booxtream ebook o watermarking - editeur pdfs/supply...2020research and innovation programme under...
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www.ardito-project.eu
ThisprojecthasreceivedfundingfromtheEuropeanUnion'sHorizon2020 researchandinnovationprogrammeundergrantagreementNo731760
BooXtreamEbookWatermarking
Carry,deliverandretrieveebookrightsinformationusingwatermarksandfingerprints
IcontactBV
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www.ardito-project.eu
ARDITOforEbooksTheaimoftheARDITOproject:
Tohelpprofessionaldigitalcontentowners,likeself-publishingauthors,publishers,orphotographers,tooptimizethelegal(re)useoftheirassets.
ARDITOenablesanyenduserwhowantstore-use(partsof)thecontenttoobtainthenecessaryandup-to-datelicenseand/oralegalcopy.
WeparticipateinARDITObyenhancingourBooXtreamEbookWatermarkingtools.
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BooXtreamEbookWatermarking• Addsinvisibletransactionaldigitalwatermarkstoanebook• Createsanuniquefingerprint ofeveryebook• Insertspersonalizedpagesandothervisibleextra’sintoebook• Supportsindustrystandardebooks inePub 2,ePub 3,ePub 3FixedLayout,EDUPUBprofilesandfutureePub formats
• CloudbasedSoftwareasaService• AmazonAWS hosted,redundantautoscalingserversworldwide
• EasytointegrateRESTAPI
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BooXtreamwatermarks
• Transactional:uniquecodelinkedtotransactionaldata,storedincentraldatabase
• Redundant:multiplecodeoccurrencesinthesameebook• Multiplealgorithms:contentdependent,hardtoremove,canbechanged,updated
à Tough,persistentwatermarkscarryinformation,surviveseveralebookmanipulations
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Personalised exlibris,footer
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Personalised tableofcontents,disclaimerpages
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UseCasesforWatermarking• Ebookpublishers useBooXtreamtocreatepersonalizedadvancedreadercopies,reviewcopies- ‘Manual/ARCWatermarking’
• Ebookdistributors useBooXtreamtocreateunique,traceablemastercopiesofthesameebooks intheirsupplychaintowebshops,platformsandecosystems- ‘ChannelWatermarking’
• Ebookwebshopsandpublisherssellingebooks directtoconsumers(D2C)useBooXtreamtowatermarktheebookstheyselltoendusers
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Whywatermarking• Nospecificclientappsnecessary.100%compatible withstandardebookapps
• FarbetteruserexperiencethanDRM• Invisiblewatermarksaretraceable,canbelinkedtoaknowntransaction(withuserdata)
• Watermarkscanbedecoded whenanebookisfound‘inthewild’
• Awatermarkactsasadeterrent againstillegaldistribution
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ARDITOandBooXtream(1)EMBEDDINGWATERMARKS:• TheexistingBooXtreamAPIwillbeenhancedtosupportadditionalARDITOmetadata,likeebookrightsandlicensinginformationandDOI
• Thisdataisaddedtotheothertransactionaldatausedfortheinvisible ebookwatermarks
• Therightsinformationwillalsobeinsertedintotheebooks inahumanreadable(visible) form.
• Rightsandlicenseinformationcanbeupdated aftertheebookhasbeensold.
à Anebookcancarryanddeliverrightsinformationtoitsusers,readers
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ARDITOandBooXtream(2)DECODINGWATERMARKS:• Whenanebookisuploadedby(orfoundby)theCopyrightHubsite,theirwebbrowser plug-in,oreg.acrawler,theebookisdecodedbyBooXtream.
• Thewatermarkisdecoded.• Thelicenseinformationwillbeshown.• Theenduserisdirectedtothebestplacetoobtain alicense
à Content‘foundinthewild’canpointtotheebookowner,publisher,webshop
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ARDITOandBooXtream(3)DECODINGFINGERPRINTS:• Whenatext(fragment)isuploadedusingtheCopyrightHubbrowserplug-in,BooXtreamcanfindtherelatedsourceebookthatcontainsthetext.
• Thefingerprintisdecoded andtheessentialrightsinformationandlicenseinformationwillbeshown.
• Theenduserisdirectedtothebestplacetoobtain alicense
à Textscanbelinkedtothesourceebook,evenwithoutanembeddedwatermark
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ARDITO/BooXtreambenefitsTheaimoftheARDITOproject:Tohelpprofessionaldigitalcontentowners,likeself-publishingauthors,publishers,orphotographers,tooptimizethelegal(re)useoftheirassets.
ARDITOenablesanyenduserwhowantstore-use(partsof)thecontenttoobtainthenecessaryandup-to-datelicenseand/oralegalcopy.
ARDITOisrelevantfor• Selfpublishingauthors• Educational(re)useofexistingcontent• Monetizingpreviewcopies• Monetizingwebpublicationswithexcerptsofebooks
EveryBooXtreamcustomercanbenefitfromtherightsdataservicesofferedbyARDITO
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Thankyou!HuubvandePol
[email protected]:icontact
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