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Responseanalysis of9 phases

EXPERT VIEW

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BOSTIMESPage 3

Media Gallery forBOS 2013

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ShowingSuccess

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6 BOS STRENGTHS

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We have successfully completed 227 shows of Business Opportunities Show (BOS). There was a time when companies eyed only metros to do business. But today, small towns are

no longer characterized by their snail like pace, they have grown to match up the unceasing bustle of a metropolitan. They have become BIG, not in size but in the

opportunities that they offer and that is how we have been receiving overwhelming response from both our exhibitors as well as visitors as we have given them an

opportunity/platform to meet one on one.

BOS Sucessfully Completed 227 Shows

Is your business suitable for being franchised?

� Concept: BOS is a unique concept introduced for the small cities in various states of India. At survey level, BOS �rst identi�es three to four potential cities in a particular state and these cities become the venue for the show. A week long show presents enormous business opportunities from various brands over a privately held round table with each brand. The show encompasses seminars, one-to- one meetings, site visits and discussions where investors get a chance to gain knowledge on small business growth and its bene�ts.

� One-to-One Meetings: BOS offers one-to-one interaction opportunity to franchisors and franchisees, which allows them to discuss and understand the business plan. This session is one of the biggest strengths of the show where investors get to know about the various business opportunities offered by the brands, and franchisors can seek the potential investors for their deals.

� Brand Recognition: BOS has established strong brand recognition in cities where their visibility was nil earlier, and created a space for the brand in those markets.

� Awareness Campaigns: The show creates awareness about the event and brands participating in it through advertisements, media release and various marketing tools. Moreover, it was successfully taken to the investors' doorstep through exhausted marketing plans like road shows, advertisements, hoardings, banners, direct marketing, telecalling, SMS blast and many more.

� Visitors' Pro�le: Investors' pro�le has always been a signi�cant aspect behind the success of BOS in every city. Potential and serious enquiries have always been a major in�ow during the show and help each brand to appoint prospective franchisees in the city.

Almost every business can be franchised and can enjoy its presence everywhere. But still there are certain basic characteristics that must be met by the business organisations to take a franchise route.

Franchise is undoubtedly a great way to expand your business. It helps you cover the entire nation under the umbrella of

your brand. To make a franchise business work, it is important for both the franchisor and the franchisee to build a healthy business relation. K.V. Rajan, Executive Director, Veta says, "Franchise is more like a relationship management that decides a win-win situation for both the franchisor and the franchisee."

To opt for a pro�table franchise model for expanding the presence of your business across the state or nation, you have to check the following features in your business.� CREDIBILITY: Your business has to be credible. Credible in the sense that you should have an experienced management, your company must hold a good track record and a proven business philosophy. Acclamation from your customers or the local press is also necessary to move ahead in franchising.� UNIQUENESS: For expanding a business through franchising, you should come up with something refreshing and unique. There are already numbers of players in the market, so you have to be careful in using the USP (Unique Selling Proposition) of your business to gain competitive advantage. Also, your business

should be marketable as a business opportunity.� TEACHABLE: Yes!! Your business philosophy should be teachable. It means you should be able to make your franchisees learn the same tactics and techniques in a limited period of time to operate successful business. It is possible only if you have well documented operating procedures.� PROFITABLE: It is one of the most important aspects of a franchise business. If your business cannot generate 15-20 per cent return on investment after deducting the monthly overheads and royalties, then it will be dif�cult to keep your franchisees with you on a long term relations.

If your business meets the above criteria, then you can expand it through franchising. Before �nalising your decision of taking a franchise route, it is very important to develop a sound business plan. This plan must incorporate the vital issues like the tactics to speed up growth, �nancial analysis in terms of franchise fees and royalty, territorial development, training and support services. Importantly, make sure that you can invest enough time and inclination to support your franchisees.

The list does not get over here. Once you are done with the business plan, your next important concern is the franchise agreement. You have to

prepare a legal document, which includes the whole data regarding the franchise business, viz., the franchise fees, royalty, monthly overheads, training and support, exclusive rights given to the territorial franchisee, return on investment, break-even period, property details, franchise term, and its renewing ability and so on. The decisions made regarding these complex issues will ultimately dictate your success as a franchisor.

So, if you also have a business which is doing perfectly well for quite a long time, and now you are thinking to expand its reach across India, then franchising is the perfect option for you. It is like �nding a way to expand and maintain the set standards of your business simultaneously. Franchising is the most suitable way to continue to gain brand recognition and market dominance.

In a nutshell, you can say that a business that has the potential to be sold as a franchise opportunity usually have the characteristics of an established business, having unique selling proposition, easily replicable, and the promise of an adequate return on the investment. If your business has all these characteristics then do not waste time, go ahead and cover the nation.

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BOS has been organising shows in different parts of India, but successfully reaching to the nooks and corner of our country speaks volume and this experience is itself an achievement for BOS.

For us every city responded very well and the show has live up to our expectations. Majorly, the growth was seen in northern cities where the brands acceptance is more and people are open to try different business options.

What all new strategies will be implemented for the new series in 2014?BOS in its new series will have many more cities to rejoice for the franchisors and business investors; more activities, more features, more attractions and a new face all under one roof. We will be using the same concept and presentation but with value additions. Moreover, we are trying to include different platforms like expertise seminars, elaborated brand participations, pre-�xed meetings and exhaustive marketing campaigns.

What were the dif�culties and strengths of the show?Organising a concept of multi-city show covering four to �ve cities back to back in a

week was a major challenge, where involving the brands participation in different cities was a key task to achieve. The concept, research behind every city, strategic campaign and team work were the absolute strength of the show.

