boss digital’s view on content marketing
TRANSCRIPT
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BOSS DIGITAL ADVANTAGES OF CONTENT MARKETING
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CONTENT MARKETING
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Content Marketing is a strategy that makes use of things that add value
to the company’s presence with the objectives of informing, educating and
entertaining the customer. These are in the forms of:
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ARTICLES
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HOW TO
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Infographic
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CONTENT MARKETING
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According to Nectafy [dot] com, there are about 59 benefits of content
marketing according to 50 expert marketers. Check out the full list here.
However, these are the 10 most popular benefits and advantages that you
could get if you will venture and put in a lot of effort to your
content marketing campaign.
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CONTENT MARKETING
Increases visibility of your brand
Develops lasting relationships with your
audience
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Improves brand awareness
and recognition
Creates loyalty and trust, with both your
current customers and prospects
CONTENT MARKETING
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Helps you to build authority
and credibility
Positions your business as an
expert in your industry
CONTENT MARKETING
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Generates traffic to your site to
improve lead generation
Opens a channel of communication through
social shares and comments
CONTENT MARKETING
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Helps your customer move through the
purchase decision more quickly
Provides value with no
strings attached
CONTENT MARKETING
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THANK YOU!