TRAINING

60 MINUTE SEMINARS FOR CHAMBER MEMBERS, BY CHAMBER MEMBERS

The Northamptonshire Chamber of Commerce is proud to present 60 minute Seminars. These

FREE seminars are delivered exclusively by Chamber members, enabling you to tap into the vast amount of knowledge and insight that Chamber members share.

Alongside our Business Exhibition, at the Park Inn Northampton, on 11 September, we’ll be running 2 FREE

business seminars, all delivered by Chamber members. And as the seminars are part of the exhibition they are

open to non-members.

10:00am – MAKE YOUR BRAND STAND OUT FROM THE CROWD

Delivered by: V3 Creatives

Marketing your product or service in today's highly competitive environment can be a challenge

to any new or old business. Competition is fierce in almost every trade, the volatile condition of the market and a highly informed and spoiled for choice customer base, make it a specialised

task to position your brand for both maximum visibility and enhanced respect.

Customers today are influenced by several elements beginning right from the identification of the brand's logo and

identity to how and where they encountered the promotional messages.

A strong brand creates a powerful connection between you and your customers, employees and other key

stakeholders. It cuts through noise and clutter and delivers a clear picture of who you are and what you do.

Developing a brand is more than just a creative exercise; it’s a discipline involving research and analysis, plus

structured management and implementation. This seminar explores what branding is, why it’s important and will give

you a step by step guide as to how your brand can influence your customers purchase decisions.

You will leave with six strategies to work on over the coming year:

• reinventing your brand positioning; reviewing your unique selling proposition;

• re-examining current marketing initiatives;

• knowing who you want to sell to and why;

• taking advantage of cheaper marketing costs, putting market value ahead of price;

• concentrate on your data-base and revamp your website;

• increase direct marketing

By the end of this session you will understand how to create a connection between your brand and your customer.

The truth is your company has a brand. The key question is what does your brands identity say about you and are

you underestimating its potential?

V3 Creatives is your exclusive creative design firm dedicated to quality graphic design that can help make your

business stand out from the crowd. With design innovations and a creative eye, our studio can provide your company

with real world marketing solutions that you can rely on.

For over 10 years our team have offered Brand Development, Graphic Design, Online Marketing and Printing services

to enhance your business structure and showcase your brand in an entirely different light.

2:15 pm – BOOSTING YOUR PROFITS

Delivered by: The GameChanger Consultancy

Join Business Expert, Laura Morrison, of The GameChanger Consultancy for this informative session on understanding your key numbers, and what you can do to:

• increase sales, • reduce costs,

• improve your effectiveness

• ….and Boost your Business Profitability. Find out the common mistakes business owners make time after time, so that you can avoid them in your own

business. This is NOT “fluff and filler” – this is real, solid, business wisdom from somebody who has been there and

done it, in a number of sectors, with multi-million pound contracts. And the formula is simple….

Specialising in double-digit growth, employee effectiveness and negotiating, you’ll have the opportunity to ask Laura

questions about your business challenges, and all attendees will receive a copy of Laura’s eBook, due for launch in

September.

Laura set up The GameChanger Consultancy in 2013, to share her knowledge and passion for business excellence

with growing SMEs. In an extensive business career, Laura specialised in process and profit improvement initiatives

since 2001, recognised as an expert in this field by BT Plc.

Laura has worked with a wide range of organisations internationally as customer and supplier, in many sectors,

including Retail, Brands, Entertainments and Logistics leading and coaching international delivery teams for large

scale technology change programmes to multi-national corporations to meet business growth objectives. Notably,

Laura pioneered coaching for profit improvement on a major scale in 2011, yielding an improvement of +£5m in the

first year, followed by +£10M in further years.

Find out how in the Boost Your Profits Seminar – with principles that can be applied to small businesses to help your

business stay healthy!

To book places on any of these FREE Seminars, call our call our Training and Events Team on 01604 490470

THE NORTHAMPTONSHIRE CHAMBER'S BUSINESS EXHIBITION

These 60 Minute Seminars are part of the Northamptonshire Chamber’s Business Exhibition, held at Park Inn

Northampton, which will showcase some of the county’s leading businesses and provide visitors with the chance to

expand their network of contacts. Entry to the exhibition is FREE, with the chance to win a year’s FREE Chamber

membership so make sure that you don’t miss out! No need to book, just turn up on the day.

Friday 11 September 2015

Park Inn Northampton, Silver Street, Northampton NN1 2TA

Business Exhibition open 09.30 - 15:30

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