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Boston Matrix By Robert Vadas

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-The Boston Consulting group developed this as a tool of portfolio analysis -Portfolio is the collection of businesses or products that make up a business -Can be applied to portfolio of products

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Chart

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-Question Mark(Problem Child) Low share of a rapidly growing market, has potential but the future is uncertain -Stars High share of a rapidly growing market, position of leadership in a high growth market -Cash cows High share of a slowly growing market, little potential for growth -Dogs(Means unattractive) Low share of a slowly growing market, not going anywhere

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Advantages/Disadvantages Question Mark(Problem Child) Advantage: Has potential to become a Star Disadvantage: Has potential to become a Dog Stars Advantage: Product/Business is strong Disadvantage: High spending on marketing a product Cash Cows Advantage: Large positive cash inflow Disadvantage: Little potential for growth Dogs Advantage: Low spending Disadvantage: Failed product not going anywhere