The 6 Step Process to Creating a Modern,

Digital Office Products Business

Wednesday 3rd June

David Taylor

@savvysocialDT www.2010media.co.ukDigital management consultant, social media author, trainer and speaker.

Helping businesses to communicate more effectively.

Co-author – The Business of Being Social.

About me

#BOSSFED15

• The office products industry – like all others - is changing

• Traditional products are declining - paper, filing products, envelopes

• But, Direct Mail is not dead

• Huge explosion in technology and innovation

• With the result that new products and services are being added - Managed Print Services, Facilities Management supplies, Work wear, IT hardware

• Rise in the importance of multi-channel marketing

• Increased consolidation in the supply chain

• Leading to a greater need for collaboration and co-operation

The 2015 office products landscape

The multi-generational business environment

The Gartner Hype Cycle: Social media now = business

The rise of the Millennial in the work environment

Source: Forrester

Latest digital trends

Who ‘owns’ your brand?

Who controls your digital footprint?

The emergence of the modern, social business

Becoming a social business

How could YOU be using social media?

• Brand awareness• Networking and business development• Lead generation• Lead conversion• Public and influencer relations• Brand protection• Support & customer service• Corporate and Social Responsibility• Business intelligence• Competitor analysis• Research & Development• Thought leadership

The mantra for the day...

1. What is the short, medium and long term strategy for your business?

2. Is there a growth mindset within your business?

Internal and external communications now need to be wholly integrated

3. How well placed are you to create content?

Securing your content ‘pipeline’

Creating an ‘internal’ newsroom within your organisation

4. Who has responsibility for managing all your digital channels?

5. Do you have budgets set aside for social advertising?

LinkedIn Showcase pages

Twitter advertising

Sysomos: Gain Actionable Insights from Social Data

6. How well are you using Big Data to benefit your business?

So, how well equipped are you to meet the challenges and opportunities posed by the digital age?

 

Socially adaptive business scores

0-20 Your organisation needs systemic change and may well fail if you don’t address a number of key areas.

21-40 There are a number of areas where you are weak. Focus on strategy and culture. The rest will follow naturally.

41-60 Your business may work well now but it is probably too much about delivering short term results. Look at implementing some strategic goals.

61-80 You’re in an excellent position to drive the business forward in the medium and long term. You just require some fine tuning.

81-100You are totally focused on the future, meeting the needs of your customers and delivering a first class business well into the future.

And finally…. an example of a great social business