bop final after reading
TRANSCRIPT
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BOTTOM OF THE PYRAMID
2 sides of coins
- Jonty Mohta
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2
Signs of Emerging BOP • e Choupal:
• HLL-Annapurna
• The Arvind Eye Care System
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3
Framework for Sustainable Development
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4
Some Guidelines to Innovate at BOP• Requirement for a New Price-Performance
Envelope
• Technology for Product & Process Innovations
• Conserving Resources: Eliminate – Reduce – Recycle
• Educating the People
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And The Journey Has just Begun…
5
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POVERTY LINE
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East Asia & Pacific 214m
Europe & C Asia 10m
Latin America & Caribbean 47m
Middle East & N. Asia 5m
S Asia 437m
Sub Saharan Africa 303m
Total 1016m
Source: World Development Indicators
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FACTS
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“4 Billion people in the world
survive on less than $ 2 a day”
A MYTH
-PROF.C.K.Prahalad
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Significant purchasing power at the BOP.
Selling to the poor.
Role of MNC’s.
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Population 4 billion v/s 2.7 billion
Market size$ 13 trillion v/s $ 1.2trillions
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Casas Bahia
Amul Ice Cream
Jaipur Foot
Arvind Eye Hospital
AIDS Drugs
Escort Heart Hospital
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Do poor have enough money to meet their basic requirements of life?
Source: World Development Indicators
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No profits from BOP
91% percent of the profit comes from middle class
Introduced Rs.5 bottle INTEGRATED AT THE BOP
200ml at Rs.5 was too much for rural world.
Company ended up with a reported loss of Rs. 250crores
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Does corruption hurt poor as consumers?
Are poor capable enough of making intelligent choices?
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Sachets priced at Re1 for 8 ml.
Increase in volume share from
28% to 32%
Profits rose by only 0.5%
Company has to rely on premium
brands for profits
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I.T.C
Amul
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Raise the income of the
poor
Micro finance
Job creation
Create efficient markets
Efficient role of
government
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