booze. black forest & book
DESCRIPTION
My presentation for Tamilnadu Project Management conference 2013 themed “Deliver True Value with effective Project Management" on 22-23, June 2013 at Hotel Savera, Chennai.TRANSCRIPT
The Booze The Black Forest The Book
EXPERIMENT
• Conducted on Normal human beings over the past 5 years• Normal Human Beings as in Educated, Salaried, well dressed, English
speaking etc • People who pay taxes, walk on pavements, follow traffic rules – Just
normal People • Students, Working Professionals and even Adults • The choice were expressed in show of hands or through
uncontrollable excitement on seeing the objects on the table particularly the Black Forest• The Numbers mentioned have been rounded off for convenient sake
65%Wanted the Black Forest
35%Wanted the Whiskey
Not choosing the book was not the surprising thing
NO ONE SAW THE BOOK THAT WAS THE FUN PART
So why did people choose Black Forest? Its yummy. Its seductive. ????
Pleasure was central The cake gave immense pleasure to see and to eat too.
There is nothing painful in a piece of cake.Its easy Its tasty
Pleasure out weighed pain
The pleasure promised by whisky was worth the painPain = the taste.
The book, considered to be THREAT, hence best ignored. The book did not fall into the pleasure or pain category … hence ignored.If you categorize something as a threat the brain will help you to ignore it
THREAT
The key findings
•Human beings love to process pleasure and reject pain • Its stupid to gravitate towards pain only a Masochist
will do it •So its perfectly normal to process pleasure•Black Forest is defined as something that gives
intense pleasure•The pleasure Booze gives is worth the pain •Books (language) in Threat zone hence ignored
What if we did the same experiment in
the following places ???
Road Side
PRISON
Zoo
How different are we?Are we governed more and more by our instincts and Emotions ???
Where has our intellect gone?
With out language you will reverse evolve
Language = Handling text & speech sounds
•Don’t look at Language as a an activity to fill your brain bucket with knowledge• Language processing is not just sitting with
books all the time its about listening too. •Focus on language because its an exclusive
activity of the Human species•Get emotionally aroused with Language
acquisition.
What are benefits of Language processing
• The Human brain is created for Language(to process words and speech sounds)• Thinking Brain evolved from the parts that was involved in emotions
and feelings. So we have evolved to what we are with Language let us not go on reverse gear• Language is a higher order activity for the Brain, perhaps the toughest challenge for the brain to handle. It requires many cortices to work • The five broad skills that language gives – Listening accuracy,
Memory, Attention, Processing & Sequencing can make one a better human being
Readers Brain
Non Readers Brain
What are the Direct benefits
Activates the following
• Sensory Cortex – Used in getting information (BASIC)
•Back Integrative Cortex – Helps make Meaning of Information •Front Integrative Cortex – Creating new Ideas from
these meanings•Motor Cortex – Ideas are translated into action
Human brain is PlasticWe can recover our language Brain at
any point it time in our life
What does plastic mean?
•Brain is not clay that you can change it easily •Its not metal that it cant be changed•Plastic would mean with consistent work your Brain will change
Learning-Induced Brain Plasticity
Using Language to change the brain
How can you do it ?• You sleep till 8 am every day• You decide to wake up for a
morning walk at 4.30 am• So you set your alarm
SLEEP IS PLEASURE
ALARM IS PAIN
• You use Pain to disrupt Pleasure
How to fail?
• Go to bed the usual time• Wake up to the Alarm• Mute the Alarm• Go back to sleep
DO IT CONSISTENTLY FOR 3 WEEKS
The sound of the Alarm will put you into deeper sleep.
The ALARM LOSES ITS position of a disrupter of sleep
Failure Explained
•A new activity needs preparation •Any new activity needs emotional arousal •Consistently failing becomes a behavior pattern •Your Brain, which is plastic, changes itself to
assimilate FAILURE•The Brain defines FAILURE as a pleasurable
activity•YOU ARE THE ONE WHO DEFINES PLEASURE
AND PAIN TO YOUR BRAIN
YOUR ENCOUNTER WITH SNEHA • She is in a party and you want to talk to her • She is leaving and you think you missed the chance• Suddenly she walks straight at you, whispers something
in your ears• You are excited.
(She gave you her phone number. A day, time and venue to meet next)
The place was noisyYet you heard all that she whispered in your ears
You will not need to set an alarm that will alert you on the day you are supposed to meet her.
Why does meeting Sneha not need an Alarm?
Reason :Intense Emotional Arousal
Failure Success
Emotional Arousal is the key
Emotional Arousal is the key The same emotions that gets aroused for low challenge activities need to be activated for Language Literacy.
So have an intense LOVE or DESIRE or LUST for something use that on LANGUGE
After all thinking Brain evolved from the parts that was involved in emotions and feelings.
Remember
IF YOU DON’T MOULD YOUR OWN BRAINyou lost you mind..
summary• We love pleasure and Reject pain• Language is Threat hence ignored• Language is a higher order activity for the human
brain. Our brain has evolved with language and for language and responds best to language
• Language separates us from other species• Brain is Plastic hence it keeps changing.• Taking on high challenge activity such as reading
helps sharpen the cognitive intelligences.• Emotional Arousal is the key • If you don’t mould your brain yourself – you have lost
your mind/