facUlty of medicineBOUNDLESS EvENt matEriaLS
desks
pillars
spaCe graphiCs
BOUNDLESS
BOUNDLESSIMPACT
page 183
University of toronto facUlty of medicineBOUNDLESS EvENt BaNNErS
page 184
University of toronto facUlty of medicineBOUNDLESS StrEEt BaNNErS
septemBer 14 2012 small Banners
page 185
University of toronto facUlty of medicineBOUNDLESS StrEEt BaNNErS
septemBer 14 2012 large Banners
page 186
University of toronto facUlty of medicineBOUNDLESS BiLLBOarD
page 187
University of toronto facUlty of medicineBOUNDLESS magaziNE aDS
full page ad // faCultY of mediCine magazinedireCt mail magazine BloW-in // faCultY of mediCine magazine
page 188
University of toronto facUlty of medicineBOUNDLESS WEBSitE
page 189
University of toronto, facUlty of applied science & engineeringBOUNDLESS
launch date: sept 15, 2012 – 1 teaser card – 6 invitations & reminders – 1 case – 1 program – 17 street banners – 1 event display totem – 1 annual giving brochure – 1 website – 1 video
faCultY of applied sCienCe & engineering
page 190
University of toronto, facUlty of applied science & engineeringBOUNDLESS tEaSEr CarD, EmaiL iNvitES & rEmiNDErS
1 faCultY of applied sCienCe & engineering teaser Card // sept 15, 20121 faCultY of applied sCienCe & engineering email save the date // sept 15, 2012
1 faCultY of applied sCienCe & engineering email invite // sept 15, 2012 3 faCultY of applied sCienCe & engineering email reminders // sept 15, 2012
1 faCultY of applied sCienCe & engineering email Confirmation // sept 15, 2012
page 191
University of toronto, facUlty of applied science & engineeringBOUNDLESS iNvitatiON
1 faCultY of applied sCienCe & engineering invite With envelope // sept 15, 2012
page 192
University of toronto, facUlty of applied science & engineeringBOUNDLESS CaSE fOr SUppOrt
1 faCultY of applied sCienCe & engineering Case for support // sept 15, 2012
page 193
University of toronto, facUlty of applied science & engineeringBOUNDLESS CaSE fOr SUppOrt
1 faCultY of applied sCienCe & engineering Case for support // sept 15, 2012
page 194
University of toronto, facUlty of applied science & engineeringBOUNDLESS EvENt prOgram
1 faCultY of applied sCienCe & engineering event program // sept 15, 2012
page 195
University of toronto, facUlty of applied science & engineeringBOUNDLESS StrEEt BaNNErS
17 faCultY of applied sCienCe & engineering street Banners // sept 15, 2012
page 196
University of toronto, facUlty of applied science & engineeringBOUNDLESS iNfOrmatiON COLUmN
1 faCultY of applied sCienCe & engineering street information Column // sept 15, 2012
page 197
University of toronto, facUlty of applied science & engineeringBOUNDLESS SECONDary WOrDLE
1 faCultY of applied sCienCe & engineering seCondarY Wordle // one-pager // sept 15, 2012
page 198
University of toronto, facUlty of applied science & engineeringBOUNDLESS OthEr giviNg prOgramS
skule™ soCietY leadership annual giving BroChure // oCt 10 2012 direCt mail
page 199
University of toronto, facUlty of applied science & engineeringBOUNDLESS CampaigN WEBSitE
1 faCultY of applied sCienCe & engineering site10 video // mar 2013
page 200
University of toronto, facUlty of applied science & engineeringBOUNDLESS CampaigN WEBSitE
1 faCultY of applied sCienCe & engineering Campaign WeBsite // sept 15, 2012
page 201
University of toronto institUte for HUman DevelopmentBOUNDLESS
launch date: september 27, 2012 – 1 case – 1 video – 1 website
institute for human development
page 202
University of toronto institUte for HUman DevelopmentBOUNDLESS CaSE fOr SUppOrt
institute for human development Case for support // sept 27, 2012
page 203
University of toronto institUte for HUman DevelopmentBOUNDLESS viDEO
