bootstrapping your brand day 2

BOOTSTRAPPING YOUR BRAND �

WHAT YOU WILL DO TODAY �

•  Review What You’ve Learned

•  Establish What You Can

•  Review the Components of a Small Business

Brand Guide

•  Ask Your Remaining Questions

WELCOME BACK! �

Dawn Weathersbee : Messaging : @dawnnwb Jess Warren : Graphic Design : @itsheyjess Sam Fagan : Web Design : @suprsamfagan

YOUR WHY �

We’d like to know why you do what you do: 1.  Remind us about your core offering.

2.  Tell us why you’re passionate/proud/rewarded by what you do.

GREATEST INSIGHT �

Tell us the most valuable thing you learned yesterday.

WHAT’S MOST IMPORTANT TO YOU? �

•  Establishing Mission / Vision / Tagline

•  Understanding Your Market through

Persona Development

•  Identifying Your Brand Personality

Characteristics

CONTENT REVIEW �Workbook �

•  Your Mission Statement •  Your Vision Statement •  Your Tagline •  Your Brand’s Values •  Your Brand’s Emotional Benefits •  Your Brand’s Tangible Benefits •  Your Market’s Core Needs •  Your Unique Value Proposition

REACTIONS TO DR. GOLDI’S BRAND GUIDE �

“I LOVE IT!!!! You made me cry a little.” ~ Dr. Goldi

“I feel like I’m part of something big here.”

~Darlene, GC Employee

Your Brand Guidel ines �

Brand Guidel ines : Mission / V is ion �

Brand Guidel ines : Tag l ine �

Who You Serve : Your Target Market �

Brand Personal i ty : Emotions + Values �

Brand Guidel ines : Logo Usage �

Brand Guidel ines : Colors �

Brand Guidel ines : Choosing Your Colors �

Brand Guidel ines : Fonts �

Brand Guidel ines : The Voice of Fonts �

Brand Guidel ines : Imagery �

IMAGERY: WHAT IT LOOKS LIKE �

POSSIBLE NEXT STEPS �

•  Develop your core messaging for each audience

•  Find a designer to create your logo and visual brand

•  Build your website and other marketing materials to incorporate your key messaging AND your visual brand

•  Start experimenting with PR/marketing to figure out where your audiences are

PANEL DISCUSSION �

Dawn: Maintaining Brand Integrity in Email Marketing and Social Media Marketing Sam: Web Design and Online Marketing Jess: Graphic Design and Your Brand

RESOURCES THAT MAY HELP YOU �

Skype’s Brand Book: http://download.skype.com/share/blogskin/press/skype_brandbook.pdf Nielsen’s Segment Explorer: https://www.claritas.com/MyBestSegments/Default.jsp?ID=30

THANK YOU! �

Dawn Weathersbee [email protected], @dawnnwb Jess Warren [email protected], @itsheyjess Sam Fagan [email protected], @suprsamfagan