boost your career with social media

62
-Aakar (@aakarpost) Social Media in Career Building

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Welcome to the ‘Age of Social Media,’ where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.

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Page 1: Boost Your Career with Social Media

-Aakar (@aakarpost)

Social Media in Career Building

Page 2: Boost Your Career with Social Media

What is Social Media?

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Before Diving into Social Media Let’s meet some

Social Media Gurus

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May I have your attention Please?

NOW

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Social Media is Fast

6:59 AM - 28 Sep 12

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Social Media is Viral

6:59 AM - 28 Sep 12

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Social Media is Powerful

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Social Media is Interactive

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Social Media is Voice

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Social Media is Identity

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Social Media is Collaborative

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Social Media is Cocktail Party

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Social Media is Addictive

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Social Media is Weak

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“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better”. – Avinash Kaushik, Digital Marketing Evangelist, Google

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F@**?

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Social Media is an Online tool...

Conversation, Sharing, Interaction...

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Social Media is an umbrella term that define the various activities that integrate technology, social interaction, and the construction of words, pictures, videos & audio.

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Flow of Information

Before Now

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Why should you care about Social Media?

You can demonstrate your expertise & authority

You can share information quickly

You can create opportunities

You can build your identity

You can become a thought leader

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Why should you care about Social Media?

Because Only Your Name/Brand Will Save You

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Opportunity vs. Competition

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Jobs Employment Career Opportunities Innovations Globalizations etc.

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Welcome to the ‘Age of Social Media,’ where anyone can build an audience, advocate brands, build relationships, effect change and make a difference.

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Are you a Brand?

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NO You are a person. BUT You can build your brand.

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A personal "brand" is simply what those things that reflect your personality to others are called. - Dennis Plucinik

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It's about being of unique value to the world and communicating it in thought, word, deed and image. - Karen Kang

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Discover AND Create

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Fake Amazon resume proves the power of personal branding - CNN

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Social Media Channels

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Profile vs. Page vs. Group

Setting up Profile, Photo, Username, Work, Education

Follow vs. Friend vs. Like Updates on Facebook

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Make connections

Follow your Interest

Private vs. Public

Tweet/Retweet

Mentions vs. DMs

Go Mobile/Apps

Follow vs. Follower

Be Specific

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Name & Photo/DP

Username/Handle

Bio, Link to website/blog

Location

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Express Yourself

Show what’re you good at?

Show Your Skills/Talent

Photo/Video/Audio/Text

Become a Leader

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YouTube Slideshare LinkedIn Pinterest

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Process

Monitor

Engage

Influence

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Strategy

Be Active

Be Interesting

Be Humble

Be Honest

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Measurement

Social Media Activity Brand Impact

Fans Followers

Likes Shares

ReTweets Comments Embeds

RSS Feeds

Trust/Reputation Awareness/Buzz

Engagement Thought Leader Word of Mouth

Identity

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Examples?

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1 Billion+ Views on YouTube

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Social Media for Change

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Content is King

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Practice makes you perfect.

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Crédits: theaterplusplus.com | office.microsoft.com | webrandit.co.uk | presentationadvisors.com | theaterplusplus.com | simplify360.com | guyoz.com | timesunion.com | yolasite.com | thundafunda.com | hopsandgrain.com | toothpastefordinner.com | agent-x.com.au | edweek.org | citycare.org.sg

Aakar Anil Internet Marketing Specialist, CloudFactory Social Media Enthusiast & Blogger Twitter: @aakarpost Facebook: fb.com/aakarpost Blog: aakarpost.com | aakar.me

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