How much contribution has been made by BOS in building up the small business sector in B & C level cities?BOS has created its own value in these cities by what it delivered. We tried creating a knowledge path for the visitors to be more accustomed to small business sector. In addition, BOS not only reached out to the untouched cities but also educated people about the SME sector and provided a series of opportunities from various brands existing in the industry.

Share the experience of 78 cities highlighting the most responsive cities?Seventy-Eight cities and 40,000 investors was a good start for us but the expectation level has also grown higher. Within these Seventy-Eight cities, we tried covering the major cities from every zone where we have got mixed response from different phases; so, it would be dif�cult to highlight some as almost every city presented a new opportunity for us to grow and come back again.

BOSTIMESEXPERT VIEW

3 www.franchiseindia.com

RESPONSE ANALYSIS OF 9 PHASESPHASE 1 � Indore, Bhopal, Jabalpur, Nagpur, RaipurPHASE 2 � Dehradun, Meerut, Moradabad, Agra, Lucknow, Kanpur, Allahabad, VaranasiPHASE 3 � Jammu, Amritsar, Jalandhar, Ludhiana, Patiala, Bhatinda, ChandigarhPHASE 4 � Karnal, Panipat, Rohtak, Hisar, Faridabad, Delhi, Noida, Ghaziabad, Gurgaon, Jaipur, Ajmer, Jodhpur, UdaipurPHASE 5 � Hubli,Mangalore, Mysore, Banglore, Salem, Trichy, Chennai, Madurai, Coimbatore, Calicut, Cochin, TrivandrumPHASE 6 � Nellore, Vijaywada, Rahamundry, Vishakhapatnam, Hyderabad, WarangalPHASE 7 � Guwahati, Siliguri, Patna, Ranchi, Dhanbad, Kolkata, Bhubaneshwar, CuttackPHASE 8 � Amravati, Nasik, Aurangabad, Kalyan, Thane, Andheri, Colaba, Navi Mumbai, Pune, Solhapur, Kolhapur, GoaPHASE 9 � Surat, Vadodara, Ahmedabad, Rajkot, Jamnagar

BOS has successfully covered 78 cities and touched around more than 1,25,000 investors. In addition, it got a great response from the investors as well as the brands in North India. The show experienced tremendous growth and acceptance even from western, eastern and southern cities.

WEDNESDAY, 1 JANUARY 2014, NEW DELHI

Educational Pro�le of Business Visitors (%)

Pro�le of Visitors by the level of Business Investment (%)

Business Opportunities of visitors Interest -Industry wise (%)

BOSTIMES

"Bringing wide variety of investment avenuesunder one roof"

VIDEOCON INDUSTRIES LTD

"The concept itself is powerful, and in smallcities where there are potential investors butno awareness on how to start a business, thisshow has given them a platform"

RAYMOND LTD

"City exposure given to the tier II cities wasvery much needed"

INDIAMART INTERMESH LTD

"We, somehow, feel that BOS is a betterplatform than the bigger retail shows providinga one-to-one reach to our business prospects.Tapping the potential in Tier-II and Tier-III citiesis of great help to us"

GITANJALI JEWELLERY RETAIL PVT LTD

"Introduced small format for serious visitors"CARTRIDGE WORLD

"Brand mix of participants and good scope forevery retailer"

SIYARAM SILK MILLS LTD

A well planned show, proving to be very useful for �rms sighting expansion. We are looking forward to be part of the show again.

CLUB MAHINDRA HOLIDAYS

The venue and show was very well equipped. Keep going Franchise India, Done a great job.

KWALITY WALLS

Proper advertising & marketing is the strength of BOS enabling reach to remote locations. Looking forward for more such events.

CEAT TYRES

WHIRPOOL INDIA LTD

�BOS offers a platform to showcase your brand pan India. BOS is only organization that offers such a good platform."

"BOS was a business opportunity fordiversi�ed class of investors under one roof"

EUROKIDS INTERNATIONAL LTD

"Giving opportunity and awareness forbudding entrepreneurs"

TTK PRESTIGE LTD

"Its city speci�c so gives opportunity to people of the town and companies to come to on a common platform."

ICICI SECURITIES LTD

A well equipped show. Fully satisfactory approach for attracting only serious investors.

POWERHOUSE GYM

This show provides the best solution to investors in developing cities, Very Appropriate communication with BOS team.

WONDER SHEETS

COMPANIES TESTIMONIAL

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BOS Media HighlightsFranchise India HoldingsPlans Multi City Biz Eventin North India

THE FINANCIAL WORLD

More Than 500 peopleexplored Franchiseopportunities in one day.

AMAR UJALA

Business Expo gets bigresponse.

THE TRIBUNE

BOS is the vital resource for franchisor interested in expanding business regionally.

ENTREPRENEUR INDIA

Exhibition on retailopportunities held

THE HINDU

Business expo gets bigresponse, in the one-day

event in Ludhiana offeredprime investing options tolocal businessmen.

THE TRIBUNE

F ranchise India to holdexpo on business

prospect today inLudhiana.

HINDUSTAN TIMES

A iming to create aneconomical, ef�cient

and trusted way ofbusiness developmentgiving a wider reach toIndian small town BOAGwas organised byFranchise India HoldingsLimited.

THE FINANCIAL WORLD

WEDNESDAY, 1 JANUARY 2014, NEW DELHI

PHOTO FEATURE SHOWING SUCCESS

BOSTIMES