boston silvertech case study
TRANSCRIPT
© 2015 Scribe Software Corporation. All rights reserved. 1
Steve Baines
Chief Technology Officer
SilverTech, Inc.
@stevebainz
2
Agenda
• About SilverTech
• Challenge
• Solution
• Results
• Next steps
• Q&A
About SilverTech
By the numbers
Our Differentiators
MACMS CRMContent
Management
Systems
Marketing
Automation
Customer
Relationship
Management
+ +
Technology VendorsDigital Marketing Agencies
SilverTech
Challenge
The Technology Landscape
There are over 1,800 sales and marketing
technology vendors producing software and
platforms that need to talk and share data
with each other. That number is growing
daily.
Implement and then Integrate
Our ability to implement marketing
technology then integrate it with other
business platforms is our differentiator.
We hear this consistently from everyone we
meet with and pitch to. Our partnership with
Scribe strengthens that differentiator even
more.
Graphic courtesy of http://chiefmartec.com
Why We Partnered with Scribe?
● Native Connectivity Shortfalls
Even in cases where a native connector may be available, for complex integrations, these are usually just not
powerful enough. In scenarios where advanced reporting and data manipulation is needed, a tool such as Scribe is
much more effective.
● Easy and Rapid Deployments
Through Scribe Online, we are able to integrate our clients’ applications exponentially faster than custom-coded
solutions. We can make changes in minutes, not weeks. Integration is a fact of life...so get good at it!
● Many Existing Connectors / Key Connectors in the Works
In addition to a large library of existing connectors, Scribe has recently teamed up with other enterprise application
vendors in our space to develop connectors for their platform. Additionally, we are working internally on our own
connectors.
Alignment with Lead to Loyal
● The Lead to Loyal Philosophy
The Lead to Loyal philosophy allows businesses to optimize the customer experience by understanding each
individual customer interaction and driving engagement with integrated business intelligence across the entire
lifecycle.
● Using the Lead to Loyal Approach
Using the Lead to Loyal approach, we provide solutions that address the entire customer lifecycle, from first
interaction through repeat business. We can use Scribe to help us integrate frontend / backend systems and
processes to create the best customer experience possible.
● Data is at the Core of Lead to Loyal
In order to optimize a customer’s experience across the entire lifecycle, we need data. With today’s customer
interacting with brands via multiple channels and touchpoints, having that data available to all systems involved
during the lifecycle is more important than ever.
Solution
Our Offerings
● Marketing Automation to CRM
The first product that we went to market with connects a Marketing Automation Platform to a Customer Relationship
Management system.
● More on the Way
Our vendor partners in the Marketing Automation, CMS, and CRM space are telling us directly that there is a big need for
connectors.
Results
Benefits for our Company
● Expands our Offerings Beyond Services
Scribe gives us the opportunity to begin marketing and developing innovative products alongside our services.
● Entry Point for Add on Services
Once we are in an organization, even for a small project, it becomes much easier for us to sell additional services.
● Repeatable Sales Process / Quick Turn Around
Since we are able to productize our offerings from Scribe, we are able to quickly sell and execute on the work.
● Predictable Revenue Stream / Recurring Monthly Revenue
The products we will be offering with Scribe are monthly recurring services / subscription based.
Benefits for our Crew
● Cool New Systems and Platforms / Develop Our Own Connectors
In addition to working with the Scribe platform itself, we’ll have the ability to work with new connecting platforms such
as Microsoft Dynamics. We also have the opportunity to develop and innovate our own connectors.
● Data to Provide the Ultimate Customer Experience
Data from systems such as MA, CMS, CRM, and ERP systems can now be shared with each other, allowing us as
trusted advisors to truly optimize the customer’s experience at every stage of the lifecycle.
● Projects are Setup for Success
The projects we’ll be using Scribe for are very well contained and defined, setting them up for success right out of
the gate. There is little room for scope and budgets to run rampant.
Next Steps
Thank you!
Q&AContact me at:
Steve Baines
Chief Technology Officer
SilverTech, Inc.
@stevebainz