borough royale
DESCRIPTION
Hypothetical Execution for an ARG RPG in NYC, specifically set to promote inter-borough travel as well as tourism in the city.TRANSCRIPT
BOROUGH ROYALERAJ KUPPUSWAMY | JEFF MACDONALD | RACHEL MERCER
THE ASSIGNMENT
WHY NEW YORK?
1. Recent Rebranding
2. Current Economic Issues
3. Tourism Opportunities
SO HOW WILL WE DO THIS?
ARG RPG
GAMEPLAY, STORYLINE, AND
TECHNICAL DEMONSTRATION
STEP 1:Develop a Community
BOROUGH
NEIGHBORHOOD
GUILD
(WHOLE POPULATION)
(DEFINED BLOCK AREA)
(MIN 5 - MAX 25, PLUS MERGER MECHANICS)
BOROUGH =
“RACE SELECTOR”
“CLASS SELECTORS”
=
“CLASS SELECTORS”
=
“CLASS SELECTORS”
=
STEP 2:Engage that Community
1. MEGA GAME
QUEENS MANHATTAN BROOKLYN STATEN ISLAND BRONX
2. LOCAL GAME
BOWERY CHELSEA KOREATOWN SOHO HARLEM
3. MICRO GAMEGUILD VS. GUILD
VS. VS. VS. VS.
VS. VS. VS. VS.
LEVELING MECHANICS
LEVEL
PH
YS
ICA
LIT
Y
BUSINESS BRILLIANCE
WHY IS THIS GOODFOR NYC?
WHO ARE WEPARTNERING WITH?
WHAT ARE THEYCOMPETING FOR?
WHAT IS OUR TIMELINE?
THREE MONTHSAUGUST - OCTOBER
ECONOMIC BENEFITS
LOCAL SPENDING
MERCHANDISE
TRANSPORTATION
GOING OUT
MEASUREDMEDIA
BENEFITS
MENTIONS OFNEW YORK CITY
IN SOCIAL MEDIA
BRANDING ANDMERCHANDISE
THANK YOU