Boston KM Forum

Increasing Knowledge Transfer

By

Adapting Information Presentation Styles

On the Fly

A Little About Me…Joseph Carrabis has authored 23 books and over 300 articles in five areas of expertise. His books have covered cultural anthropology, database technology and methods, information mechanics, language acquisition, learning and education theory, mathematics, network topologies, and psycholinguistic modeling. His articles have covered computer technology, cultural-knowledge modeling, equine management, knowledge studies and applications, library science, martial arts, myth and folklore, neurolinguistic, psychodynamic and psychosocial modeling, group and tribal behavior, and social interactions in NYC and more. He’s currently a columnist for iMediaConnections.Carrabis has been a lead speaker, guest presenter and panelist at several industry and trade conferences and conventions, most notably The MIT Enterprise Forum (May 2003), The KnowledgeNH Technology RoundTable (Sept 2004), Progress Partners Forum 2005, MCAN Fall 2005 and the Boston KMForum (Aug 2006) His knowledge and data designs have been used by Caltech, Citibank, DOD, IBM, NASA, Owens-Corning and Smith-Barney among others. He's been everything from butcher to truckdriver to Senior Knowledge Architect to Chief Research Scientist. Currently Carrabis is Chairman and Chief Research Officer of NextStage Evolution, LLC, and co-Founder and Chief Research Officer of NextStage Global. He's also founder of KnowledgeNH and NH Business Development Network, and inventor and developer of Evolution Technology. In his spare time he plays various musical instruments, flies many different kites, practices obscure languages, walks his dog and kisses his wife. He's currently working on Reading Virtual Minds, a book on how people interact with new information technologies. You can reach him at jcarrabis@nextstagevolution.com.

A Little About NextStage…NextStage Evolution and NextStage Global specialize in helping companies better their marketing efforts and understand customer behavior via kayesology, the science of consumer response.

NextStage “…works at the intersection of business intelligence and web analytics and pulls amazing information out of data.” – Robbin Steif, CEO, Lunametrics and co-Chair, Marketing, WAA

You can reach NextStage Evolution at 603 577 4575 and NextStage Global at 905 564 6929 or via info@nextstageglobal.com.

Overview

1. Attached WebSight tool to websites2. Matched employee id to collected data3. Revealed group specific communication

and navigation4. Created group specific versions of training

materials5. Cognition, retention, etc., went high6. Mentoring, internal communications,

expertise exchange

Now the Details…

Cognitive Effort climbs in relation to complexity of material presented

What was really interesting was this…

So we did a little experiment…

And Applied this finding to their website…

And as modality richness increased…

So we wondered…

And the outcome was this…

Average Increase in Company Specific Knowledge - 7

Average Increase in Policy Specific Knowledge - 4

Average Increase in Job Specific Knowledge - 20

More Details…

Average increase – 4gp

And the Last Details…

NDP gained 33%, “best showing ever”

ReCap

1. Attach WebSight tool to websites

2. Wait for gloms to appear

3. Group specific communication and navigation

4. Create group specific versions of training materials (either TargetTrack or WebSight)

5. Cognition, retention, etc., go high

6. Mentoring, internal communications, expertise exchange

One Such Use

And if you’re not interested in KM and KT?

• Web uses

• Commerce uses

• Training uses

• Security uses

• …

Boston KM Forum

Thanks!

Increasing Knowledge Transfer

By

Adapting Information Presentation Styles

On the Fly

(find out more)