institute for human development video // sept 27, 2012
page 204
University of toronto institUte for HUman DevelopmentBOUNDLESS WEBSitE
institute for human development WeBsite // sept 27, 2012
page 205
RobaRts LibRaRyBOUNDLESS
launch date: october 2, 2012 – 1 invitation – 1 case – 6 portico screens
roBarts liBrarY
page 206
RobaRts LibRaRyBOUNDLESS iNvitatiON matEriaLS
printed invitation // oCt 02 2012 roBarts Campaign launCh
page 207
RobaRts LibRaRyBOUNDLESS CaSE fOr SUppOrt
Case for support // oCt 02 2012 roBarts Campaign launCh
page 208
RobaRts LibRaRy
6 portiCo sCreen displaYs // oCt 02 2012 roBarts Campaign launCh
BOUNDLESS pOrtiCO SCrEENS
page 209
University of st. Michael’s collegeBOUNDLESS
launch date: september 29, 2012 – 4 invitation – 1 case – 20 street banners – 1 program – 1 tote bag – 1 hoarding – 1 website
universitY of st. miChael’s College
page 210
University of st. Michael’s collegeBOUNDLESS iNvitatiON matEriaLS
printed invitation // aug 29, 2012 st. miChael’s Campaign launChsave-the-date/evite/reminder // aug 29, 2012 st. miChael’s Campaign launCh
page 211
University of st. Michael’s collegeBOUNDLESS iNvitatiON matEriaLS
save-the-date // aug 20, 2012 st. miChael’s Campaign launChevite // aug 29, 2012 st. miChael’s Campaign launCh
reminder // sept 25, 2012 st. miChael’s Campaign launCh
page 212
University of st. Michael’s collegeBOUNDLESS CaSE fOr SUppOrt
Case for support // sept 29, 2012 st. miChael’s Campaign launCh
page 213
University of st. Michael’s college
15 large street Banners // sept 29, 2012 st. miChael’s Campaign launCh
BOUNDLESS StrEEt BaNNErS
page 214
University of st. Michael’s college
5 small street Banners // sept 29, 2012 st. miChael’s Campaign launCh
BOUNDLESS StrEEt BaNNErS
page 215
University of st. Michael’s collegeBOUNDLESS prOmOtiONaL itEmS
tote Bag // sept 29, 2012 st. miChael’s Campaign launCh
page 216
University of st. Michael’s collegeBOUNDLESS hOarDiNg
ConstruCtion hoarding // sept 29, 2012 st. miChael’s Campaign launCh
page 217
University of st. Michael’s collegeBOUNDLESS WEBSitE
WeBsite // sept 29, 2012 st. miChael’s Campaign launCh
page 218
University of toronto, WoodsWorth CollegeBOUNDLESS
launch date: october 2, 2012 – 1 event banner – 2 web banners – 1 email
WoodsWorth College
page 219
University of toronto, WoodsWorth CollegeBOUNDLESS EvENt BaNNErS
1 WoodsWorth College event Banner // oCt 2, 2012
page 220
University of toronto, WoodsWorth CollegeBOUNDLESS WEB BaNNErS
2 WoodsWorth College WeB Banners // oCt 2, 2012
page 221
University of toronto, WoodsWorth CollegeBOUNDLESS gift pLaNNiNg
WoodsWorth College email soliCitation // oCt 2, 2012
page 222
University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS
launch date: october 23, 2012 – 2 invitations – 1 case – 3 street banners – 1 magazine ad – 1 self-mailing coupon – 1 website
universitY of toronto laWrenCe s. BloomBergfaCultY of nursing
page 223
University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS iNvitatiON matEriaLS
print invitations // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh
page 224
University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS CaSE fOr SUppOrt
Case for support // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh
page 225
University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS CaSE fOr SUppOrt
Case for support // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh
page 226
University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS StrEEt BaNNErS
street Banners // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh
page 227
University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS aDS
full-page magazine ad // apr 2013 pulse magazine
page 228
