boricua bakery angelica capeles & kiara ortiz grade 12 age 18
TRANSCRIPT
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Boricua Bakery
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Mission Statement Opportunity Boricua Bakery will bake goods reflecting our Puerto
Rican culture.
Mission Statement Our goal is to satisfy our customers’ sweet tooth and
convince them to keep coming back for our delicious treats. We will give people a taste of Puerto Rican culture.
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Business ProfileType of Business
Manufacturing/Retail Our product will satisfy our customer’s
desire because we will customize our product for their specific interests and needs like chocolate chips, almonds, soy milk, etc.
Legal Structure Partnership, Limited Liability Our legal structure involves two people and
we each will do our part in developing our business together, and protect our assets. It also works best for our situation at this time
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QualificationsQualifications
Experience in baking
Cultural background
Knowledge of Accounting and Entrepreneurship
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Market AnalysisIndustry Name Specialty Foods
Industry Size $6 billion annually
48% of the population in Chelsea is Hispanic/Latino. 86% are above age 13.
Puerto Ricans over age 13
35,080
Potential Market Size
Target Market
Total PopulationChelsea, MA 35,080
14,480
16,838
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Consumer Profile By Location
Chelsea, MA By Population
Primarily people from Puerto Rico who are 13 and older
By Personality Latinos who want to connect with their heritage
through traditional desserts and food. By Behavior
People who either can’t find home-made desserts or just don’t want to spend money or time to make them.
By Income People with an income level above $35,000 per
year.
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Competitive Advantage
Boricua Bakery
Charo’s Bakery
La SultanaBakeryFactors
GoodQuality of Product//Service
Price
Location
Brand/Reputation
Unique Knowledge
Good Good
Moderate Inexpensive Moderate
Specialize in wedding cakes
Columbian mix Puerto
Rican desserts
East Boston, MA
Chelsea, MA
Well-known Well-known New to market
Lowell, MA
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8
People Promotions Product
Place Price
Hispanics age 13+
Flyers on cars, word of mouth, posters around schools and the city.
We give a tasty treat of our culture
We will sell our products from our own homes.
We will price our items at $15-25 depending on sizes.
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Marketing Plan
Purchase Retention
Taste samples around school
Flyers, word of mouth,
Coupons for return customers.
Long Term ( 6 months-1 year)
Current & Short Term (1 month -6 months)
Awareness
Send out menus, business cards in flyers
Sale specials, new products Customers will receive a 10% off coupon after their 3rd order.
$0.00$0.00
$50.00
Monthly cost, by phase:
Awareness Purchase Retention
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Cost of Materials/Direct Labor
Definition of One Unit
One Treat ( Average of 3 Products)Cost of Sales Per Unit
Direct Labor(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$9.00 40 minutes $6.00
Total Direct Labor Per Unit $6.00
Material Description Cost/Total Quantity Cost Per Unit ($)
Average ingredients $12.76 $12.76
Total Material Cost Per Unit $12.76
Total Other Variable Costs Per Unit $.10
Cost of Sales Per Unit $18.86
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Economics of 1 Unit
Definition of One Unit – One Treat ( Average of 3 Products )
Selling Price per Unit $ 25.00
Direct Labor per Unit (if applicable)
$ 6.00
Materials per Unit (if applicable)
$ 12.76
Total COGS per Unit (B+C) $ 18.76
Total Other Variable Expenses per Unit
(outgoing shipping, packaging, commissions)
$ 0.10
Total Cost of Sales (D+E) $ 18.86
Contribution Margin (A-F) $ 6.14
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Average Monthly Fixed Expenses
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
$0
Insurance $0
Salaries of Employees $0
Advertising $10.00
Interest $0
Depreciation $0
Utilities $30.00
Rent $50.00
Other Fixed Costs $
Total Monthly Fixed Costs
$90.00
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Time Management PlanActivity Hours
(combined)
Business 30
Church 8
Work 30
School 105
Sports 10
Sleep 153
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Monthly Sales Projections Right-click on chart and choose “Edit Data” to add your information.
Total Units
Full Capacity
Break-Even Units
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Projected Yearly Income Statement
Selling Price Per Unit $ 25.00
# of Units Sold 335
Total Sales $ 8,375.00
Total COGS $ 6,318.10
Other Variable Expenses $ 33.50
Total Variable Expenses $ 6,351.60
Gross Profit $ 2,023.40
Yearly Fixed Operating Expenses
$1,080.00
Other Operating Expenses/Unforeseen
$0
Total Fixed Operating Expenses
$ 1,080.00
Profit before Taxes $ 943.40
Less Estimated Taxes @25% $ 235.00
Net Profit $708.40
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Start-Up InvestmentItem Where Will I Buy This? Cost
Misc. Ingredients(start up)
Restaurant Depot $50.00
Refrigerator Home Depot Owned
Kitchen Equipment
Home Depot Owned
Misc. office supplies/brochures
Staples $30.00
Business registration
Chelsea City Hall $25.00
Total Start-Up Expenditures $105.00Cash ReservesEmergency Fund $105.00
Reserve for Fixed Expenses $270.00
$480.00Total Start-Up Investment
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Return
…on Sales
…on Investment148%
Annual Net Profit
Start-Up Inv.
708.40
480.00= $1.48
(dollar equivalent)
8.5%
Annual Net Profit
Total Sales
$708.40
$8,375.00=
$ .085 (dollar equivalent)
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Financing Strategy for Total Start-up Investment
Source Amount
Personal Savings $ 480.00
Relatives/Friends $
Investor $
Grant $
Totals: $ 480.00
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Business Responsibility PlanPhilanthropic Strategy Plan
Boricua Bakery will donate 5% of our annual profits to the MSPCA.
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Business & Educational Goals
When we have saved enough money, we hope to purchase a mobile cart with refrigeration.
We can get a certificate in culinary to help us with our business.
We can receive certification from schools such as Le Cordon BleuBleu.
Business
Personal
We will sell on a mobile cart in downtown Boston. If we are successful, we will expand to another cart and hire another employee.
Sh
ort
Term
Lon
g T
erm
We plan on running our business as long as it can be operational.
This business will help us establish careers in the food industry.
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Thank you for your consideration of
Boricua Bakery