boosting fundraiser turnout & profits
DESCRIPTION
Boost turnout to your fundraiser (and ultimately raise more money) by streamlining volunteer efforts, employing strategic social media strategy, and encouraging school parents to use Bing in the Classroom!TRANSCRIPT
#FreeTech4PTA @VolunteerSpot
Boosting Fundraiser Turnout & Profits
#FallFUNdraising
Meet the Presenters
Karen BantuverisFounder & CEO
VolunteerSpot.com@VolunteerSpot
@VSpotMom
Emily Orrson Product Manager
BING in the Classroom@Emily_Orrson
#FallFUNdraising
• You organize fundraising events for your group, school or nonprofit.
• You want to improve participation and boost profits.
• You want to involve others in supporting a cause you care about.
This Webinar is for you if…
#FreeTech4PTA @VolunteerSpot
Special Thanks to our Sponsor
Visit www.BingRewardsSchools.com
#FallFUNdraising
Simple Steps. BIG Boost in Participation
#FallFUNdraising
Simply Plan:AuctionsCarnivalsConcessionsCook-offs
ConcertsFestivalsTournamentsRacesBook FairsWalkathons
and anything else you organize!
FREE!
VolunteerSpot for Fundraisers
#FallFUNdraising
SAVE TIME
BOOST Volunteer Turnout
REDUCE Leader Burnout
BUILD Loyalty & Donors
Why Leaders Luv VolunteerSpot
99% of Organizers
95% of Volunteers
would refer VolunteerSpot to a friend or colleague.
#FallFUNdraising
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
Agenda
#FallFUNdraising
Fundraising Begins with Community
#FreeTech4PTA @VolunteerSpot
$$$ $,$$$ $$,$$$ $,$$$,$$$
Choosing Fundraisers
#FallFUNdraising
Search the web, earn free tech for schools www.BingRewardsSchools.com
Rewards for SchoolsBing in the Classroom
#FallFUNdraising
www.bing.com/findyourschool
Find your SchoolBing in the Classroom
www.bing.com/classroom/adfreesearch
#FallFUNdraising
From Neighborhood door-to-door to Facebook wall-to-wall
Can be in-addition to real-world fundraising events or stand-alone
Social channels amplify participation & profits Include a ‘donate cash’ option Create a communications timeline Share results
Product Fundraisers
#FallFUNdraising
Who is Selling?
Who is Buying?
Calculate Profits
Company Support & Service
Match to Events & Seasons
Choosing Products
#FallFUNdraising
Socialize your Sale
#FallFUNdraising
Build your Community
#FreeTech4PTA @VolunteerSpot
#FallFUNdraising
It’s like having a conversation!
Listen
Share
Connect
Inspire
When we have calls-to-action, our community will be engaged.
Social Media Strengthens your Group
#FallFUNdraising
Trust
Listen
Share
Connect
Inspire Action
$$$
Social Media Strengthens your Group
#FallFUNdraising
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and
community partners
Build your Community
#FallFUNdraising
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
Pinterest.com/wacc.org
Help ‘em Find You
#FallFUNdraising
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities
3. Fundraising & Membership Links & Status updates (#,%)
4. Call for Volunteers
5. Interesting articles community happenings
6. Questions/polls on related topics
7. Thanks to corporate sponsors
8. Appreciation to volunteers & participants
What to Post?
#FallFUNdraising
What to Post…
#FallFUNdraising
MORE TURNOUT
MORE FUN
MORE PROFIT
Real World Fundraisers
#FallFUNdraising
MORE TURNOUT
MORE FUN
MORE PROFIT
Real World Fundraisers
#FallFUNdraising
Identify…
• Timeline of When to Post
• Which Social Channels
• What Messages
• Who will share
• How to measure
Create a Social Media Plan
#FallFUNdraising
Include…
•Onsite & Online tie-ins
•Social incentives
•Fun polls & ‘ticklers’
•Members, bloggers, community/corp. partners
•Check-ins
•Photo sharing
•Options to donate
Create a Social Media Plan
#FallFUNdraising
When Where What
1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before
• Who should we put in the dunking booth? Vote!
• Basket Bidding warm-up! Check out these awesomes. What do you want to bid on?
7-10 days before
• Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
Social Media Plan
#FallFUNdraising
When Where What
2 – 3 days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com• Social ambassador badges
“I f, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
Social Media Plan
#FallFUNdraising
Pre-Event Buzz
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Day-Of Buzz
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Give ‘em a reason to socialize:
Tweet, facebook or Instagram their selfie with your mascot
Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElemCarnival
Make a game of tweeting, Facebooking or Instagramming pics with the principal
Onsite Socializing during Event
#FallFUNdraising
Recognize Volunteers & Participants
#FallFUNdraising
Thank Sponsors
#FreeTech4PTA @VolunteerSpot
A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
#FallFUNdraising
• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
Pinterest for Fundraisers
#FallFUNdraising
Like the ideas, but don’t have time?
Create a position for a volunteer leader:
Social Communications Coordinator
& a TEAM of Online Ambassadors
Get Help
#FreeTech4PTA @VolunteerSpot
Thank you for joining!
Join us!
Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot
Go today!www.BingRewardsSchools.com
#FallFUNdraising
FREE!
Get Started Today
#FallFUNdraising
Pinning Fantastic Fall Resources
Join Us: Pinterest.com/VolunteerSpot