University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS OthEr giviNg prOgramS
annual fund self-mailer // magazine insert // apr 2013 pulse magazine
exterior
interior
page 229
University of toronto Lawrence s. BLoomBerg facULty of nUrsingBOUNDLESS WEBSitE
WeBsite // laWrenCe s. BloomBerg faCultY of nursing // oCt 23 2012 Campaign launCh
page 230
University of toronto, new collegeBOUNDLESS
launch date: october 24, 2012 – 1 case – 14 street banners – 1 website
universitY of toronto neW College
page 231
University of toronto, new college
Text
TITLE
BOUNDLESS CaSE fOr SUppOrt
Case for support // oCt 24 2012 Campaign launCh
page 232
University of toronto, new college
Text
TITLE
BoUnDless
14 Banners // oCt 24 2012 Campaign launCh
BOUNDLESS StrEEt BaNNErS
page 233
University of toronto, new College
WeBsite // oCt 24 2012 Campaign launCh
BOUNDLESS StrEEt BaNNErS
page 234
University of toronto, facUlty of DentistryBOUNDLESS
launch date: november 5, 2012 – 3 invitations – 1 case – 13 street banners – 2 event banners – 1 website
universitY of toronto faCultY of dentistrY
page 235
University of toronto, facUlty of DentistryBOUNDLESS iNvitatiON matEriaLS
1 invitation // oCt 5, 2012 dentistrY Campaign launCh 3 evites // oCt 5, 2012 dentistrY Campaign launCh
1 reminder // oCt 25, 2012 dentistrY Campaign launCh
page 236
University of toronto, facUlty of DentistryBOUNDLESS CaSE fOr SUppOrt
Case for support // nov 5, 2012 dentistrY Campaign launCh
page 237
University of toronto, facUlty of DentistryBOUNDLESS StrEEt BaNNErS
13 large Banners // nov 5, 2012 dentistrY Campaign launCh
page 238
University of toronto, facUlty of DentistryBOUNDLESS EvENt BaNNErS
2 event Banners // nov 5, 2012 dentistrY Campaign launCh
page 239
University of toronto, facUlty of DentistryBOUNDLESS WEBSitE
WeBsite // nov 5, 2012 dentistrY Campaign launCh
page 240
University of toronto scarboroUghBOUNDLESS
launch date: november 14, 2012 – 4 invitations – 1 case – 1 event program – 48 street banners – 1 promotional item – 1 website
universitY of toronto sCarBorough
page 241
University of toronto scarboroUghBOUNDLESS iNvitatiON matEriaLS
save-the-date + reminder evites // oCt 14 2012 // Campaign launChprint invitation paCkage // oCt 14 2012 // Campaign launCh
page 242
University of toronto scarboroUghBOUNDLESS CaSE fOr SUppOrt
Case for support // nov 14 2012 // Campaign launCh
page 243
University of toronto scarboroUghBOUNDLESS CaSE fOr SUppOrt
Case for support // nov 14 2012 // Campaign launCh
page 244
University of toronto scarboroUghBOUNDLESS EvENt matEriaLS
event program // nov 14 2012 // Campaign launCh
page 245
University of toronto scarboroUghBOUNDLESS StrEEt BaNNErS
large Banners // sept 14 2012 // Campaign launCh
page 246
University of toronto scarboroUghBOUNDLESS StrEEt BaNNErS
small Banners // sept 14 2012 // Campaign launCh
page 247
University of toronto scarboroUghBOUNDLESS WEBSitE
noteBook // nov 14 2012 // Campaign launCh
page 248
University of toronto scarboroUghBOUNDLESS prOmOtiONaL itEmS
WeBsite // nov 14 2012 // Campaign launCh
page 249
University CollegeBOUNDLESS
launch date: november 15, 2012 – 1 brochure
universitY College
page 250
University CollegeBOUNDLESS CaSE fOr SUppOrt
BroChure // nov ??, 2012 uC Campaign launCh
page 251
University of toronto, ischoolBOUNDLESS
launch date: november 16, 2012 – 1 case – 3 emails – 1 digital banner – 1 facebook banner – 1 twitter skin – 1 website
universitY of toronto isChool
page 252
University of toronto, ischoolBOUNDLESS CaSE fOr SUppOrt
Case for support // nov 21, 2012 isChool Campaign launCh
page 253
University of toronto, ischoolBOUNDLESS EmaiLS
email Campaign // nov 21, 2012 isChool Campaign launCh
email 1 email 2 email 3
page 254
University of toronto, ischoolBOUNDLESS DigitaL BaNNErS
digital Banner // nov 21, 2012 isChool Campaign launCh
page 255
University of toronto, ischoolBOUNDLESS DigitaL BaNNErS
faCeBook Banner // nov 21, 2012 isChool Campaign launChtWitter re-skin // nov 21, 2012 isChool Campaign launCh
page 256
University of toronto, ischoolBOUNDLESS WEBSitE
WeBsite // nov 21, 2012 isChool Campaign launCh
page 257
University of toronto LesLie Dan facULty of PharmacyBOUNDLESS
launch date: november 16, 2012 – 1 case for support – 8 street banners – 4 event banners – 9 digital banners
universitY of toronto leslie dan faCultY of pharmaCY
page 258
University of toronto LesLie Dan facULty of PharmacyBOUNDLESS pOStErS
Case for support // novemBer 16 2012 // leslie dan faCultY of pharmaCY Campaign launCh
page 259
University of toronto LesLie Dan facULty of PharmacyBOUNDLESS pOStErS
8 street Banners // novemBer 16 2012 // leslie dan faCultY of pharmaCY Campaign launCh
page 260
University of toronto LesLie Dan facULty of PharmacyBOUNDLESS pOStErS
4 event Banners // novemBer 16 2012 // leslie dan faCultY of pharmaCY Campaign launCh
page 261
University of toronto LesLie Dan facULty of PharmacyBOUNDLESS pOStErS
9 digital Banners // novemBer 16 2012 // leslie dan faCultY of pharmaCY Campaign launCh
page 262
University of toronto, factor-inwentash facUlty of social workBOUNDLESS
launch date: nov 20, 2012 – 2 printed invites – 4 email invites & reminders – 1 brochure – 1 agenda – 2 event banners – 5 street banners
faCtor-inWentash faCultY of soCial Work
page 263
University of toronto, factor-inwentash facUlty of social workBOUNDLESS iNvitatiONS & agENDa
2 faCtor-inWentash faCultY of soCial Work printed invites With envelopes // nov 20, 20121 faCtor-inWentash faCultY of soCial Work printed agenda // nov 20, 2012
page 264
University of toronto, factor-inwentash facUlty of social workBOUNDLESS EmaiL iNvitES & rEmiNDErS
faCtor-inWentash faCultY of soCial Work email invitations // nov 20, 2012
save-the-date reminderevite invite to seCond meeting
page 265
University of toronto, factor-inwentash facUlty of social workBOUNDLESS BrOChUrE
1 faCtor-inWentash faCultY of soCial Work BroChure // nov 20, 2012
page 266
University of toronto, factor-inwentash facUlty of social workBOUNDLESS StrEEt & EvENt BaNNErS
2 faCtor-inWentash faCultY of soCial Work event Banners // nov 20, 2012
page 267
University of toronto, factor-inwentash facUlty of social workBOUNDLESS StrEEt & EvENt BaNNErS
5 faCtor-inWentash faCultY of soCial Work street Banners // nov 20, 2012
page 268
University of torontoBOUNDLESS
appendiCes
page 269
University of torontoBOUNDLESS
appendix a:ad inventorY
page 270
University of torontoBOUNDLESS appENDix a
By pUBLiCatiON/mEDiUm
u of t magazine 6globe and mail 11 toronto star 11globe and mail supplement: perspectives mississauga 1 West of the City magazine 1good life mississauga magazine 1mississauga life magazine 1Canadian Capital 2 profit 2 toronto life 2Canadian Business 1porter (Billy Bishop airport) 3 street Banner 90event Banner 18 email 28direct mail 10digital Banner 20other* 2Cases for support 4
total 214
By SizE
full page magazine 16½ page newspaper 22¼ page newspaper 1full page newspaper 3Billboard 3transit ad 9 double page spread 2 ½ page* 1gatefold 1Blow-in self-mailer 1email 28Buckslip 10square digital Banner 9horizontal digital Banner 9masthead digital Banner 2
By mONth*
nov 2011 63dec 2011 52jan 2012 89feb 2012 72mar 2012 77may 2012 113jun 2012 111jul 2012 102aug 2012 104sep 2012 111oct 2012 111nov 2012 110dec 2012 110
total 1225
* nexus & lawyer’s Weekly ** street banners and porter billboards are counted monthly as ads until they are taken down